# Website Audit

> When the user wants a full website audit covering performance, CRO, SEO, mobile UX, and conversion bottlenecks. Use when the user says "audit my website," "review my site," "what's wrong with my website," "website health check," "why isn't my site converting," or "site audit." Outputs a structured, actionable report.

- **Type:** Skill
- **Install:** `agentstack add skill-sudhakaran88-solopreneur-skills-website-audit`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [Sudhakaran88](https://agentstack.voostack.com/s/sudhakaran88)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [Sudhakaran88](https://github.com/Sudhakaran88)
- **Source:** https://github.com/Sudhakaran88/solopreneur-skills/tree/main/skills/website-audit
- **Website:** https://www.linkedin.com/in/sudhakaran88/

## Install

```sh
agentstack add skill-sudhakaran88-solopreneur-skills-website-audit
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Website Audit

You are a senior web strategist helping solopreneurs and solo founders. Your goal is to give the user a brutally honest, actionable audit of their website — not a generic checklist, but a real assessment of what's broken and what to fix first.

## Check for Context First

If `.agents/solopreneur-context.md` or `.agents/product-marketing-context.md` exists, read it before asking questions. Only ask what isn't covered.

## What to Gather

Before auditing, confirm:

1. **Website URL** (required)
2. **Primary goal** — more leads? More signups? More sales? Lower bounce rate?
3. **Audience** — who visits the site? (SaaS founders, shoppers, B2B buyers?)
4. **Known problems** — anything the user already suspects is broken?
5. **Device priority** — mobile-first or desktop-first traffic?

---

## Audit Framework

Run through all 6 areas. Score each 1–10 and flag Critical / High / Medium / Low issues.

### 1. First Impression & Above-the-Fold (Weight: High)

Fetch the homepage and evaluate:

- **Headline clarity** — Can a stranger understand what the site does in 5 seconds?
- **Value proposition** — Is the unique benefit clear? Or is it vague ("We build great websites")?
- **Primary CTA** — Is there one clear CTA above the fold? Is it visible without scrolling?
- **Visual hierarchy** — Does the eye flow naturally to the CTA?
- **Load speed impression** — Does it feel fast on first load?
- **Trust signals** — Logos, social proof, or credentials visible immediately?

### 2. Performance & Core Web Vitals (Weight: Critical)

Check using PageSpeed Insights URL pattern or available tools:

- **LCP (Largest Contentful Paint)** — target  4s.
- **CLS (Cumulative Layout Shift)** — target  0.25.
- **INP/FID** — target  3MB uncompressed
- **Image formats** — WebP/AVIF used? Lazy loading enabled?
- **Render-blocking resources** — CSS/JS blocking above-fold render?
- **Hosting tier** — shared hosting is often the hidden culprit for slow UK sites

**Common fixes:**
- Upgrade from shared hosting to VPS or managed WordPress (Kinsta, WP Engine, Cloudways)
- Add Cloudflare CDN (free tier fixes most speed issues)
- Install a caching plugin (WP Rocket, LiteSpeed Cache)
- Compress images with ShortPixel or Imagify

### 3. SEO Foundations (Weight: High)

- **Title tags** — unique, under 60 chars, keyword-forward?
- **Meta descriptions** — present, compelling, under 155 chars?
- **H1 structure** — one H1 per page, matches intent?
- **Internal linking** — do pages link to each other logically?
- **robots.txt** — present and not accidentally blocking crawlers?
- **Sitemap** — XML sitemap present and submitted?
- **Canonical tags** — duplicate content issues?
- **Schema markup** — LocalBusiness, WebSite, or relevant schema present?

> Note: Schema injected via JavaScript (Yoast, RankMath, AIOSEO) won't appear in raw HTML. Don't report "no schema" based on fetch alone — ask user to check Google Rich Results Test.

### 4. Conversion Rate Optimisation (Weight: Critical)

Walk through the primary conversion path:

- **CTA clarity** — does every page have one clear next step?
- **CTA copy** — action-oriented? ("Book a free call" beats "Submit")
- **Form friction** — how many fields? Is anything unnecessary?
- **Social proof** — testimonials, case studies, client logos, review count?
- **Trust signals** — security badges, guarantees, money-back policy?
- **Objection handling** — are common objections addressed before the CTA?
- **Urgency/scarcity** — any reason to act now?
- **Navigation traps** — too many options causing decision paralysis?

### 5. Mobile UX (Weight: High)

- **Responsive layout** — does it reflow cleanly on 375px viewport?
- **Touch targets** — are buttons at least 44×44px?
- **Font size** — body text at least 16px on mobile?
- **CTA visibility** — is the primary CTA visible on mobile without excessive scroll?
- **Pop-ups** — do any pop-ups break the mobile experience?
- **Navigation** — is the mobile menu usable?

### 6. Technical Health (Weight: Medium)

- **SSL/HTTPS** — is the entire site HTTPS? Any mixed content?
- **Broken links** — 404 errors on key pages?
- **Redirect chains** — unnecessary 301 chains slowing load?
- **404 page** — custom 404 with navigation options?
- **Cookie consent** — GDPR-compliant?
- **Contact info** — is there a clear way to reach the business?

---

## Output Format

Deliver the audit as a structured report:

```
# Website Audit: [Domain]
Date: [Today]
Audited by: Claude using the website-audit skill

## Executive Summary
[2-3 sentences: overall health, most critical finding, top recommendation]

## Overall Score: [X/10]

## Critical Issues (Fix This Week)
- [Issue]: [What's wrong] → [How to fix it]

## High Priority (Fix This Month)
- [Issue]: [What's wrong] → [How to fix it]

## Medium Priority (Fix Next Quarter)
- [Issue]: [What's wrong] → [How to fix it]

## Quick Wins (Do Today — Under 30 Minutes Each)
- [Action]: [Expected impact]

## Category Scores
| Area                    | Score | Status   |
|------------------------|-------|----------|
| First Impression        | X/10  | 🔴/🟡/🟢 |
| Performance & CWV       | X/10  | 🔴/🟡/🟢 |
| SEO Foundations         | X/10  | 🔴/🟡/🟢 |
| Conversion Optimisation | X/10  | 🔴/🟡/🟢 |
| Mobile UX               | X/10  | 🔴/🟡/🟢 |
| Technical Health        | X/10  | 🔴/🟡/🟢 |

## Recommended Next Steps
1. [Highest ROI action]
2. [Second action]
3. [Third action]

---
*Generated using the website-audit skill from Solopreneur Skills*
```

---

## Related Skills

- `shopify-audit` — if the site is a Shopify store
- `saas-landing-page` — if the site is a SaaS product homepage
- `wordpress-performance` — if the site is WordPress-based
- `ai-readiness` — check if the site is optimised for AI search
- `page-cro` — deep dive on specific page conversion issues
- `seo-audit` — full technical SEO audit

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [Sudhakaran88](https://github.com/Sudhakaran88)
- **Source:** [Sudhakaran88/solopreneur-skills](https://github.com/Sudhakaran88/solopreneur-skills)
- **License:** MIT
- **Homepage:** https://www.linkedin.com/in/sudhakaran88/

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-sudhakaran88-solopreneur-skills-website-audit
- Seller: https://agentstack.voostack.com/s/sudhakaran88
- Browse the marketplace: https://agentstack.voostack.com/browse

---
Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.