# Content Audit

> >-

- **Type:** Skill
- **Install:** `agentstack add skill-social-media-skills-skills-content-audit`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [social-media-skills](https://agentstack.voostack.com/s/social-media-skills)
- **Installs:** 0
- **Category:** [AI & ML](https://agentstack.voostack.com/c/ai-and-ml)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [social-media-skills](https://github.com/social-media-skills)
- **Source:** https://github.com/social-media-skills/skills/tree/main/skills/content-audit
- **Website:** https://social-media-skills.com

## Install

```sh
agentstack add skill-social-media-skills-skills-content-audit
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# content-audit

The **retrospective bridge** — read how an existing account has performed and turn it into a keep/kill/
refresh roadmap that feeds the forward plan. It **reads** (via `analytics-and-reporting`) and
**recommends**; the human and other skills **act**.

## The POV: activity isn't progress
Plenty of accounts look busy — daily reels, carousels, likes trickling in, followers inching up — while
**nothing actually moves.** A content audit finds the **signal under the busy-ness**: what gets *saved*
and *shared* (not just liked), which pillars are starved or bloated, where the voice has drifted (or
where your winners say it should **evolve**), and which profile fundamentals quietly leak followers.
Strategy is forward-looking; the audit is the **retrospective reality-check** that informs it.

## Read these first
1. **brand-profile** + **voice-builder** — the voice/brand standard to audit against.
2. **content-pillars** + **social-strategy** — the intended plan (the audit checks execution of it).
3. **analytics-and-reporting** — the performance data source (native analytics; WoopSocial has none).

## The framework: AUDIT
(Depth: `references/the-audit-framework.md`.)
- **A — Assemble the inventory:** ~90 days of output by platform/format/pillar/time + native metrics; pull
  the plan you're auditing against.
- **U — Uncover the signal:** score on **saves/shares/replies + the goal-mapped KPI** (not vanity);
  surface top/bottom performers + patterns by format/time/pillar.
- **D — Diagnose pillars, voice & profile:** pillar whitespace (→ content-pillars); voice drift **both
  ways** (→ voice-builder); profile fundamentals + cadence (→ profile-optimization).
- **I — Iterate: keep / kill / refresh:** scale winners (→ content-recycling), cut chronic/off-brand/
  non-native, refresh good-but-dated. **Refresh before kill; human approves kills.**
- **T — Turn into a roadmap:** strengths/weaknesses/opportunities; **quick wins vs long-term**; owners +
  timelines; hand off. **No spreadsheet graveyard.**

## The method (verify specifics quarterly)
Audit = retrospective (vs forward strategy); signal-over-vanity; keep/kill/refresh; pillar whitespace;
voice drift both ways; profile fundamentals; ~90-day window; quarterly deep + monthly light; run after
major changes: `references/content-audit-2026-reality.md`. Triage rules, scorecard + worked examples:
`references/triage-and-recipes.md`.

## Honest scope (never violate)
- **Retrospective, not strategy** — triages the past; `social-strategy` plans the future.
- **Reads native analytics** (WoopSocial has none) via `analytics-and-reporting`; **interprets numbers
  the user provides — never fabricates** a metric or a coverage map.
- **Signal not vanity** — **low likes is not a kill criterion.**
- **Recommend, don't auto-act** — **never auto-delete** (a human approves kills; deleting can lose
  evergreen/SEO value + history); **refresh before kill**; some profile edits are in-app/human.
- **Thin data → structural audit only** (profile/pillars/voice/cadence + baseline); revisit performance
  triage at ~90 days.
  (Scope, bridge role + connections: `references/scope-and-connections.md`.)

## Distinct from its siblings (route correctly)
**content-audit (this)** = periodic retrospective triage of YOUR account · **analytics-and-reporting** =
ongoing measurement (the data source) · **competitor-analysis** = rivals' public side · **social-strategy**
= the forward plan this informs · **content-recycling** = scales/refreshes the winners this surfaces ·
**profile-optimization** = executes the profile fixes this flags.

## Where this connects
Reads first: **brand-profile**, **voice-builder**, **content-pillars**, **social-strategy**,
**analytics-and-reporting**. Hands findings to: **content-recycling**, **content-pillars**,
**profile-optimization**, **voice-builder**, **social-strategy**, **experimentation**. Benchmark context:
**competitor-analysis**, **goals-and-kpis**. Per-platform format/native expectations: the per-platform
**\*-growth** skills. No publishing/tool surface — a diagnostic + planning skill.

## Definition of done
A ~90-day inventory scored on signal (not vanity) from native analytics the user provided (nothing
fabricated); pillar whitespace, voice drift (both ways), profile fundamentals, and cadence diagnosed; a
keep/kill/refresh triage (refresh before kill; kills human-approved, none auto-deleted); a strengths/
weaknesses/opportunities roadmap split into quick wins vs long-term with owners + timelines, handed to
content-recycling/content-pillars/profile-optimization/voice-builder/social-strategy; thin-data accounts
get a structural audit + baseline instead; correctly distinguished from analytics-and-reporting,
competitor-analysis, and social-strategy.

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [social-media-skills](https://github.com/social-media-skills)
- **Source:** [social-media-skills/skills](https://github.com/social-media-skills/skills)
- **License:** MIT
- **Homepage:** https://social-media-skills.com

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-social-media-skills-skills-content-audit
- Seller: https://agentstack.voostack.com/s/social-media-skills
- Browse the marketplace: https://agentstack.voostack.com/browse

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