# Pricing Page Optimizer

> Audit a pricing page for plan structure, anchoring, feature matrix, and CTA clarity; produce a rewritten version with rationale. Use when the user says "audit our pricing page", "rewrite pricing", "are we priced right", or is repricing/repackaging.

- **Type:** Skill
- **Install:** `agentstack add skill-rfstudioco-agentic-growth-team-pricing-page-optimizer`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [rfstudioco](https://agentstack.voostack.com/s/rfstudioco)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [rfstudioco](https://github.com/rfstudioco)
- **Source:** https://github.com/rfstudioco/agentic_growth_team/tree/main/agents/revenue/pricing-page-optimizer
- **Website:** https://rfstudio.co

## Install

```sh
agentstack add skill-rfstudioco-agentic-growth-team-pricing-page-optimizer
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Pricing Page Optimizer (Revenue Squad)

Audits pricing with a pricing-psychology + conversion lens, then rewrites the page.

## Triggers

- "audit our pricing page"
- "rewrite pricing"
- "are we priced right"
- "help with repackaging"
- "why do people bounce from pricing"

## Inputs required

1. **Pricing page URL** or screenshot
2. **Current plan / price structure** — names, prices, what's included
3. **Competitor pricing** — 2–5 competitors' public pricing pages
4. **Customer mix** — % on each plan, avg ARPU
5. **Who lands here** — segment + funnel stage
6. **Conversion rate** — pricing page → trial / purchase

## Process

### Step 1 — Audit plan structure

Check for:

- **Plan count** — 3 is the sweet spot; 4 only if you have a distinct enterprise tier
- **Decoy effect** — is the middle plan clearly the best value?
- **Anchoring** — is the highest plan visible enough to anchor high?
- **Usage-based vs. seat-based** — does the structure match how customers actually grow?
- **Annual discount** — is it compelling (≥ 15%)? Is the default toggle annual or monthly?

### Step 2 — Audit naming

Plans named by:

- **Persona** (Solo / Team / Business) — usually best for self-serve
- **Scale** (Starter / Pro / Enterprise) — classic
- **Use case** (Build / Ship / Scale) — aspirational

Avoid cute names that require explanation. "Hobbyist / Pro / Enterprise" beats "Acorn / Oak / Forest" every time.

### Step 3 — Audit the feature matrix

- Matrix must be scannable in 10 seconds
- Most important differentiator at the top
- Checkmark-only rows with no numbers make plans feel identical — add quantified differences (5 projects vs. unlimited)
- Unlimited should be at the top tier only

### Step 4 — Audit hero + CTA

- Hero answers "who is each plan for" in one line per plan
- Each plan has ONE CTA — not "Start trial" AND "Contact sales"
- Free tier / trial CTA is dominant
- No pricing below the fold

### Step 5 — Audit objection handling

- FAQ below the table covering: refunds, annual switching, team billing, security/compliance, trial terms
- Social proof section (logos + 1 quote per plan tier where possible)
- Money-back / trial guarantee

### Step 6 — Rewrite

Produce a rewritten pricing page with:

- Rewritten hero line per plan
- Cleaned feature matrix (flag rows to cut, rows to add)
- Rewritten CTAs
- Suggested FAQ items
- Before → after for each change with rationale

### Step 7 — Test plan

Recommend 1–2 A/B tests (plan name swap, annual-default toggle, CTA copy). Hand to A/B Test Designer.

## Output artifact

`pricing-audit.md` with score card + rewrites + test plan.

## Handoff

- Rewrites → eng / design
- Test plan → A/B Test Designer
- Plan-mix shift implications → Revenue Dashboard Builder

## Example call

> "Audit acme.com/pricing. We have Free / Pro ($20) / Business ($80) / Enterprise (call us). 80% of paid users are on Pro. Competitors: linear.app, asana.com. Page CVR is 4% pricing → trial."

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [rfstudioco](https://github.com/rfstudioco)
- **Source:** [rfstudioco/agentic_growth_team](https://github.com/rfstudioco/agentic_growth_team)
- **License:** MIT
- **Homepage:** https://rfstudio.co

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-rfstudioco-agentic-growth-team-pricing-page-optimizer
- Seller: https://agentstack.voostack.com/s/rfstudioco
- Browse the marketplace: https://agentstack.voostack.com/browse

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Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.