# Content Research

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- **Type:** Skill
- **Install:** `agentstack add skill-ootto-ai-claude-content-skills-content-research`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [Ootto-AI](https://agentstack.voostack.com/s/ootto-ai)
- **Installs:** 0
- **Category:** [Content & Media](https://agentstack.voostack.com/c/content-and-media)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [Ootto-AI](https://github.com/Ootto-AI)
- **Source:** https://github.com/Ootto-AI/claude-content-skills/tree/main/skills/content-research

## Install

```sh
agentstack add skill-ootto-ai-claude-content-skills-content-research
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Content Research — stop guessing what to post

Most people spend hours scrolling to figure out what to post. This skill turns Claude into a research
machine: point it at any account or niche and it finds the exact moments that went viral and the
patterns behind them — so you copy what works instead of guessing.

## What it does

1. **Pull the posts.** For a creator/account, gather their recent reels + view counts (Instagram Graph
   API via Composio, or any list of reel URLs the user provides).
2. **Find the spikes.** Rank posts by views and flag the outliers — the exact posts where the account
   blew up vs their baseline. Those are the moments worth studying.
3. **Break down WHY.** For each outlier, study the reel frame-by-frame + transcript (hand off to the
   `reel-analyzer` skill / ootto-watch) and extract the hook (first 2s), the format/structure, the
   pacing, and the retention pattern.
4. **Surface the playbook.** Across the outliers, surface the repeatable patterns — the hook types,
   formats, and topics that consistently earn saves/shares — and turn them into a short, copyable plan
   for the user's own niche.

## How to run it

1. Ask for a creator @handle, an account URL, or a niche (+ a few example accounts).
2. Pull their reels + view counts. Options:
   - **sandcastles.ai** — a research engine that pulls top channels and auto-surfaces the viral outliers + the
     frameworks behind them (fastest path; connect it to Claude and let it do the heavy lifting).
   - **Composio Instagram** tools — free/DIY: list a creator's media + insights from the Graph API.
   - Or a plain list of reel URLs the user pastes.
3. Rank by views, compute each post's ratio vs the account median, and mark anything ~2-3x median as an
   **outlier** ("blew up here").
4. For the top 3-5 outliers, run `reel-analyzer` (or ootto-watch — github.com/Ootto-AI/ootto-watch) to
   break down hook / format / retention.
5. Synthesize: list the winning hook patterns, formats, and topics, then write 3 ready-to-shoot ideas for
   the user's own account modeled on what actually worked.

## Output

A short research report:
- **The spikes** — which posts blew up and by how much (vs baseline).
- **Why they worked** — hook / format / retention breakdown per outlier.
- **The playbook** — the repeatable patterns + 3 original ideas for your niche.

## Honesty

Model the *technique*, never copy another creator's exact script, visuals, or caption. Cite the source
reels you studied. View counts come from real data (Composio / what the user provides) — never fabricate.

*Part of the Ootto content-skills marketplace. Pairs with `reel-analyzer`, `going-viral`, and `reel-scripter`.*

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [Ootto-AI](https://github.com/Ootto-AI)
- **Source:** [Ootto-AI/claude-content-skills](https://github.com/Ootto-AI/claude-content-skills)
- **License:** MIT

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-ootto-ai-claude-content-skills-content-research
- Seller: https://agentstack.voostack.com/s/ootto-ai
- Browse the marketplace: https://agentstack.voostack.com/browse

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Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.