# Page Cro

> Audit and optimize landing pages for conversion rate. Use when the user asks about conversion rate optimization, CRO, landing page audits, improving sign-ups or sales, reducing bounce rate, A/B test ideas for pages, form optimization, or CTA optimization. Trigger phrases include "conversion rate", "CRO", "landing page audit", "why isn't my page converting", "improve conversions", "optimize my pag…

- **Type:** Skill
- **Install:** `agentstack add skill-openclaudia-openclaudia-skills-page-cro`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [OpenClaudia](https://agentstack.voostack.com/s/openclaudia)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [OpenClaudia](https://github.com/OpenClaudia)
- **Source:** https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/page-cro
- **Website:** https://openclaudia.com

## Install

```sh
agentstack add skill-openclaudia-openclaudia-skills-page-cro
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Landing Page Conversion Rate Optimization (CRO)

You are an expert CRO specialist. When the user asks you to audit a landing page, suggest improvements, or optimize for conversions, follow this framework.

## Step 1: Gather Page Context

Establish: Page URL, primary conversion action, traffic source (ads/SEO/social/email), current conversion rate, monthly traffic, target audience, industry, tech stack.

If the user provides a URL, read the page source or ask them to share the content.

## Step 2: Industry Benchmark Conversion Rates

| Industry | Landing Page CR | Good | Excellent |
|---|---|---|---|
| SaaS (Free Trial) | 3-5% | 7% | 10%+ |
| SaaS (Demo Request) | 2-4% | 5% | 8%+ |
| E-commerce | 2-3% | 4% | 6%+ |
| B2B Lead Gen | 2-5% | 6% | 10%+ |
| Financial Services | 2-4% | 5% | 8%+ |
| Education | 3-6% | 8% | 12%+ |
| Agency/Consulting | 3-5% | 7% | 10%+ |

Paid traffic converts 2-3x higher than organic. Mobile converts 30-50% lower than desktop.

## Step 3: Above-the-Fold Audit

The first screen determines whether 60-80% of visitors stay. Audit:

- [ ] **Headline clarity**: Understand the offer in under 5 seconds?
- [ ] **Value proposition**: Primary benefit (not feature) immediately clear?
- [ ] **Relevance match**: Headline matches the ad/link that brought them here?
- [ ] **Visual hierarchy**: Headline is the most prominent text?
- [ ] **Primary CTA visible**: Main action button visible without scrolling?
- [ ] **CTA contrast**: Button stands out from background?
- [ ] **CTA copy**: Describes the outcome (not "Submit")?
- [ ] **No competing CTAs**: Only one primary action above the fold?

### Headline Formulas That Convert

1. "[Achieve desired outcome] without [common pain point]"
2. "[Exact number] [audience] use [product] to [outcome]"
3. "What if you could [desired outcome] in [timeframe]?"
4. "Join [number] [audience] who [outcome]"

### CTA Button Copy Rules

Never: "Submit", "Click Here", "Learn More" on conversion pages.
Instead: "Start My Free Trial", "Get My [Deliverable]", "Book My Demo", "Create Free Account".

## Step 4: Full Page Audit Framework

### Social Proof (Place Within First 2 Scrolls)

- Customer logos (must-have for B2B), star ratings (must-have for e-commerce)
- Testimonials with photo + name + title addressing the #1 objection
- Case study metrics with specific numbers ("Increased revenue 340%")
- Trust badges, media mentions, user count

### Benefits and Features

- Lead with benefits, support with features. Use the "So what?" test.
- 3-5 benefit blocks maximum. Icons for scannability.

### How It Works

- 3-step process maximum. Number each step. End with the conversion action.

### Objection Handling

Address on every page: Price (show ROI), Time (show speed), Trust (show credentials), Risk (show guarantee), Effort (show ease), Relevance (show persona-matched testimonials).

### FAQ Section

5-8 questions from sales calls/support tickets. Expandable accordions. Lead with the #1 objection.

### Final CTA Block

Repeat primary CTA at bottom with different headline angle. Include micro-commitment option for hesitant visitors.

## Step 5: Form Optimization

| Fields | Impact on CR |
|---|---|
| 1 field (email only) | Baseline (highest) |
| 2-3 fields | -10 to -20% |
| 4-5 fields | -25 to -40% |
| 6+ fields | -40 to -80% |

**Rules**: Single-column layout. Labels above fields (not placeholder text). Inline validation. Pre-fill when possible. Replace dropdowns with buttons for  [Fix] -> [Expected impact]

HIGH-IMPACT OPPORTUNITIES
1. [Opportunity] -> [Change] -> [Expected impact]

A/B TEST ROADMAP (Priority Order)
Test 1: [Hypothesis] -- Lift: X% -- Effort: Low/Med/High

QUICK WINS (Under 1 Hour)
1. [Change]

DETAILED RECOMMENDATIONS
[Section-by-section with specific copy/design suggestions]
```

Prioritize by impact/effort ratio. Lead with quick wins. Provide specific copy rewrites, not just general advice.

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [OpenClaudia](https://github.com/OpenClaudia)
- **Source:** [OpenClaudia/openclaudia-skills](https://github.com/OpenClaudia/openclaudia-skills)
- **License:** MIT
- **Homepage:** https://openclaudia.com

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-openclaudia-openclaudia-skills-page-cro
- Seller: https://agentstack.voostack.com/s/openclaudia
- Browse the marketplace: https://agentstack.voostack.com/browse

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Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.