# Brand Research

> Research a brand from public sources and produce a sourced Brand DNA brief. Use this skill whenever the user asks to understand a company, product, positioning, competitors, brand voice, social proof, or GTM/content context from public evidence.

- **Type:** Skill
- **Install:** `agentstack add skill-orkas-ai-orkas-awesome-agentskills-brand-research`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [Orkas-AI](https://agentstack.voostack.com/s/orkas-ai)
- **Installs:** 0
- **Category:** [AI & ML](https://agentstack.voostack.com/c/ai-and-ml)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [Orkas-AI](https://github.com/Orkas-AI)
- **Source:** https://github.com/Orkas-AI/Orkas-Awesome-AgentSkills/tree/main/data/skills/brand-research
- **Website:** https://orkas.ai

## Install

```sh
agentstack add skill-orkas-ai-orkas-awesome-agentskills-brand-research
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Brand Research

Use this skill to research a company, product, or brand from its website and public sources, then produce a sourced Brand DNA brief. The work is evidence collection plus synthesis; do not invent missing facts.

## When To Use

- The user provides a company URL, product URL, brand name, or company/product context and asks for brand research.
- The user wants Brand DNA, positioning, target customers, competitors, brand voice, social proof, pricing, online presence, or content gaps.
- The user needs source-backed context before GTM, SEO, GEO/AEO, content strategy, sales messaging, or competitor analysis.

Do not use for:

- Writing landing pages, ads, articles, or full content plans.
- Running a full SEO audit, website audit, or social media performance analysis.
- Investment, legal, financial, or diligence conclusions.
- Updating or publishing to the user's website.
- Making claims without source evidence.

## How To Call

1. Confirm the input.
   - Identify the company URL, company/product name, and optional one-line context.
   - If the URL or company identity is ambiguous, ask the user to confirm.
   - If the homepage is unreachable after retrying, report the access problem instead of inventing a profile.

2. Research the company website first.
   - Prioritize the homepage, about page, pricing page, product/features pages, customer/case-study pages, docs/help/integrations pages, and blog index when relevant.
   - Extract what the product does, who it serves, features, pricing model, target audience signals, integrations, social proof, and repeated messaging.
   - Keep source URLs for important claims.

3. Search public sources second.
   - Use third-party sources to clarify category, team, funding, competitors, reviews, alternatives, and user language.
   - Do not let low-quality directories override the company's own website.
   - Mark sparse, outdated, paywalled, or weak evidence.

4. Identify competitors.
   - Compile 3-5 direct or adjacent competitors when evidence is available.
   - For each, note name, URL, overlap, and apparent edge.
   - If competitors are unclear, say so and explain the missing evidence.

5. Synthesize the Brand DNA.
   - Use `references/brand-dna-template.md`.
   - Separate sourced facts from interpretation.
   - Use "Not found" or "Not disclosed" when facts cannot be verified.
   - Be opinionated in content gaps, but label them as analysis rather than fact.

6. Deliver safely.
   - By default, return the Brand DNA in the conversation.
   - Save `brand_dna.md` only when the user asks for a file or confirms saving.
   - Include top findings, evidence caveats, and suggested next uses.

## Default Output

```markdown
# Brand DNA - [Company Name]

## Overview

## What It Does

## Target Customer

## Competitors

## Differentiators

## Brand Voice

## Social Proof

## Content Gaps

## Source Notes
```

## External Dependencies

- Web access is required for public website and source research.
- Some websites may block automated access, require JavaScript rendering, or hide content behind login walls.
- Paid sources such as Crunchbase, PitchBook, Ahrefs, Semrush, G2, or Capterra may be unavailable unless the user provides access.
- No API key is required by default.

## Limits And Known Issues

- The result is only as reliable as accessible sources.
- Funding, team, pricing, and review information can be outdated, hidden, or paywalled.
- Competitor identification may be low confidence in new or ambiguous categories.
- The skill does not replace legal, financial, investment, or compliance diligence.
- The skill does not publish, edit, or modify the user's website.

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [Orkas-AI](https://github.com/Orkas-AI)
- **Source:** [Orkas-AI/Orkas-Awesome-AgentSkills](https://github.com/Orkas-AI/Orkas-Awesome-AgentSkills)
- **License:** MIT
- **Homepage:** https://orkas.ai

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-orkas-ai-orkas-awesome-agentskills-brand-research
- Seller: https://agentstack.voostack.com/s/orkas-ai
- Browse the marketplace: https://agentstack.voostack.com/browse

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Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.