# Paid Ads Generator

> Generate paid ad variants (hook/body/CTA) for Meta, LinkedIn, Google, and X with an angle ladder and platform-aware formatting. Use when the user says "write ad copy", "generate ads for <platform>", "we need ad variants", "angle test", or is launching / refreshing a paid campaign.

- **Type:** Skill
- **Install:** `agentstack add skill-rfstudioco-agentic-growth-team-paid-ads-generator`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [rfstudioco](https://agentstack.voostack.com/s/rfstudioco)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [rfstudioco](https://github.com/rfstudioco)
- **Source:** https://github.com/rfstudioco/agentic_growth_team/tree/main/agents/acquisition/paid-ads-generator
- **Website:** https://rfstudio.co

## Install

```sh
agentstack add skill-rfstudioco-agentic-growth-team-paid-ads-generator
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Paid Ads Generator (Acquisition Squad)

Produces ad creative at the variant level — multiple angles × platforms × audiences — in one run, with an angle ladder so you can test hypotheses instead of random copy.

## Triggers

- "write ad copy for "
- "generate Meta / LinkedIn / Google ads"
- "angle test for "
- "we need 20 ad variants"
- "refresh our creative"

## Inputs required

Ask for each (or infer from context):

1. **Product / offer** — what is being promoted, in one sentence
2. **ICP segment** — from ICP Researcher (role, firmographics, pain)
3. **Platforms** — Meta, LinkedIn, Google Search, Google Display, X, TikTok
4. **Unclaimed angles** — from Competitive Scout (optional but high-leverage)
5. **Funnel stage** — cold / warm / retargeting
6. **Brand voice** — tone sample or link to brand-review guidelines
7. **Claims to avoid** — legal/compliance no-go list
8. **Desired count** — default 20 variants (5 angles × 4 platforms)

## Process

### Step 1 — Build the angle ladder (5 angles)

Every campaign gets 5 angles laddered from direct to lateral:

| Angle | Hook template |
|---|---|
| Pain-amplification | "If you're still , you're losing ." |
| Benefit-forward | "Here's how to  without ." |
| Proof / social | " teams at  use this for ." |
| Contrarian | "Everyone says . It's wrong. Here's what works." |
| Story / curiosity | "I spent  on . Here's what I learned." |

Pick angles that best match the ICP's current belief state (from ICP Researcher).

### Step 2 — Generate per-platform variants

For each angle × platform, produce:

- **Hook / first line** — platform-specific character limit
- **Body** — benefit or story
- **CTA** — platform-native button text
- **Visual brief** — one sentence describing the static/video that should accompany

Platform constraints to respect:

- **Meta:** 40-char headline, 125-char primary text for most placements
- **LinkedIn:** 150-char intro, 600-char body sweet spot; B2B tone
- **Google Search:** 30-char headline × 3, 90-char description × 2
- **Google Display:** 5 headlines (30 char), 5 descriptions (90 char), 1 long headline (90 char)
- **X:** 280 chars including link
- **TikTok:** 100 chars, hook in first 3 seconds

### Step 3 — Score each variant

Score on:

- **Hook strength** (does it stop the scroll in .md` + optionally `paid-ads.xlsx` for bulk upload templates.

## Handoff

- Variants with message-match issues → Landing Page Optimizer to fix the page
- Test plan → A/B Test Designer to formalize sample size + stop rule
- Performance results → Performance Reporter

## Example call

> "Generate 20 ad variants for our ICP (mid-market RevOps leaders at 200–2000-person SaaS) for a webinar on closing the pipeline coverage gap. Platforms: Meta + LinkedIn. Use the 'everyone says more leads, it's coverage quality' angle from the competitive scout."

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [rfstudioco](https://github.com/rfstudioco)
- **Source:** [rfstudioco/agentic_growth_team](https://github.com/rfstudioco/agentic_growth_team)
- **License:** MIT
- **Homepage:** https://rfstudio.co

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-rfstudioco-agentic-growth-team-paid-ads-generator
- Seller: https://agentstack.voostack.com/s/rfstudioco
- Browse the marketplace: https://agentstack.voostack.com/browse

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Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.