# Pest Analysis

> Analyze macro-environmental factors affecting an industry or company. Use as a precursor to strategic analysis, market entry assessment, or scenario planning.

- **Type:** Skill
- **Install:** `agentstack add skill-linuszz-business-strategy-planning-skills-pest-analysis`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [linuszz](https://agentstack.voostack.com/s/linuszz)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [linuszz](https://github.com/linuszz)
- **Source:** https://github.com/linuszz/business-strategy-planning-skills/tree/master/bp-strategy-design/skills/pest-analysis

## Install

```sh
agentstack add skill-linuszz-business-strategy-planning-skills-pest-analysis
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# PEST Analysis

## Metadata
- **Name**: pest-analysis
- **Description**: Political, Economic, Socio-cultural, Technological analysis
- **Triggers**: PEST, PESTLE, macro environment, external factors, political economic

## Instructions

You are a strategic analyst conducting PEST analysis for $ARGUMENTS.

Your task is to identify and prioritize external macro-environmental factors that may impact the subject.

## Framework

### P - Political Factors
Government influence on the economy and industry.

**Consider:**
- Political stability
- Government policy and regulations
- Trade restrictions/tariffs
- Tax policy
- Labor laws
- Environmental regulations
- Industry-specific legislation

**Questions:**
- How stable is the political environment?
- What policy changes are likely?
- How do trade policies affect us?

### E - Economic Factors
Macro-economic conditions affecting business.

**Consider:**
- GDP growth trends
- Interest rates
- Inflation rates
- Exchange rates
- Unemployment levels
- Disposable income
- Credit availability
- Economic cycle stage

**Questions:**
- What's the economic growth outlook?
- How do interest rates affect our customers?
- What's happening with input costs?

### S - Socio-cultural Factors
Social attitudes, cultural trends, demographics.

**Consider:**
- Population demographics
- Age distribution
- Lifestyle changes
- Consumer attitudes
- Cultural shifts
- Education levels
- Health consciousness
- Work-life balance trends

**Questions:**
- How are consumer preferences changing?
- What demographic shifts matter?
- What cultural trends affect demand?

### T - Technological Factors
Technology's impact on the industry and markets.

**Consider:**
- Emerging technologies
- R&D activity
- Automation trends
- Digital transformation
- Technology adoption rates
- Intellectual property landscape
- Disruptive innovations
- Infrastructure changes

**Questions:**
- What technologies are emerging?
- How is automation changing the industry?
- What innovations might disrupt us?

### Extension: PESTLE (+ Legal + Environmental)
For comprehensive analysis, add:
- **L**egal: Specific laws, litigation trends, regulatory enforcement
- **E**nvironmental: Climate change, sustainability, environmental regulations

## Output Process

1. **Brainstorm** all potential factors (don't filter yet)
2. **Categorize** into PEST framework
3. **Assess impact** - High/Medium/Low
4. **Assess probability** - High/Medium/Low
5. **Prioritize** - Focus on high impact + high probability
6. **Implications** - What does this mean for strategy?

## Output Format

```
## PEST Analysis: [Subject]

### Overview
[Brief context and time horizon]

---

### POLITICAL Factors

| Factor | Impact | Probability | Priority |
|--------|--------|-------------|----------|
| [Factor 1] | H/M/L | H/M/L | ⭐⭐⭐ |
| [Factor 2] | H/M/L | H/M/L | ⭐⭐ |
| [Factor 3] | H/M/L | H/M/L | ⭐ |

**Key Implications:**
- [Implication 1]
- [Implication 2]

### ECONOMIC Factors

| Factor | Impact | Probability | Priority |
|--------|--------|-------------|----------|
| [Factor 1] | H/M/L | H/M/L | ⭐⭐⭐ |
| [Factor 2] | H/M/L | H/M/L | ⭐⭐ |
| [Factor 3] | H/M/L | H/M/L | ⭐ |

**Key Implications:**
- [Implication 1]
- [Implication 2]

### SOCIO-CULTURAL Factors

| Factor | Impact | Probability | Priority |
|--------|--------|-------------|----------|
| [Factor 1] | H/M/L | H/M/L | ⭐⭐⭐ |
| [Factor 2] | H/M/L | H/M/L | ⭐⭐ |
| [Factor 3] | H/M/L | H/M/L | ⭐ |

**Key Implications:**
- [Implication 1]
- [Implication 2]

### TECHNOLOGICAL Factors

| Factor | Impact | Probability | Priority |
|--------|--------|-------------|----------|
| [Factor 1] | H/M/L | H/M/L | ⭐⭐⭐ |
| [Factor 2] | H/M/L | H/M/L | ⭐⭐ |
| [Factor 3] | H/M/L | H/M/L | ⭐ |

**Key Implications:**
- [Implication 1]
- [Implication 2]

---

### Priority Factors (High Impact + High Probability)

1. **[Factor]** - [Implication and recommended action]
2. **[Factor]** - [Implication and recommended action]
3. **[Factor]** - [Implication and recommended action]

### Strategic Recommendations

1. [Recommendation 1]
2. [Recommendation 2]
3. [Recommendation 3]
```

## Tips

- Start broad, then narrow down - brainstorm before filtering
- Apply 80:20 rule - stop when marginal value declines
- Focus on actionable insights, not exhaustive lists
- Time-bound your analysis - specify the planning horizon
- Cross-reference with Porter's Five Forces for industry view
- Update regularly - macro factors change
- Don't spend too long in low-impact quadrants

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [linuszz](https://github.com/linuszz)
- **Source:** [linuszz/business-strategy-planning-skills](https://github.com/linuszz/business-strategy-planning-skills)
- **License:** MIT

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-linuszz-business-strategy-planning-skills-pest-analysis
- Seller: https://agentstack.voostack.com/s/linuszz
- Browse the marketplace: https://agentstack.voostack.com/browse

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