# Market Entry Exit

> Analyze barriers to market entry and exit. Use for market attractiveness assessment, competitive dynamics, and strategic planning.

- **Type:** Skill
- **Install:** `agentstack add skill-linuszz-business-strategy-planning-skills-market-entry-exit`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [linuszz](https://agentstack.voostack.com/s/linuszz)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [linuszz](https://github.com/linuszz)
- **Source:** https://github.com/linuszz/business-strategy-planning-skills/tree/master/bp-strategy-design/skills/market-entry-exit

## Install

```sh
agentstack add skill-linuszz-business-strategy-planning-skills-market-entry-exit
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Market Entry & Exit

## Metadata
- **Name**: market-entry-exit
- **Description**: Barrier analysis for industry attractiveness
- **Triggers**: barriers to entry, entry barriers, exit barriers, market attractiveness

## Instructions
Analyze barriers that influence companies' decisions to enter or leave markets.

## Framework

### Types of Barriers

| Type | Description | Examples |
|--------|-----------|-------------|
| **Structural Barriers** | Economies of scale, capital requirements, brand equity | Manufacturing, utilities, telco |
| **Behavioral Barriers** | Expected retaliation, customer switching costs, channel conflicts | Software, retail, services |
| **Regulatory Barriers** | Licenses, patents, standards, tariffs | Pharma, finance, healthcare |

### Porter's Exit Barriers Framework

| Barrier Type | Typical Indicators |
|----------------|-------------------|
| **Entry Barriers** | Capital intensity, brand loyalty needed, access to distribution, cost disadvantages |
| **Exit Barriers** | Specialized assets, long-term contracts, strategic relationships, emotional attachment |

## Entry Analysis

| Factor | Assessment | Impact | Rating |
|----------|-------------|-----------|--------|
| **Economies of Scale** | [Analysis] | High/Med/Low | [H/M/L] |
| **Capital Requirements** | [Analysis] | High/Med/Low | [H/M/L] |
| **Brand/Reputation** | [Analysis] | High/Med/Low | [H/M/L] |
| **Distribution Access** | [Analysis] | High/Med/Low | [H/M/L] |
| **Regulatory** | [Analysis] | High/Med/Low | [H/M/L] |
| **Overall Barriers** | - | - | [Score] |

## Exit Analysis

| Factor | Assessment | Impact | Rating |
|----------|-------------|-----------|--------|
| **Specialized Assets** | [Analysis] | High/Med/Low | [H/M/L] |
| **Contractual Obligations** | [Analysis] | High/Med/Low | [H/M/L] |
| **Sunk Costs** | [Analysis] | High/Med/Low | [H/M/L] |
| **Emotional Factors** | [Analysis] | Medium/Low | [M/L] |
| **Strategic Fit** | [Analysis] | High/Med/Low | [H/M/L] |
| **Overall Barriers** | - | - | [Score] |

## Output Format

```
## Market Entry & Exit Analysis: [Industry]

### Entry Assessment

| Barrier Type | Rating | Description | Strategic Implications |
|-------------|--------|----------|-------------------|
| Economies of Scale | [H/M/L] | [Analysis] | [Implication 1] |
| Capital Requirements | [H/M/L] | [Analysis] | [Implication 2] |
| Brand/Reputation | [H/M/L] | [Analysis] | [Implication 3] |
| Distribution Access | [H/M/L] | [Analysis] | [Implication 4] |
| Regulatory | [H/M/L] | [Analysis] | [Implication 5] |
| **Overall Entry** | [High/Med/Low] | [Strategy] |

### Exit Assessment

| Barrier Type | Rating | Description | Strategic Implications |
|-------------|--------|----------|-------------------|
| Specialized Assets | [H/M/L] | [Analysis] | [Implication 1] |
| Contractual Obligations | [H/M/L] | [Analysis] | [Implication 2] |
| Sunk Costs | [H/M/L] | [Analysis] | [Implication 3] |
| Emotional Factors | [M/L] | [Analysis] | [Implication 4] |
| Strategic Fit | [H/M/L] | [Analysis] | [Implication 5] |
| **Overall Exit** | [High/Med/Low] | [Strategy] |

---

### Strategic Recommendations

**Entry Strategy:**
1. **[Recommendation 1]** - [Description]
2. **[Recommendation 2]** - [Description]

**Exit Strategy:**
1. **[Recommendation 1]** - [Description]
2. **[Recommendation 2]** - [Description]

---

### Competitive Dynamics

| Dimension | Current State | Trend |
|-----------|--------------|----------|
| **Number of Players** | [Count] | [Increasing/Stable/Decreasing] |
| **Intensity of Competition** | [High/Med/Low] | [Trend] |
| **Barriers to Exit** | [High/Med/Low] | [Trend] |

---

### Attractiveness Assessment

| Dimension | Rating | Rationale |
|-----------|---------|----------|
| **Ease of Entry** | [H/M/L] | [Reasoning] |
| **Ease of Exit** | [H/M/L] | [Reasoning] |
| **Overall** | [H/M/L] | [Reasoning] |

```

## Tips

- Assess both entry and exit - don't ignore leaving dynamics
- Barriers change over time - monitor regularly
- Consider industry lifecycle - mature vs growing
- Evaluate both demand and supply sides
- Regulatory barriers often outweigh market barriers
- Exit analysis prevents sunk cost fallacies - be objective
```

## References

- Porter, Michael. *Competitive Strategy*. 1980. Chapters 2, 9.
- Various strategic management and industry analysis sources

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [linuszz](https://github.com/linuszz)
- **Source:** [linuszz/business-strategy-planning-skills](https://github.com/linuszz/business-strategy-planning-skills)
- **License:** MIT

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-linuszz-business-strategy-planning-skills-market-entry-exit
- Seller: https://agentstack.voostack.com/s/linuszz
- Browse the marketplace: https://agentstack.voostack.com/browse

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