# Foundation Persona

> Generates an evidence-calibrated product or marketing persona using the canonical v2.5 output contract. Use when shaping artifact perspective, stress-testing decisions, or framing product and GTM strategy.

- **Type:** Skill
- **Install:** `agentstack add skill-product-on-purpose-pm-skills-foundation-persona`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [product-on-purpose](https://agentstack.voostack.com/s/product-on-purpose)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** Apache-2.0
- **Upstream author:** [product-on-purpose](https://github.com/product-on-purpose)
- **Source:** https://github.com/product-on-purpose/pm-skills/tree/main/skills/foundation-persona
- **Website:** https://product-on-purpose.github.io/pm-skills/

## Install

```sh
agentstack add skill-product-on-purpose-pm-skills-foundation-persona
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Persona Builder

This skill produces decision-usable personas from one canonical template pack.

## Supported Modes

- `product`
- `marketing`
- `buyer` as input alias for `marketing` (output remains labeled `Marketing`)

Generated `agent` mode is out of scope for `v2.5.0`.
If the user asks for `agent`, ask them to choose `product` or `marketing`.

## When to Use

- Before drafting PM or GTM artifacts that need a clear persona viewpoint
- When teams disagree on priorities and need behavior-grounded tradeoff framing
- When assumptions and confidence levels must be explicit for decision review
- When tailoring downstream work (PRD, stories, launch, messaging, enablement) to a specific user or buyer profile

## When NOT to Use

- You need the job context rather than the person -> use `define-jtbd-canvas`; the canvas captures what customers hire products to do, the persona captures who they are
- You are mapping internal stakeholders, not customers -> use `discover-stakeholder-summary`
- You have raw interviews to synthesize first -> use `discover-interview-synthesis`; a persona built on unsynthesized notes inherits their noise
- No evidence exists at all and a real decision rides on the persona: gather research first; the skill labels assumptions honestly but cannot substitute for evidence

## Instructions

When asked to generate a persona, follow these steps:

1. **Resolve mode and intent**
   Determine whether the request is `product` or `marketing` (`buyer` alias allowed).
   If mode is omitted, ask for mode selection.
   If execution must continue without reply, default to `product` and state that fallback explicitly.

2. **Collect context and evidence**
   Use user-provided context first (goals, audience, domain, constraints, sources).
   If evidence is thin, continue generation but mark gaps and calibrate confidence.

3. **Select exactly one template**
   Use `references/TEMPLATE.md` and choose exactly one of:
   - `Product Persona Template`
   - `Marketing Persona Template`

4. **Generate a complete artifact**
   Fill the selected template end-to-end:
   - header + one-sentence core-reality statement
   - metadata table
   - `Persona Card`
   - sections `1` through `11`
   - `Evidence & Confidence`

5. **Enforce mode boundaries**
   - Product mode: focus on workflow behavior, decision patterns, friction, quality bar, and product tradeoffs.
   - Marketing mode: focus on buying triggers, evaluation criteria, committee dynamics, objections, messaging, and GTM implications.

6. **Apply evidence and confidence policy**
   - Use `High|Medium|Low` confidence with rationale.
   - Distinguish validated evidence from assumptions.
   - State open questions and governance follow-up.

7. **Finalize for direct use**
   Remove template guidance blockquotes (`>` notes) from the final output.
   Ensure narrative entries are concrete and decision-changing, not placeholder bullets.

## Output Contract (v2.5.0)

- Use one mode only (`Product` or `Marketing`) per output.
- Keep section numbering and headings from the selected template.
- Preserve the evidence table plus validated/assumed/open-questions/governance blocks.

## Quality Checklist

Before finalizing, verify:

- [ ] Exactly one mode is used and clearly labeled
- [ ] `buyer` inputs are normalized to `Marketing`
- [ ] Header, core-reality statement, metadata table, and `Persona Card` are present
- [ ] All `1` through `11` sections from the selected template are present and complete
- [ ] Includes/not-valid boundaries are explicit in the metadata and narrative
- [ ] Evidence table is populated with concrete sources
- [ ] Confidence is `High`, `Medium`, or `Low` with rationale
- [ ] `Validated`, `Assumed`, `Open questions`, and `Governance` blocks are present
- [ ] Template authoring notes (`>` guidance lines) are removed from the completed output

## Examples

See `references/EXAMPLE.md` for a completed sample output.

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [product-on-purpose](https://github.com/product-on-purpose)
- **Source:** [product-on-purpose/pm-skills](https://github.com/product-on-purpose/pm-skills)
- **License:** Apache-2.0
- **Homepage:** https://product-on-purpose.github.io/pm-skills/

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-product-on-purpose-pm-skills-foundation-persona
- Seller: https://agentstack.voostack.com/s/product-on-purpose
- Browse the marketplace: https://agentstack.voostack.com/browse

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