# Customer Segmentation

> Segment customers into groups with similar needs and behaviors. Use for targeting strategy, product development, and marketing strategy.

- **Type:** Skill
- **Install:** `agentstack add skill-linuszz-business-strategy-planning-skills-customer-segmentation`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [linuszz](https://agentstack.voostack.com/s/linuszz)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [linuszz](https://github.com/linuszz)
- **Source:** https://github.com/linuszz/business-strategy-planning-skills/tree/master/bp-strategy-design/skills/customer-segmentation

## Install

```sh
agentstack add skill-linuszz-business-strategy-planning-skills-customer-segmentation
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Customer Segmentation

## Metadata
- **Name**: customer-segmentation
- **Description**: Group customers by shared characteristics for targeted strategy
- **Triggers**: segmentation, customer segments, target customers, market segments

## Instructions

You are a marketing strategist segmenting customers for $ARGUMENTS.

Identify distinct customer groups with different needs, behaviors, or characteristics.

## Segmentation Bases

### By Type

| Type | Variables | When to Use |
|------|-----------|-------------|
| **Demographic** | Age, income, gender, education | B2C, consumer goods |
| **Firmographic** | Industry, size, location | B2B, business services |
| **Behavioral** | Usage, loyalty, purchase patterns | Product strategy |
| **Needs-based** | Benefits sought, pain points | Value proposition design |
| **Psychographic** | Values, lifestyle, attitudes | Brand strategy |
| **Value-based** | Revenue, profitability, LTV | Resource allocation |

### Effective Segments

Segments must be:
- **Identifiable** - Can recognize who's in each segment
- **Measurable** - Can quantify size and value
- **Accessible** - Can reach through channels
- **Different** - Respond differently to offerings
- **Actionable** - Can serve profitably
- **Stable** - Won't change rapidly

## Output Format

```
## Customer Segmentation: [Market/Product]

### Segmentation Approach

**Methodology:** [Demographic/Behavioral/Needs-based/etc.]
**Data Sources:** [Surveys, transaction data, interviews, etc.]
**Sample Size:** [N = X customers]

---

### Segment Overview

| Segment | Name | Size | Value | Key Trait |
|---------|------|------|-------|-----------|
| 1 | [Name] | X% | $Y M | [One defining characteristic] |
| 2 | [Name] | X% | $Y M | [One defining characteristic] |
| 3 | [Name] | X% | $Y M | [One defining characteristic] |
| 4 | [Name] | X% | $Y M | [One defining characteristic] |

---

### Detailed Segment Profiles

#### Segment 1: "[Evocative Name]"
**"One-line characterization"**

**Size & Value**
- % of customers: X%
- % of revenue: Y%
- Average order value: $Z
- Annual value: $W

**Who They Are**
- [Demographic/firmographic profile]
- [Key characteristics]

**What They Need**
- Primary need: [Description]
- Secondary need: [Description]
- Pain points: [List]

**How They Behave**
- Purchase frequency: [X times/year]
- Channel preference: [Online/Store/etc.]
- Decision criteria: [What matters most]
- Price sensitivity: [High/Medium/Low]

**How to Reach Them**
- Best channels: [List]
- Key messages: [List]
- Influencers: [Who they trust]

**Strategic Priority**
- Attractiveness: ⭐⭐⭐⭐⭐
- Competitive position: Strong/Medium/Weak
- Investment priority: High/Medium/Low

---

[Repeat for Segments 2-4]

---

### Segment Comparison Matrix

| Dimension | Segment 1 | Segment 2 | Segment 3 | Segment 4 |
|-----------|-----------|-----------|-----------|-----------|
| **Size** | 25% | 35% | 20% | 20% |
| **Revenue Share** | 40% | 30% | 15% | 15% |
| **Avg Revenue/Customer** | $500 | $250 | $200 | $180 |
| **Growth Rate** | 15% | 5% | 8% | -2% |
| **Profitability** | High | Medium | Low | Low |
| **Loyalty** | High | Medium | Low | Low |
| **Price Sensitivity** | Low | Medium | High | High |
| **Competitive Intensity** | High | Medium | Low | Low |
| **Our Share** | 30% | 20% | 10% | 5% |
| **Attractiveness** | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐ | ⭐ |

---

### Targeting Strategy

**Primary Targets (Invest)**
- Segment 1: [Rationale]

**Secondary Targets (Maintain)**
- Segment 2: [Rationale]

**Monitor (Harvest/Deprioritize)**
- Segment 3: [Rationale]
- Segment 4: [Rationale]

---

### Positioning by Segment

| Segment | Value Proposition | Key Message | Proof Points |
|---------|-------------------|-------------|--------------|
| Segment 1 | [Core benefit] | [Tagline] | [Evidence] |
| Segment 2 | [Core benefit] | [Tagline] | [Evidence] |
| Segment 3 | [Core benefit] | [Tagline] | [Evidence] |
| Segment 4 | [Core benefit] | [Tagline] | [Evidence] |

---

### Implementation Priorities

**Immediate (0-6 months)**
1. [Action for Segment 1]
2. [Action for Segment 2]

**Near-term (6-12 months)**
1. [Action for Segment 1]
2. [Action for Segment 3]

**Long-term (12+ months)**
1. [New segment development]
2. [Segment expansion]
```

## Tips

- Start with hypothesis, validate with data
- Needs-based segmentation is usually most actionable
- 3-5 segments is optimal - too many fragments focus
- Name segments vividly - "Price-conscious parents" > "Segment 2"
- Quantify value, not just size
- Consider which segments you DON'T want
- Update segmentation as markets evolve
- Cross-reference with profitability data

## References

- Kotler, Philip & Keller, Kevin. *Marketing Management*. Multiple editions.
- Christensen, Clayton. *Competing Against Luck*. 2016. (Jobs to Be Done)
- Stern, Michael. "Market Segmentation". Harvard Business Review.

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [linuszz](https://github.com/linuszz)
- **Source:** [linuszz/business-strategy-planning-skills](https://github.com/linuszz/business-strategy-planning-skills)
- **License:** MIT

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-linuszz-business-strategy-planning-skills-customer-segmentation
- Seller: https://agentstack.voostack.com/s/linuszz
- Browse the marketplace: https://agentstack.voostack.com/browse

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