# Attribution Mapper

> Build a multi-touch attribution model from raw event data — touch journeys, model comparison (first / last / linear / position / time-decay), and channel-level ROI. Use when the user says "fix our attribution", "build an attribution model", "which channels drive signups", or "why does GA say one thing and Facebook another".

- **Type:** Skill
- **Install:** `agentstack add skill-rfstudioco-agentic-growth-team-attribution-mapper`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [rfstudioco](https://agentstack.voostack.com/s/rfstudioco)
- **Installs:** 0
- **Category:** [Productivity](https://agentstack.voostack.com/c/productivity)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [rfstudioco](https://github.com/rfstudioco)
- **Source:** https://github.com/rfstudioco/agentic_growth_team/tree/main/agents/data-ops/attribution-mapper
- **Website:** https://rfstudio.co

## Install

```sh
agentstack add skill-rfstudioco-agentic-growth-team-attribution-mapper
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Attribution Mapper (Data Ops)

Builds a transparent, explainable attribution model from raw events. Optimized for "good enough to make decisions" over "perfect but nobody understands".

## Triggers

- "fix our attribution"
- "build a multi-touch attribution model"
- "which channels actually drive signups / revenue"
- "why does GA say X and Meta Ads Manager say Y"
- "how do I credit channels for conversions"

## Inputs required

1. **Touch events** — timestamps, user/session ID, channel, campaign, source, medium
2. **Conversion events** — signup, activation, paid conversion (map to Aha-Moment Mapper + Revenue)
3. **Attribution window** — how far back to look (default: 30 days for signup, 90 for paid)
4. **Cross-device identity** — do we have logged-in resolution? If no, flag the gap
5. **Current vendor tools** — GA4, Segment, Amplitude, Mixpanel (just for reconciliation)

## Process

### Step 1 — Audit event data

Check:

- % of conversions with ≥ 1 known touch (if  "Build us an attribution model. I have events.csv with 6 months of touches and conversions.csv with our signups and paid conversions. GA4 says Google Ads drove 70% of signups; Meta Ads Manager also claims 60%. Something's double-counting."

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [rfstudioco](https://github.com/rfstudioco)
- **Source:** [rfstudioco/agentic_growth_team](https://github.com/rfstudioco/agentic_growth_team)
- **License:** MIT
- **Homepage:** https://rfstudio.co

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-rfstudioco-agentic-growth-team-attribution-mapper
- Seller: https://agentstack.voostack.com/s/rfstudioco
- Browse the marketplace: https://agentstack.voostack.com/browse

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Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.