# Social Media Strategy > >- - **Type:** Skill - **Install:** `agentstack add skill-leadmagic-gtm-skills-social-media-strategy` - **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior - **Seller:** [LeadMagic](https://agentstack.voostack.com/s/leadmagic) - **Installs:** 0 - **Category:** [Communication](https://agentstack.voostack.com/c/communication) - **Latest version:** 0.1.0 - **License:** MIT - **Upstream author:** [LeadMagic](https://github.com/LeadMagic) - **Source:** https://github.com/LeadMagic/gtm-skills/tree/main/skills/creative/social-media-strategy - **Website:** https://github.com/LeadMagic/gtm-skills ## Install ```sh agentstack add skill-leadmagic-gtm-skills-social-media-strategy ``` Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent. ## About # Social Media Strategy ## Overview Social media for B2B is not about going viral — it's about being the first person your ICP thinks of when they have a problem. Every post should build trust, demonstrate expertise, or start a conversation. This skill covers platform-specific strategy, content formats, sizing guides, and engagement tactics for LinkedIn (primary B2B channel) and X/Twitter (secondary). ## When to Use - "Build a social media strategy" - "Plan LinkedIn content" - "What should I post?" - "Social media image sizes" - "Increase engagement on LinkedIn" - "Content calendar for social" ## Authoritative Foundations - **Charlie Hills** — social media strategy frameworks for B2B. Multi-channel content distribution. Personal brand as growth lever. - **Brendan Gahan** — creator economy and social engagement. Community over audience. - **Richard van der Blom (Just Connecting) — Algorithm Insights Report** — rewards: dwell time + completion rate, comment threads (especially author replies), saves, native documents (carousels). Punishes: external links in post body, hashtag stuffing (posts without hashtags now outperform by 5-10%), 5+ person tags, over-posting (>1/day), AI-sounding text. Full data and format rankings → `linkedin-algorithm`. - **Jessie Lizak (Reveting)** — weekly LinkedIn Live as anchor content; repurpose into clips, carousels, and feed posts. → `linkedin-live-strategy`. ## Step-by-Step Process ### Phase 1: Platform Selection | Platform | Best For | Post Cadence | Content Types | |---|---|---|---| | **LinkedIn** | B2B thought leadership, trust-building | 3-5x/week | Text posts, carousels, polls, video | | **X/Twitter** | Real-time commentary, community | 1-3x/day | Threads, short posts, replies | | **YouTube** | Long-form education, demos | 1-2x/week | Tutorials, interviews, case studies | | **TikTok/Reels** | Brand awareness, younger audience | 3-5x/week | Short-form video, trends | ### Phase 2: LinkedIn Content Strategy Content mix: 40% insights from your work, 30% reactions to industry news, 20% personal stories/lessons, 10% promotion. Never: 100% company content. Best formats per van der Blom's 2026 data: document carousels (top reach ~1.39x and engagement ~6.6%), image + text (volume workhorse), short sharp text posts (under 600 characters trending up). See `linkedin-algorithm` for the full ranking. Posting time: Tuesday-Thursday, 8-10am or 12-1pm local time. Test what works for your audience. ### Phase 3: Social Media Sizing Guide **LinkedIn:** - Profile photo: 400x400px - Banner: 1584x396px - Post image: 1200x627px (single), 1080x1080px (square) - Carousel document: 1080x1080px per slide - Video: 1080p, under 10 min **X/Twitter:** - Profile photo: 400x400px - Header: 1500x500px - In-stream image: 1200x675px (16:9) - Video: 1080p, under 2:20 ### Phase 4: Engagement Tactics Comment on 5-10 ICP-relevant posts before posting your own. Reply to every comment within 1 hour. DM people who engage consistently. Build relationships in DMs, not just public posts. ## Output Format Social media strategy with platform mix, content calendar (weekly), sizing cheat sheet, engagement playbook, and 30-day posting plan. ## Quality Check Before delivering, verify: - [ ] All required sections are complete - [ ] Output matches the user's stated need - [ ] Named frameworks are cited for key recommendations - [ ] No vague claims — every recommendation has a specific action - [ ] Deliverable is ready for operational use, not just conceptual ## Common Pitfalls 1. **Company page as primary** — people follow people, not companies. Founder and employee profiles outperform company pages 10:1. 2. **Links in LinkedIn posts** — algorithm severely deprioritizes external links. Put links in comments or "link in bio." 3. **Inconsistent posting** — posting 5x one week then nothing for 3 weeks kills momentum. Consistency > frequency. 4. **Broadcasting, not engaging** — posting without commenting on others' content is talking to an empty room. ## Implementation Depth Use this section when the user asks for a finished asset, not a high-level explanation. ### Diagnostic Questions 1. What is the primary motion: founder-led, sales-led, product-led, partner-led, or lifecycle-led? 2. Which ICP tier is the output for: small business, mid-market, enterprise, or mixed? 3. What proof is available today: customer stories, usage data, third-party validation, screenshots, or none? 4. What system will execute the work: CRM, sequencer, warehouse, support desk, product analytics, or manual workflow? 5. What decision will the user make from this output: launch, prioritize, route, rewrite, score, coach, or measure? ### Framework Application Map the recommendation explicitly to the named frameworks in this skill: - Charlie Hills Social Media: apply only the part that directly improves the requested deliverable. - Brendan Gahan Creator Economy: apply only the part that directly improves the requested deliverable. - Richard van der Blom — Algorithm Insights Report: apply only the part that directly improves the requested deliverable. ### Deliverable Standard A strong output from this skill includes: - A crisp diagnosis of the current situation - A recommended path with tradeoffs, not a generic list - A concrete artifact the user can use immediately: table, script, checklist, scorecard, sequence, dashboard spec, or implementation plan - A measurement plan with leading and lagging indicators - Risks and edge cases called out before execution ### Adaptation Rules - For small business: reduce complexity, shorten time-to-value, and prioritize owner/operator clarity. - For mid-market: include workflow ownership, handoffs, integrations, and enablement assets. - For enterprise: include governance, risk, procurement, stakeholder mapping, and proof requirements. ## Execution Artifacts - `references/framework-notes.md` — Named frameworks and reference tables - `templates/output-template.md` — Deliverable shell for agent output - `scripts/check-output.py` — Lightweight deliverable validator ## Related Skills - **linkedin-algorithm**: LinkedIn reach mechanics (van der Blom report data) - **founder-brand**: Personal brand strategy for founders (Adam Robinson playbook) - **social-selling**: LinkedIn for prospecting and sales - **copywriting**: Social media copy frameworks - **graphic-design-gtm**: Visual asset creation for social ## Source & license This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code. - **Author:** [LeadMagic](https://github.com/LeadMagic) - **Source:** [LeadMagic/gtm-skills](https://github.com/LeadMagic/gtm-skills) - **License:** MIT - **Homepage:** https://github.com/LeadMagic/gtm-skills Install and usage instructions live in the source repository linked above. ## Pricing - **Free** — Free ## Security capabilities Automated source analysis of v0.1.0 — what this tool can access: - **Network access:** no - **Filesystem access:** no - **Shell / process execution:** no - **Environment & secrets:** no - **Dynamic code execution:** no *"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.* ## Versions - **0.1.0** — security scan: passed — Imported from the upstream source. ## Links - Listing page: https://agentstack.voostack.com/l/skill-leadmagic-gtm-skills-social-media-strategy - Seller: https://agentstack.voostack.com/s/leadmagic - Browse the marketplace: https://agentstack.voostack.com/browse --- Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.