# Analyze Brand Strategy > Analyze and position brands, products, services, or companies through evidence readiness, customer demand, category framing, five-part competition mapping, provable differentiation, positioning options, and activation. Use for 品牌分析, 品牌定位, 差异化, 再定位, 品牌策略, 品牌年轻化, 品牌出海, IP出海, 渠道品牌, 竞争战略, value proposition, positioning, or brand-growth decisions. - **Type:** Skill - **Install:** `agentstack add skill-shenyuannext-wepr-growth-skills-analyze-brand-strategy` - **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior - **Seller:** [ShenyuanNext](https://agentstack.voostack.com/s/shenyuannext) - **Installs:** 0 - **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills) - **Latest version:** 0.1.0 - **License:** MIT - **Upstream author:** [ShenyuanNext](https://github.com/ShenyuanNext) - **Source:** https://github.com/ShenyuanNext/wepr-growth-skills/tree/main/skills/analyze-brand-strategy ## Install ```sh agentstack add skill-shenyuannext-wepr-growth-skills-analyze-brand-strategy ``` Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent. ## About # Analyze Brand Strategy Diagnose why a brand is chosen, trusted, remembered, and repeated. Treat famous cases as hypotheses to verify, not templates to copy. ## Workflow 1. Define the decision: reposition, enter a category, reach a new generation, expand abroad, repair trust, or allocate investment. 2. Standardize the subject, objective, offer, market, target-user hypothesis, inputs, known alternatives, constraints, and unknowns. Do not start external positioning research until the minimum readiness gate is met. 3. Build an evidence ledger from customer language, product facts, behavior, channel data, research, public filings, credible media, and current market observation. Separate fact, company statement, customer evidence, observation, inference, hypothesis, and recommendation. 4. Establish the customer job, trigger, current solution, cost of inaction, decision criteria, willingness signal, market, price range, geography, language, and time horizon. 5. Map five competition roles: direct competitors, indirect alternatives, current workaround, inaction, and mental benchmark. Study the position and proof each one occupies, not only its feature list. 6. Diagnose customer value, category frame, distinctive assets, product and price architecture, distribution, experience, culture, reputation, and organizational capability. 7. Test candidate advantages across customer relevance, competitive scarcity, evidence strength, defensibility, strategic fit, and expression focus. Reject an advantage that is unimportant, common, unprovable, or detached from a choice situation. 8. Answer the positioning six questions: current position, desired position, old belief or alternative to replace, resources to enter and defend, ability to stay consistent, and alignment of expression with delivery. 9. Develop two or three materially different options. Compare target user, choice situation, category, mechanism, main alternative, proof, trade-off, execution cost, and falsification condition. 10. Recommend one direction only when demand, competition, and capability evidence support it. Otherwise label the result validate-first or insufficient-evidence and provide a proof plan. 11. Translate the chosen position into a plain-language mental snapshot plus product, content, price, channel, sales, experience, measurement, and a 30/60/90-day validation plan. 12. Mark assumptions, outdated facts, conflicting evidence, market-fit limits, and decisions that require customer research or current-source verification. ## Route by need - Read [references/diagnostic-framework.md](references/diagnostic-framework.md) for a full brand audit. - Read [references/evidence-positioning.md](references/evidence-positioning.md) for positioning readiness, competition roles, differentiation gates, option comparison, and recommendation states. - Read [references/case-analysis.md](references/case-analysis.md) when studying well-known brands, youth strategy, channel brands, or international IP models. ## Deliverables Return the relevant subset of: readiness status, research boundary, evidence ledger, one-page mental snapshot, customer task and trigger map, five-role competition set, category and current-position diagnosis, D6 advantage test, two or three positioning options, one recommended direction or downgrade state, strategic sacrifices, activation system, falsification conditions, risks, experiments, and 30/60/90-day roadmap. ## Guardrails Do not retrofit a case to support a preferred conclusion. Do not turn an unoccupied expression into a market opportunity without demand evidence. “Not found” is not “does not exist.” Verify current revenue, market share, customer counts, prices, product availability, corporate claims, and campaign outcomes. Do not describe publicity as customer value or short-term attention as brand equity. Never use “first,” “only,” “leading,” or guaranteed outcomes without independent, market-matched evidence and compliance review. ## Source & license This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code. - **Author:** [ShenyuanNext](https://github.com/ShenyuanNext) - **Source:** [ShenyuanNext/wepr-growth-skills](https://github.com/ShenyuanNext/wepr-growth-skills) - **License:** MIT Install and usage instructions live in the source repository linked above. ## Pricing - **Free** — Free ## Security capabilities Automated source analysis of v0.1.0 — what this tool can access: - **Network access:** no - **Filesystem access:** no - **Shell / process execution:** no - **Environment & secrets:** no - **Dynamic code execution:** no *"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.* ## Versions - **0.1.0** — security scan: passed — Imported from the upstream source. ## Links - Listing page: https://agentstack.voostack.com/l/skill-shenyuannext-wepr-growth-skills-analyze-brand-strategy - Seller: https://agentstack.voostack.com/s/shenyuannext - Browse the marketplace: https://agentstack.voostack.com/browse --- Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.