# Prospect Research

> Analyze a prospect's website and product to understand what they sell, who they sell to, and what buying triggers exist. First step of the outreach pipeline.

- **Type:** Skill
- **Install:** `agentstack add skill-riccardovandra-forge-gtm-prospect-research`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [riccardovandra](https://agentstack.voostack.com/s/riccardovandra)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [riccardovandra](https://github.com/riccardovandra)
- **Source:** https://github.com/riccardovandra/forge-gtm/tree/main/.claude/skills/prospect-research

## Install

```sh
agentstack add skill-riccardovandra-forge-gtm-prospect-research
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Prospect Research

Analyze a prospect's product and market position to inform outreach strategy.

## When to Activate

- User provides a company website URL for research
- Starting a new outreach campaign for a client
- Part of the `/outreach` pipeline (Step 1)

## Process

### Step 1: Website Analysis

Visit the prospect's website and extract:
- What problem do they solve?
- What is their solution?
- Who is their ideal customer?
- What are their key value propositions?

### Step 2: Buyer Profile

Identify:
- Decision maker titles (who buys this?)
- Company types that need this
- Buying situations (when do they buy?)

### Step 3: Buying Triggers

Find 3-5 observable signals that indicate a company needs this product NOW:
- Job postings (hiring for roles the product replaces/supports)
- Funding rounds (budget available for new tools)
- Leadership changes (new leader reviewing tech stack)
- Regulatory changes (compliance deadlines)
- Growth signals (team expansion, new markets)

### Step 4: Existential Data Point (EDP)

Identify the ONE data point that proves a prospect needs this product right now. This is the strongest buying signal.

Examples:
- For a CRM: "Job posting for Salesforce admin" (means CRM is complex enough to need dedicated admin)
- For recruiting tool: "10+ open roles on careers page" (actively struggling with hiring volume)
- For security tool: "SOC 2 certification mentioned on website" (compliance-driven buying)

### Step 5: Output

See [PRODUCT-PROFILE.md](modules/PRODUCT-PROFILE.md) for the output template.

Save to: `workspace/outreach/{date} - {client}/product-profile.md`

## Related Skills

- **buyer-tiering** - Next step: segment prospects by urgency
- **campaign-strategy** - Final step: write email sequences

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [riccardovandra](https://github.com/riccardovandra)
- **Source:** [riccardovandra/forge-gtm](https://github.com/riccardovandra/forge-gtm)
- **License:** MIT

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-riccardovandra-forge-gtm-prospect-research
- Seller: https://agentstack.voostack.com/s/riccardovandra
- Browse the marketplace: https://agentstack.voostack.com/browse

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