# 04 Script Video Global

> Short-form video scripts for TikTok, Reels, YouTube Shorts — 2 A/B variants, 6 hook formulas, timestamp breakdown, shoot guide, caption + hashtag, viral score. Reads `.agents/product-marketing-context-global.md`. Universal framework, English-language hooks. Trigger: 'video script', 'TikTok script', 'Reels script', 'Shorts script', 'short-form video'.

- **Type:** Skill
- **Install:** `agentstack add skill-minhnv0807-ai-business-skills-04-script-video-global`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [minhnv0807](https://agentstack.voostack.com/s/minhnv0807)
- **Installs:** 0
- **Category:** [AI & ML](https://agentstack.voostack.com/c/ai-and-ml)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [minhnv0807](https://github.com/minhnv0807)
- **Source:** https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/04-script-video-global
- **Website:** https://opa.business

## Install

```sh
agentstack add skill-minhnv0807-ai-business-skills-04-script-video-global
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Global Short-Form Video Script

> Write 2 A/B script variants for TikTok / Reels / YouTube Shorts with hooks, CTAs, shoot guide, captions, hashtags, and a viral score.

---

## Step 0 — Read context file

Before writing the script, read `.agents/product-marketing-context-global.md` for:

- Product, USP, pricing
- Target audience and core insight
- Brand voice and tone
- Region (drives language / cultural references)

If a personal-brand context file exists (e.g., `.agents/personal-brand-context-global.md`), ask which mode to use:

- **Mode A — Product:** default, sell / convert
- **Mode B — Personal Brand:** trust + authority (different hooks, soft CTA)

---

## Information gathering

Ask the user up to 4 questions before writing:

1. **Product / service?** Short description, core USP, price (if relevant).
2. **Platform & length?** TikTok (15 / 30 / 45 / 60s), Reels (15 / 30 / 60s), Shorts (30 / 60s). Default: TikTok 30s.
3. **Target audience?** Gender, age, primary pain, the outcome they want.
4. **Funnel stage?** TOFU (attract new) / MOFU (persuade) / BOFU (close). Default: TOFU.

---

## Core principles

### 5 hook types (first 3 seconds)

| # | Hook type | Formula | Example (English) |
|---|-----------|---------|-------------------|
| 1 | Question | Ask a pain-tapping question — force the viewer to think | "Do you know why your skin keeps breaking out, even after a clean diet?" |
| 2 | Number | Open with a surprising, specific stat | "97% of people are doing their morning routine wrong" |
| 3 | Contrarian | Say the opposite of common belief | "Washing your face twice a day is making it worse" |
| 4 | Situation / POV | Use POV, role-play, micro-story | "POV: First time at a med spa and you have no idea what to pick" |
| 5 | Result first | Show the result first — then reveal the method | "My skin after 2 weeks of doing this — here's exactly how" |

**Hook selection rule:**

- TOFU: Prefer hook 1 (question), 4 (situation), 3 (contrarian)
- MOFU: Prefer hook 5 (result first), 2 (number)
- BOFU: Prefer hook 2 (number), 5 (result first)

### Script timestamp structure

Applies to 30–45s videos (adjust the ratio for other lengths):

| Timestamp | Section | Content | Share |
|-----------|---------|---------|-------|
| [0–3s] | Hook | Spark curiosity, hold the viewer. Do not introduce yourself. | 10% |
| [3–10s] | Problem / story | Express the pain or situation — the viewer sees themselves in it. | 25% |
| [10–20s] | Solution / value | Introduce the product as the solution. | 30% |
| [20–28s] | Proof | Outcome, review, stats, before / after. | 25% |
| [28–30s] | CTA | Specific action: "DM us today", "Link in bio", "Comment to receive". | 10% |

### Adjust by length

| Length | Hook | Problem | Solution | Proof | CTA |
|--------|------|---------|----------|-------|-----|
| 15s | 0–2s | 2–5s | 5–10s | 10–13s | 13–15s |
| 30s | 0–3s | 3–10s | 10–20s | 20–27s | 27–30s |
| 45s | 0–3s | 3–12s | 12–28s | 28–40s | 40–45s |
| 60s | 0–3s | 3–15s | 15–35s | 35–53s | 53–60s |

### 6 professional hook formulas

Each hook is **2 lines**: line 1 (open) max 50 characters, line 2 (twist) max 50 characters.

| # | Hook style | Formula | English example |
|---|-----------|---------|-----------------|
| 1 | **Number-led** | Open with a specific, surprising stat | "97% of clinic owners get this one step wrong." / "And it costs them six figures a year." |
| 2 | **Contrarian** | Say the common thing, then flip it | "Running more ads will not save your business." / "I cut spend 50% and tripled orders." |
| 3 | **Personal transformation** | Before vs after with a number | "6 months ago I had zero clients." / "Today I run 40 bookings a week — here's how." |
| 4 | **Borrowed authority** | Name a brand / person / tool | "ChatGPT just changed how I do marketing." / "And 90% of marketers still haven't noticed." |
| 5 | **Confession** | Share a mistake or a loss | "I lost $20K running ads the wrong way." / "Here's the lesson that paid me back in a month." |
| 6 | **Future forecast** | Something is shifting that few see | "TikTok Shop is about to change completely." / "If you don't adapt now, you'll lose share." |

**Hook rules:**

- **Never open with "I"** — start with "You", "Here", a number, or a brand / name
- Line 1 creates a curiosity gap — line 2 raises stakes or flips the meaning
- 50 characters per line is the cap — on mobile, longer lines get clipped
- Match hook style to funnel stage: TOFU (1, 2, 6), MOFU (3, 4), BOFU (5, 3)

### Reverse-engineer viral videos (research only)

> Learn from competitor / KOL videos — never copy.

When the user shares a reference video link:

1. **Analyse structure**: Hook (how many seconds?), key points (2 or 3?), CTA style?
2. **Extract technique**: Camera angle, cut rhythm, text overlay style, music
3. **Adapt for the brand**: Keep the structure + technique, swap content for the user's product
4. **Do not copy lines** — only learn the pattern, write fresh in the brand voice

### Script-writing rules

1. **One main idea only** — do not pack two messages into one video.
2. **Spoken language** — write the way you speak, not the way you write.
3. **Short sentences** — max 15 words per sentence. Long sentences kill retention.
4. **Clear transitions** — note scene changes inside the script.
5. **Mandatory text overlay** — write the on-screen text, not just the dialogue.
6. **No copyrighted music** — only trending or royalty-free tracks.
7. **Max 2 key points** — three is too many, viewers will not retain.
8. **Do not state the conclusion** — let the facts / numbers speak.

---

## Personal Brand Mode (optional)

> Activated when `.agents/personal-brand-context-global.md` exists. Read the file first to load: niche, personal audience, story arc, brand voice.

### Core differences vs Mode A (Product)

| Element | Mode A (Product) | Mode B (Personal brand) |
|---------|-------------------|------------------------|
| Video goal | Sell / convert | Build trust + authority |
| Hook angle | Product pain point | Personal experience / industry insight |
| CTA | "DM / comment to buy" | Soft CTA: "What do you think?", "Follow for more" |
| Story | Customer story | Founder / coach story (yourself) |
| Trust signal | Reviews, USP | Personal track record, contrarian view |
| Tone | Selling-focused | Conversational, vulnerable, authoritative |

### 4 personal-brand hooks (different from the 5 product hooks)

| # | Hook type | Formula | English example |
|---|-----------|---------|-----------------|
| 1 | Personal confession | Open with your own mistake / failure | "I lost $20K because of one decision last week. Here's the lesson." |
| 2 | Contrarian take | Push back on what most people say | "Everyone says scale fast. I scaled slow on purpose — here's why." |
| 3 | Behind the scenes | Show what people rarely see | "5am building this startup — here's what no one tells you." |
| 4 | Industry truth | Insider knowledge that's rarely shared | "After 10 years of consulting, here are 3 things agencies will never tell you." |

### Personal Brand 30s structure

| Time | Content | Goal |
|------|---------|------|
| 0–3s | Personal-brand hook (one of the 4 above) | Stop scroll with personal angle |
| 3–10s | Setup: who is speaking, the situation | Establish credibility |
| 10–22s | Core insight / story turning point | Deliver value |
| 22–28s | Lesson learned / framework | Pay off the hook |
| 28–30s | Soft CTA: "Have you been there?", "Follow for more" | Build community, NOT sell |

### Personal Brand QA score (10 criteria)

Differs from the product QA. 10 criteria × 10 points:

1. Authenticity (does it feel real?)
2. Personal vulnerability (do you share a failure / mistake?)
3. Industry insight (is the takeaway useful?)
4. Hook personal angle (one of the 4 types above)
5. Story arc clear (setup -> turning point -> lesson)
6. Brand voice consistency (matches `personal-brand-context-global.md`)
7. Soft CTA appropriate (NO hard sell)
8. AI avatar disclosed (if used)
9. Niche relevance (matches chosen niche)
10. Repurposable (can it be cut into shorter clips?)

Score guide: 90+ Excellent, 70–89 Good, 50–69 Needs fixes,  Region note: Localise hashtags by market. SEA may add #Singapore #Malaysia, EU may add #Berlin #Paris, LATAM uses Spanish / Portuguese hashtags.

---

## Viral score — predict performance

Score 5 elements, 1–5 each:

| Element | Criterion | Score |
|---------|-----------|-------|
| Hook strength | Do the first 3 seconds spark curiosity? Reason to stay? | /5 |
| Save potential | Will viewers want to save it? (tips, how-to, formula) | /5 |
| Share trigger | Reason to share with someone else? (funny, relatable, useful) | /5 |
| Completion pull | Will they watch to the end? Suspense / payoff? | /5 |
| Comment bait | Reason to comment? (question, debate, tag a friend) | /5 |

| Total | Verdict | Action |
|-------|---------|--------|
| 20–25 | High viral potential | Publish now, consider boosting with paid |
| 15–19 | Good | Run A/B test, watch first 24h closely |
| 10–14 | Average | Tweak hook or CTA |
| = 85 / 100.**

| # | Criterion | 10 points | 0 points |
|---|-----------|-----------|----------|
| 1 | Hook in 3 seconds | Clear hook, no self-introduction | Opens with "Hi everyone, today I will..." |
| 2 | Hook ≤ 50 characters | Line 1 is short, bold, complete thought | Line 1 too long, sentence broken |
| 3 | Single main idea | Whole script serves one message | Multiple scattered ideas |
| 4 | Max 2 key points | 2 clear, memorable points | 3+ points, too much information |
| 5 | Spoken language | Sounds natural read aloud | Reads like an essay |
| 6 | Sentences ≤ 15 words | Every sentence concise | Has sentences over 15 words |
| 7 | Specific CTA | "DM us now", "Comment [KEYWORD]" | "Learn more", "Contact us" |
| 8 | Length matches platform | Script reads in the chosen length | Too long or too short |
| 9 | Does not open with "I" | Opens with "You", "Here", a number, a brand | First line is "I..." |
| 10 | Includes shoot guide | Camera angle, action, text overlay specified | Only dialogue, no visuals |

| Total | Verdict | Action |
|-------|---------|--------|
| 95–100 | Excellent | Deliver now |
| 85–94 | Good | Deliver with notes for improvement |
| 70–84 | Average | Revise before delivery |
| < 70 | Weak | Rewrite |

---

## Examples — diversified regions

### Example A — US DTC supplement, 30s TikTok, TOFU

- Hook (Question): "Do you know why your morning energy crashes by 11am?"
- Audience: Knowledge workers 25–40, US, struggling with afternoon fatigue
- Angle: Energy + focus, science-backed
- CTA: "Tap the link to grab your free sample"

### Example B — EU clean-beauty serum, 45s Reels, MOFU

- Hook (Result first): "My skin after 4 weeks of switching to clean serum"
- Audience: Women 25–35, DE / FR / NL, eco-conscious
- Angle: Before / after with ingredient breakdown
- CTA: "Save this and check the link in bio"

### Example C — SEA fitness coaching app, 60s Shorts, BOFU

- Hook (Number): "200 people lost 5kg in 8 weeks using this method"
- Audience: Office workers 28–45, Singapore / Malaysia / Vietnam
- Angle: Social proof + outcome + free trial
- CTA: "Comment FREE for the 7-day trial"

---

## Cross-reference

- **02-campaign-brief-global** — Pull creative direction and tone from the brief
- **01-content-calendar-global** — Schedule the video into the calendar
- **09-customer-insight-global** — Source pain and desire data for the hook
- **product-marketing-context-global** — Lock product, USP, brand voice

---

## Quality checklist

Before delivering the script, verify:

- [ ] 2 A/B variants with different hooks
- [ ] Hook lives in the first 3 seconds, no self-introduction
- [ ] Each sentence is at most 15 words, spoken-language style
- [ ] Visual / action notes for every timestamp
- [ ] Text overlay defined for every section
- [ ] Specific CTA, action-driving (not generic "learn more")
- [ ] Length matches the chosen platform
- [ ] Shoot guide included (equipment, lighting, angles)
- [ ] Caption + hashtags written
- [ ] Viral score calculated
- [ ] No copyrighted music in the script
- [ ] Funnel angle matches funnel stage (TOFU / MOFU / BOFU)
- [ ] Hashtags localised for region
- [ ] CTA phrasing matches `.agents/product-marketing-context-global.md` voice

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [minhnv0807](https://github.com/minhnv0807)
- **Source:** [minhnv0807/ai-business-skills](https://github.com/minhnv0807/ai-business-skills)
- **License:** MIT
- **Homepage:** https://opa.business

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-minhnv0807-ai-business-skills-04-script-video-global
- Seller: https://agentstack.voostack.com/s/minhnv0807
- Browse the marketplace: https://agentstack.voostack.com/browse

---
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