# Outbound Offer

> >-

- **Type:** Skill
- **Install:** `agentstack add skill-outboundsync-skills-outbound-offer`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [outboundsync](https://agentstack.voostack.com/s/outboundsync)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [outboundsync](https://github.com/outboundsync)
- **Source:** https://github.com/outboundsync/skills/tree/main/skills/outbound-offer

## Install

```sh
agentstack add skill-outboundsync-skills-outbound-offer
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Outbound offer (audit + draft)

Draft and audit cold-outreach offers and CTAs only. Read-only analysis and draft text — never send, schedule, or activate outreach. Never invent scarcity, peer proof, or metrics the user did not provide.

Default to the **quick** shape when the user asks for a draft, rewrite, or
"just the offer/CTA." Use the full scorecard only for audits or diagnosis.
Render only the selected shape. A single short caveat line is allowed when
proof is missing.

For a full-email request, establish the offer and CTA first, then apply the
body and subject-line skills when available. Never block if an adjacent skill
is unavailable; return this skill's part and state the remaining inputs needed.

## Modes

- `Audit` — score an existing offer/CTA; name failing levers; recommend a rewrite.
- `Draft` — produce a new offer + soft CTA from inputs (ICP, outcome, proof, ask).

Infer mode from the request. If both are needed, run Audit then Draft.

## Core rules (encode verbatim)

### Value equation

Value = (Dream Outcome × Perceived Likelihood) / (Time Delay × Effort & Sacrifice).

The formula is conceptual: lower raw delay and effort increase value. For the
operational scorecard, use their positive inverses — **Speed to Value** and
**Ease** — so all four scores use `5 = best`. Never divide by the positive
scorecard values. Name the weakest lever (usually low Perceived Likelihood or
low Ease). Full scoring: [references/value-equation-rubric.md](references/value-equation-rubric.md).

### Sell the next micro-commitment, not the product

CTA ladder: interest yes/no → resource offer → 15-min ask → graceful breakup.

Patterns and ladders: [references/cta-patterns.md](references/cta-patterns.md).

### Soft CTA defaults

- Soft CTA default (reply ~4.2% vs hard book a demo ~1.4%, ~3×).
- One CTA only (up to ~371% higher CTR).
- CTA 
- CTA: 
- · 
```

## Output contract

GitHub-flavored markdown only. Blank line between every block. Every line under a section is a `-` bullet unless noted. Marks: ✓ pass · ✗ fail · · advisory. Lead `### Score / levers` with a fenced `text` meter — one row per lever, bar = `█`×n then `░` to width 5; mark the weakest `✗ weakest`. Bars are a monospace glance only (`█` filled · `░` empty; no colored emoji).

### Shape

````markdown
## Offer 

### Mode
- 

### Score / levers

```text
Dream outcome   █████  5/5
Likelihood      ██░░░  2/5  ✗ weakest
Speed to value  ███░░  3/5
Ease            ████░  4/5
Overall  fair
```

- Dream Outcome: 
- Perceived Likelihood: 
- Speed to Value: 
- Ease: 

### Findings
- 
- 
- …

### Recommended offer / CTA
- Offer: 
- CTA: 
- Ladder step: 

### Why-you / why-now / what-you-get
- Why you: 
- Why now: 
- What you get by replying: 
````

## Safety

- Never send, schedule, or activate messages.
- Never fabricate proof, metrics, logos, or scarcity.
- If proof or numbers are missing, mark · and ask for them under Findings — do not invent.
- Keep claims peer-level and specific; strip feature dumps and stacked asks.

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [outboundsync](https://github.com/outboundsync)
- **Source:** [outboundsync/skills](https://github.com/outboundsync/skills)
- **License:** MIT

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-outboundsync-skills-outbound-offer
- Seller: https://agentstack.voostack.com/s/outboundsync
- Browse the marketplace: https://agentstack.voostack.com/browse

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Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.