# Persuasion Brief > Build the case to win someone over to a decision, idea, or change. Use when asked to persuade someone, build a case for an idea, get buy-in, win over a skeptic, or prepare to pitch a proposal internally. Produces a persuasion brief — the audience's current view and what moves them, the core argument, the proof, objection handling, the emotional and logical appeals, and the ask. - **Type:** Skill - **Install:** `agentstack add skill-mohitagw15856-pm-claude-skills-persuasion-brief` - **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior - **Seller:** [mohitagw15856](https://agentstack.voostack.com/s/mohitagw15856) - **Installs:** 0 - **Category:** [AI & ML](https://agentstack.voostack.com/c/ai-and-ml) - **Latest version:** 0.1.0 - **License:** MIT - **Upstream author:** [mohitagw15856](https://github.com/mohitagw15856) - **Source:** https://github.com/mohitagw15856/pm-claude-skills/tree/main/plugins/pm-comms/skills/persuasion-brief - **Website:** https://mohitagw15856.github.io/pm-claude-skills/ ## Install ```sh agentstack add skill-mohitagw15856-pm-claude-skills-persuasion-brief ``` Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent. ## About # Persuasion Brief Skill Persuasion isn't about the strength of *your* logic — it's about meeting the other person where they are and giving them reasons that matter to *them*. This skill builds the case to win someone over: it starts from their current belief and motivations, then assembles the argument, proof, and framing most likely to move *them* — combining the logical case with the human one, and handling the real objection. ## Required Inputs Ask for these only if they aren't already provided: - **The ask** — what you want them to agree to, decide, or do. - **Who you're persuading** — their role, their current view, and what they care about / are measured on / fear. - **Why they resist** — the real objection (often unspoken: risk, effort, ego, precedent, budget). - **Your evidence** — data, examples, credibility, social proof you can bring. ## Output Format ### Persuasion Brief: [the ask] → [audience] **1. Their starting point** — where they stand now and *why* (their incentives, constraints, prior position). You move people from where they are, not from where you wish they were. **2. The core argument** — the single most compelling reason *for them* (not the reason that persuades you). One sentence they'd repeat to their own boss. **3. The proof** — the 2–3 strongest pieces of evidence, ordered for this audience (a data person needs numbers; a relationship person needs a peer example / social proof). **4. Logic + emotion** — the rational case (cost/benefit, risk reduction) *and* the human one (what they gain, avoid, or become). Decisions are made on both; brief both. **5. Objection handling** — the real objection (name the unspoken one), and how to defuse it — ideally by addressing it before they raise it. **6. The ask & the easy yes** — exactly what you're requesting, and how to lower the cost of agreeing (a pilot, a reversible step, a small first commitment). **Ethics note** — persuade with true reasons that serve them too; manipulation wins once and costs the relationship. ## Quality Checks - [ ] Starts from the audience's actual view and incentives, not your own - [ ] The core argument is the reason that moves *them*, stated in one line - [ ] Proof is ordered for what this specific audience trusts (data vs. peer example) - [ ] Both the logical and emotional appeals are addressed - [ ] The real (often unspoken) objection is named and defused - [ ] The ask lowers the cost of yes (pilot / reversible / small first step) ## Anti-Patterns - [ ] Do not lead with the reason that persuades *you* — lead with what moves *them* - [ ] Do not rely on logic alone — people decide on emotion and justify with logic; address both - [ ] Do not ignore the unspoken objection — the stated reason ("no budget") often hides the real one (risk/ego) - [ ] Do not ask for the big commitment first — a reversible pilot is far easier to say yes to - [ ] Do not manipulate — use true reasons; a win built on a distortion costs you the next ask ## Based On Influence & persuasion practice — Cialdini's principles, Aristotle's ethos/pathos/logos, and audience-first framing. ## Source & license This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code. - **Author:** [mohitagw15856](https://github.com/mohitagw15856) - **Source:** [mohitagw15856/pm-claude-skills](https://github.com/mohitagw15856/pm-claude-skills) - **License:** MIT - **Homepage:** https://mohitagw15856.github.io/pm-claude-skills/ Install and usage instructions live in the source repository linked above. ## Pricing - **Free** — Free ## Security capabilities Automated source analysis of v0.1.0 — what this tool can access: - **Network access:** no - **Filesystem access:** no - **Shell / process execution:** no - **Environment & secrets:** no - **Dynamic code execution:** no *"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.* ## Versions - **0.1.0** — security scan: passed — Imported from the upstream source. ## Links - Listing page: https://agentstack.voostack.com/l/skill-mohitagw15856-pm-claude-skills-persuasion-brief - Seller: https://agentstack.voostack.com/s/mohitagw15856 - Browse the marketplace: https://agentstack.voostack.com/browse --- Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.