# Refresh Vs New Content

> Decide whether to update, consolidate, prune, or create new content for a given page or topic. Use when Codex needs to recommend the best content action based on performance data and competitive analysis.

- **Type:** Skill
- **Install:** `agentstack add skill-marketingskills-seo-refresh-vs-new-content`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [marketingskills](https://agentstack.voostack.com/s/marketingskills)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [marketingskills](https://github.com/marketingskills)
- **Source:** https://github.com/marketingskills/seo/tree/main/skills/refresh-vs-new-content
- **Website:** https://marketingskills.net

## Install

```sh
agentstack add skill-marketingskills-seo-refresh-vs-new-content
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Refresh vs New Content

## Overview

Given a page and its performance data, decide the best content action: refresh (update existing), consolidate (merge pages), prune (remove or redirect), or create new. Uses traffic trends, SERP competitiveness, content quality, and business value.

## Inputs

- Page URL and current performance data (GSC/GA4)
- Content quality assessment (depth, freshness, accuracy)
- SERP competitive analysis for the page's primary query
- Business value of the topic

## Workflow

1. Assess the page's current content quality:
   - Outdated information or examples
   - Thin content compared to top SERP results
   - Missing entities or sections
   - Poor user engagement signals (bounce rate, time on page)
2. Assess traffic potential:
   - Total search demand for the primary query
   - Authority feasibility (can this site rank?)
   - Seasonality or trend direction
3. Decision matrix:
   - **Refresh**: page has good bones, query is stable or growing, authority exists
   - **Consolidate**: page is thin, overlaps with another stronger page on the site
   - **Prune**: query demand declining, page has no unique value, better to redirect authority
   - **Create new**: new query opportunity, site has no existing coverage, authority is feasible
4. For refresh: pass to content-refresh-brief for the detailed brief.
5. For create new: pass to seo-content-brief.
6. For consolidate/prune: recommend the target URL or redirect destination.

## Output

Content action recommendation with rationale, expected impact, and handoff to the relevant skill.

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [marketingskills](https://github.com/marketingskills)
- **Source:** [marketingskills/seo](https://github.com/marketingskills/seo)
- **License:** MIT
- **Homepage:** https://marketingskills.net

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-marketingskills-seo-refresh-vs-new-content
- Seller: https://agentstack.voostack.com/s/marketingskills
- Browse the marketplace: https://agentstack.voostack.com/browse

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