# Kpc Comb

> Visualize Key Purchase Criteria importance and performance. Use for competitive positioning and product strategy.

- **Type:** Skill
- **Install:** `agentstack add skill-linuszz-business-strategy-planning-skills-kpc-comb`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [linuszz](https://agentstack.voostack.com/s/linuszz)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [linuszz](https://github.com/linuszz)
- **Source:** https://github.com/linuszz/business-strategy-planning-skills/tree/master/bp-strategy-design/skills/kpc-comb

## Install

```sh
agentstack add skill-linuszz-business-strategy-planning-skills-kpc-comb
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Key Purchase Criteria (KPC) Comb

## Metadata
- **Name**: kpc-comb
- **Description**: Key purchase criteria importance vs performance chart
- **Triggers**: KPC, key purchase criteria, buying factors, decision criteria

## Instructions

Analyze key purchase criteria for $ARGUMENTS to identify competitive gaps.

## Framework

### The Comb Chart

```
Importance
    │
10 ┤         ╭───╮     ╭───╮
   │    ╭───╮│   │╭───╮│   │
 8 ┤    │   ││   ││   ││   │     ╭───╮
   │    │   ││   ││   ││   │╭───╮│   │
 6 ┤╭───╮│   ││   ││   ││   ││   ││   │
   ││   ││   ││   ││   ││   ││   ││   │
 4 ┤│   ││   ││   ││   ││   ││   ││   │
   ││   ││   ││   ││   ││   ││   ││   │
 2 ┤│   ││   ││   ││   ││   ││   ││   │
   │└───┘└───┘└───┘└───┘└───┘└───┘└───┘
    └──────────────────────────────────
      P    Q    R    S    T    U    V
              Performance
```

### KPC Categories

| Category | Examples |
|----------|----------|
| **Product** | Features, quality, reliability |
| **Price** | Total cost, value, ROI |
| **Service** | Support, delivery, warranty |
| **Brand** | Reputation, trust, social proof |
| **Convenience** | Availability, ease of use, speed |

## Output

```
## Key Purchase Criteria: [Product/Category]

### Criteria Analysis

| Criterion | Importance (1-10) | Our Performance | Competitor A | Gap |
|-----------|-------------------|-----------------|--------------|-----|
| Price | 9 | 6 | 8 | -2 |
| Quality | 8 | 9 | 7 | +2 |
| Features | 7 | 7 | 8 | -1 |
| Support | 6 | 5 | 6 | -1 |
| Brand | 5 | 8 | 9 | -1 |
| Speed | 4 | 9 | 7 | +2 |

### Comb Visualization

```
High Importance, Low Performance (Fix Priority):
┌─────────────────┐
│  PRICE (9 vs 6) │  ← Gap: -2
└─────────────────┘

High Importance, High Performance (Maintain):
┌─────────────────┐
│ QUALITY (8 vs 9)│  ← Advantage: +2
└─────────────────┘
```

### Strategic Implications

**Strengths (Maintain):**
1. Quality - Strong competitive advantage
2. Speed - Differentiator in market

**Weaknesses (Improve):**
1. Price - Most important criterion, underperforming
2. Support - Gap vs. competitors

**Opportunities:**
1. Price repositioning
2. Support enhancement

### Action Plan

| Priority | Criterion | Action | Impact |
|----------|-----------|--------|--------|
| 1 | Price | Cost reduction / value messaging | High |
| 2 | Support | Investment in service | Medium |
```

## Tips
- Focus on high importance criteria first
- Weight by customer segment if needed
- Update regularly as market evolves
- Validate with customer research

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [linuszz](https://github.com/linuszz)
- **Source:** [linuszz/business-strategy-planning-skills](https://github.com/linuszz/business-strategy-planning-skills)
- **License:** MIT

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-linuszz-business-strategy-planning-skills-kpc-comb
- Seller: https://agentstack.voostack.com/s/linuszz
- Browse the marketplace: https://agentstack.voostack.com/browse

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