# Value Prop

> Craft a value proposition and messaging hierarchy - the core promise, supporting benefits, and proof - for a product or offer. Use when writing a homepage hero, a pitch, or aligning messaging.

- **Type:** Skill
- **Install:** `agentstack add skill-m-binimran-marketing-pack-value-prop`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [m-binimran](https://agentstack.voostack.com/s/m-binimran)
- **Installs:** 0
- **Category:** [Communication](https://agentstack.voostack.com/c/communication)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [m-binimran](https://github.com/m-binimran)
- **Source:** https://github.com/m-binimran/marketing-pack/tree/main/skills/value-prop

## Install

```sh
agentstack add skill-m-binimran-marketing-pack-value-prop
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# value-prop

The promise that makes the right person care in five seconds.

## Process
1. **Outcome first:** the result the customer gets (not the feature). Tie to their #1 pain/goal (`icp-persona`).
2. **Differentiated:** why this over the alternative (from `positioning`).
3. **Specific & believable:** concrete, quantified where you can substantiate it.
4. **Hierarchy:** 1 headline promise -> 3 supporting benefits -> proof for each (testimonial/number/logo).
5. **Translate features -> benefits -> outcomes** ("X feature" so "you can Y" so "you get Z").

## Output
- A headline value prop + subhead, 3 benefit pillars with proof, and a short/long version for different surfaces.

## Guardrails
- Benefit/outcome-led, not feature-dump. Differentiated, not generic.
- Every claim/number substantiated (`truth-claims`) or marked `[verify]`.

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [m-binimran](https://github.com/m-binimran)
- **Source:** [m-binimran/marketing-pack](https://github.com/m-binimran/marketing-pack)
- **License:** MIT

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-m-binimran-marketing-pack-value-prop
- Seller: https://agentstack.voostack.com/s/m-binimran
- Browse the marketplace: https://agentstack.voostack.com/browse

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Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.