# Conversion Waterfall

> Analyze customer conversion through funnel stages. Use for identifying drop-off points and optimization opportunities.

- **Type:** Skill
- **Install:** `agentstack add skill-linuszz-business-strategy-planning-skills-conversion-waterfall`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [linuszz](https://agentstack.voostack.com/s/linuszz)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [linuszz](https://github.com/linuszz)
- **Source:** https://github.com/linuszz/business-strategy-planning-skills/tree/master/bp-strategy-design/skills/conversion-waterfall

## Install

```sh
agentstack add skill-linuszz-business-strategy-planning-skills-conversion-waterfall
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Conversion Waterfall

## Metadata
- **Name**: conversion-waterfall
- **Description**: Customer funnel analysis and conversion tracking
- **Triggers**: conversion, funnel, drop-off, customer journey

## Instructions

Analyze conversion rates at each stage of the customer journey for $ARGUMENTS.

## Framework

### The Funnel Structure

```
┌─────────────────────────────────┐
│         AWARENESS               │  100,000 visitors
│         100%                    │
├─────────────────────────────────┤
│         INTEREST                │   50,000 engaged
│         50%                     │  ← 50% drop-off
├─────────────────────────────────┤
│         CONSIDERATION           │   20,000 qualified
│         20%                     │  ← 60% drop-off
├─────────────────────────────────┤
│         INTENT                  │    8,000 trials
│         8%                      │  ← 60% drop-off
├─────────────────────────────────┤
│         PURCHASE                │    2,000 customers
│         2%                      │  ← 75% drop-off
└─────────────────────────────────┘
```

## Output

```
## Conversion Waterfall: [Product/Service]

### Funnel Metrics

| Stage | Volume | Conversion Rate | Drop-off | Value |
|-------|--------|-----------------|----------|-------|
| Awareness | 100,000 | 100% | - | - |
| Interest | 50,000 | 50% | 50,000 | $0 |
| Consideration | 20,000 | 40% | 30,000 | $0 |
| Intent | 8,000 | 40% | 12,000 | $0 |
| Purchase | 2,000 | 25% | 6,000 | $200K |

### Key Findings

**Largest Drop-off**: Consideration → Intent (60% loss)
- Root cause: [Analysis]
- Opportunity: [Potential improvement]

**Best Conversion**: Awareness → Interest (50%)
- Driver: [What's working]

### Recommendations

1. **[Priority 1]**: Address [stage] drop-off
2. **[Priority 2]**: Improve [stage] conversion
```

## Tips
- Focus on largest drop-offs first
- Quantify revenue impact of improvements
- Compare to industry benchmarks
- Test changes incrementally

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [linuszz](https://github.com/linuszz)
- **Source:** [linuszz/business-strategy-planning-skills](https://github.com/linuszz/business-strategy-planning-skills)
- **License:** MIT

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-linuszz-business-strategy-planning-skills-conversion-waterfall
- Seller: https://agentstack.voostack.com/s/linuszz
- Browse the marketplace: https://agentstack.voostack.com/browse

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