# 12 Landing Page Brief Global

> Create high-converting landing page briefs — 7-section structure, 1 page = 1 goal = 1 CTA, mobile-first, conversion-optimized. Includes Single-Product LP for Dropshipping mode.

- **Type:** Skill
- **Install:** `agentstack add skill-minhnv0807-ai-business-skills-12-landing-page-brief-global`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [minhnv0807](https://agentstack.voostack.com/s/minhnv0807)
- **Installs:** 0
- **Category:** [AI & ML](https://agentstack.voostack.com/c/ai-and-ml)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [minhnv0807](https://github.com/minhnv0807)
- **Source:** https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/12-landing-page-brief-global
- **Website:** https://opa.business

## Install

```sh
agentstack add skill-minhnv0807-ai-business-skills-12-landing-page-brief-global
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Landing Page Brief (Global)

> 1 page = 1 goal = 1 CTA. No menus, no outbound links, no distractions.

---

## Information Gathering

Ask up to 4 questions:

1. **What product/service?** Brief description + price + target audience.
2. **What is the LP goal?** Lead capture (form), booking, purchase, signup?
3. **Primary traffic source?** Meta Ads, TikTok Ads, Google Ads, organic, or mixed?
4. **What assets exist?** Product photos/video, testimonials, social proof numbers?

---

## Core Principles

### 1 page — 1 goal — 1 CTA

| Principle | Explanation |
|-----------|-------------|
| Single goal | Each page serves one action: fill a form, book a call, or buy |
| No nav menu | Remove header navigation — prevents users leaving the page |
| No outbound links | Every link should anchor-scroll to the CTA, never link out |
| Mobile-first | 70%+ of paid-ad traffic is mobile globally — design mobile first |
|  80 |

### Required Integrations

| Integration | Detail |
|-------------|--------|
| Meta Pixel | Events: PageView, ViewContent, Lead, SubmitApplication |
| Google Analytics 4 | Events: page_view, scroll (25/50/75/100%), form_start, form_submit |
| Form → CRM/Sheet | Every submission auto-saved (HubSpot, Airtable, Google Sheets) |
| Form → Slack/Email alert | Real-time notification on new lead |
| UTM tracking | Read UTM params from URL, save with form data |
| TikTok Pixel | If running TikTok Ads: PageView, SubmitForm |
| Google Tag Manager | Manage all pixels in one container |

### SEO Meta Tags

```html
[Main headline] | [Brand name]

  
```

### Responsive Breakpoints

| Breakpoint | Requirement |
|-----------|-------------|
| Mobile ( 1024px) | 2 columns for image+text sections, max-width 1200px |

---

## Analytics Tracking Plan

| Event | Trigger | Platform |
|-------|---------|----------|
| PageView | Page loads | Meta Pixel + GA4 + TikTok Pixel |
| ViewContent | Scrolls past Section 3 (Solution) | Meta Pixel |
| Scroll depth 25% | 25% scrolled | GA4 |
| Scroll depth 50% | 50% scrolled | GA4 |
| Scroll depth 75% | 75% scrolled | GA4 |
| Scroll depth 100% | Full scroll | GA4 |
| FormStart | Click on first form field | GA4 |
| Lead | Successful form submit | Meta Pixel + GA4 + TikTok Pixel |
| ClickCTA | Any CTA button click | GA4 (event label: section position) |
| ClickPhone | Phone number click | GA4 |
| ClickChat | Live chat / WhatsApp click | GA4 |

---

## A/B Test Plan

Test by priority — only one variable at a time:

### Round 1 — Highest Impact

| Variable | Variant A | Variant B | Metric |
|----------|-----------|-----------|--------|
| Hero headline | Benefit-focused | Pain-focused | Form conv rate |
| CTA copy | "Book free consult" | "Get my offer" | CTA click rate |

### Round 2 — Form Optimization

| Variable | Variant A | Variant B | Metric |
|----------|-----------|-----------|--------|
| Form fields | 2 fields (Name + Phone) | 3 fields (+ Email) | Form conv rate |
| Form position | Mid-page (Section 5) | Top (after Hero) | Form conv rate |

### Round 3 — Fine Tuning

| Variable | Variant A | Variant B | Metric |
|----------|-----------|-----------|--------|
| CTA color | Orange (#ff6b00) | Blue (#155eef) | CTA click rate |
| Urgency element | Countdown timer | "X slots left" text | Form conv rate |

**A/B test rules:**
- Min 200 conversions per variant before deciding
- Run min 7 days to wash out day-of-week effects
- Primary metric: form conversion rate (not bounce rate)

---

## Single-Product LP for Dropshipping

> Activates when context is dropshipping. Different from regular brand LP — laser-focused on conversion.

### Single-Product LP Structure (mobile-first)

| Section | Goal | Element |
|---------|------|---------|
| 1. Hero | Stop scroll | Hero image + bold headline + price + CTA button |
| 2. Problem-Solution | Validate problem | "Tired of X? This Y solves it" + product photos |
| 3. How it works | Build understanding | 3 steps with icons |
| 4. Social proof | Build trust | Customer photos + reviews (Loox/Judge.me) |
| 5. Features benefits | Build desire | 4-6 feature tiles |
| 6. Comparison | Differentiate | "Us vs Alternatives" table |
| 7. Urgency/Scarcity | Push decision | Stock countdown / shipping delay if delayed |
| 8. FAQ | Handle objections | 6-10 common objections answered |
| 9. CTA section | Convert | Repeat CTA + free shipping mention + guarantee |
| 10. Footer | Trust signal | Contact + return policy + privacy |

### Dropshipping LP Rules

1. **Single product per page** — never list 2+ products
2. **Mobile-first design** — 90% traffic from mobile (Meta/TikTok ads)
3. **Above-the-fold CTA** — "Add to Cart" must be visible without scrolling
4. **Stock countdown** — Beeketing, Hurrify, or built-in apps
5. **Cart abandonment recovery** — abandoned cart email automation (Klaviyo)

### Reference

See skill `29-dropshipping-mastery-global` for full pipeline.

---

## Output Template

```markdown
# Landing Page Brief — [Product/Service Name]
Created: [YYYY-MM-DD]
Goal: [Lead / Booking / Purchase]
Traffic source: [Meta Ads / TikTok Ads / Google Ads / ...]

---

## Overview

| Item | Detail |
|------|--------|
| Product/Service | [Name] |
| Audience | [Short description] |
| Price | [Price] |
| Main USP | [3 differentiators] |
| Target conversion rate | [X%] (benchmark: lead-gen LPs 5–15%, e-com 1–5%) |

---

## Section 1 — Hero

- **Headline:** [60 chars]
- **Sub-headline:** [120 chars]
- **CTA:** [25 chars]
- **Visual:** [Image/video description]
- **Trust badges:** [List 3–5]

## Section 2 — Problem

- Pain 1: [...]
- Pain 2: [...]
- Pain 3: [...]
- Bridge: [Sentence linking pain to solution]

## Section 3 — Solution

- Intro: [2–3 sentences]
- Step 1: [...]
- Step 2: [...]
- Step 3: [...]
- USPs: [3 points]

## Section 4 — Social Proof

- Testimonial 1: [Name, result, photo]
- Testimonial 2: [Name, result, photo]
- Testimonial 3: [Name, result, photo]
- Stats: [e.g. 1,200+ customers | 4.8/5 rating | 5 yrs experience]

## Section 5 — Form

- Form headline: [...]
- Fields: Name, Phone, [optional]
- CTA: [...]
- Urgency: [Countdown / limited slots]
- Reassurance: [...]

## Section 6 — FAQ

1. [Q] → [A]
2. [Q] → [A]
3. [Q] → [A]
4. [Q] → [A]
5. [Q] → [A]

## Section 7 — Final CTA

- Headline: [Value summary]
- CTA: [Same as Section 5]
- Contact: [Phone + WhatsApp + Messenger]

---

## Technical Requirements

- [ ] Load < 3s (mobile)
- [ ] Meta Pixel: PageView, ViewContent, Lead
- [ ] GA4: page_view, scroll depth, form_start, form_submit
- [ ] Form → CRM/Sheet (auto)
- [ ] Slack/Email lead alert (auto)
- [ ] UTM tracking with form data
- [ ] OG meta tags complete
- [ ] Responsive mobile-first

## A/B Test Plan

- Test 1: [Headline A vs B] — metric: conv rate — duration: 7 days
- Test 2: [CTA copy A vs B] — metric: click rate — duration: 7 days
- Test 3: [Form fields A vs B] — metric: conv rate — duration: 7 days
```

---

## Skill Cross-references

- **`09-customer-insight-global`** — pull pain points and customer language for Section 2
- **`05-ad-copy-global`** — write ads driving traffic to this LP
- **`10-reverse-kpi-calc-global`** — compute target conversion rate and ad spend
- **`02-campaign-brief-global`** — LP fits in the broader campaign brief
- **`13-data-analysis-global`** — analyze LP performance after launch
- **`29-dropshipping-mastery-global`** — full dropshipping pipeline (when LP is for a single product store)

---

## Quality Checklist

### Content

- [ ] Hero headline conveys the benefit in 60 chars
- [ ] Each section has a single clear purpose, no overlap
- [ ] Pain points use the customer's own language, not internal jargon
- [ ] At least 3 testimonials with real names + specific results
- [ ] Every CTA uses verb + benefit, not "Click here" or "Learn more"
- [ ] Urgency element present (countdown, limited stock, deadline)
- [ ] FAQ handles all major objections

### Design

- [ ] No navigation menu
- [ ] No outbound links
- [ ] Mobile layout single-column, font ≥ 16px
- [ ] CTA button contrast color, full-width on mobile
- [ ] Images have alt text
- [ ] Form max 3 fields

### Technical

- [ ] Load time < 3s on 4G
- [ ] Meta Pixel + GA4 installed
- [ ] Form posts to CRM/Sheet
- [ ] Lead alerts to Slack/Email
- [ ] UTM params saved with form data
- [ ] OG image 1200x630 present
- [ ] noindex, nofollow (LPs usually skip SEO)

### Pre-launch

- [ ] Test form on mobile (iOS + Android)
- [ ] PageSpeed Insights check
- [ ] OG preview when sharing the link
- [ ] Meta Pixel verified via Events Manager
- [ ] CTA links and anchor scroll work correctly

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [minhnv0807](https://github.com/minhnv0807)
- **Source:** [minhnv0807/ai-business-skills](https://github.com/minhnv0807/ai-business-skills)
- **License:** MIT
- **Homepage:** https://opa.business

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-minhnv0807-ai-business-skills-12-landing-page-brief-global
- Seller: https://agentstack.voostack.com/s/minhnv0807
- Browse the marketplace: https://agentstack.voostack.com/browse

---
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