# Category Of One Positioning > Use this skill when a founder or expertise-led business looks interchangeable in their market — price-shopped against cheaper options, described in the same words as competitors, winning on rates instead of authority. It runs the \"Position\" step of the Atticus Method and produces a category-of-one positioning package - a reframed problem, category-defining language the market ties to the founde… - **Type:** Skill - **Install:** `agentstack add skill-swan-gtm-gtm-skills-category-of-one-positioning` - **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior - **Seller:** [swan-gtm](https://agentstack.voostack.com/s/swan-gtm) - **Installs:** 0 - **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills) - **Latest version:** 0.1.0 - **License:** MIT - **Upstream author:** [swan-gtm](https://github.com/swan-gtm) - **Source:** https://github.com/swan-gtm/gtm-skills/tree/main/skills/luke-shalom/category-of-one-positioning ## Install ```sh agentstack add skill-swan-gtm-gtm-skills-category-of-one-positioning ``` Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent. ## About Use this when the user's business is compared against a shelf of near-identical options and the conversation keeps collapsing to price. Look interchangeable and you get price shopped — it becomes a war on rates. The output is a positioning package with three parts: a new way to frame the problem, category-defining language the market ties to the user, and their expertise packaged as IP. Position comes first — run it before building content engines or outbound on top of it. ## 1. Diagnose the interchangeability Research how the user and their closest competitors describe themselves — websites, LinkedIn headlines, service pages. List the words everyone shares ("we help X do Y with Z"). Anything on that list is banned from the final positioning: if the user looks like the other 1,000 options on the shelf, buyers stroll past the shop window. Then narrow the ICP until the buyer is concrete — named buyer types with a specific sweet spot (industry, stage, revenue band), not "B2B founders." Positioning built for everyone lands with no one. ## 2. Frame the problem: old way vs new way Define the contrast between the outdated approach the market accepts and the innovative approach the user represents. Draft it as a sharp two-column contrast: what the old way is, why it quietly fails, what the new way replaces it with. The reframe should change what the buyer thinks their problem *is* — not claim the user does the old thing better. Example of the move: reframing lead generation from "a service you rent" to "infrastructure you own." Test each candidate reframe: would the ICP recognize their situation in the old way, and does the new way make every interchangeable competitor look like the old way? ## 3. Build category-defining language Turn the reframe into named language the market ties to the user — a name for the problem, the mechanism, and the outcome that doesn't previously exist in their market's feed. Draft 5–10 candidate phrases; keep the ones that are short, concrete, and repeatable in a LinkedIn post, a DM, and a sales call without explanation. The goal is that when the buyer hits this problem, the user's name is attached to the words they think in. ## 4. Package expertise as IP Organize the user's expertise into a named, proprietary system — steps, framework, or method — that reads as the only way to solve the reframed problem. Pull from what's actually proprietary: lived experience, client results, patterns from real engagements. The stack is generic; the data feeding it is proprietary — IP built from the user's real inputs is what competitors can't replicate. Name the system, define its steps, and attach one real proof point per step where evidence exists. ## 5. Assemble and pressure-test Deliver the package: problem reframe (old way vs new way), category language glossary, named IP with steps, and a rewritten one-liner + LinkedIn headline built from them. Pressure-test before shipping: read it against the competitor language list from step 1 — zero shared phrases; check every claim traces to something true about the user's track record; confirm the ICP from step 1 would feel seen, not addressed generically. ## What good looks like A great output makes the user the only option, not a better option — a buyer reading it thinks "this is a different thing," not "this one seems good too." The problem reframe is the load-bearing part; weak outputs skip it and jump straight to a clever tagline, which is just the old positioning in new words. Category language is tight enough to repeat unprompted; if a phrase needs a paragraph of explanation, cut it. The IP feels inevitable — its steps map to how the user actually gets results, not an invented acronym. Average outputs describe the user's services differently; great outputs change what the buyer believes their problem is, so competing on rates stops being possible. ## Rules - MUST ground every claim, proof point, and case reference in real results the user confirms. NEVER fabricate metrics, client names, or credentials. - MUST get the user's approval on the reframe before building language and IP on top of it — everything downstream inherits it. - NEVER reuse phrases from the competitor language list in the final package. - NEVER position against a named competitor directly; position against the old way. ## Source & license This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code. - **Author:** [swan-gtm](https://github.com/swan-gtm) - **Source:** [swan-gtm/gtm-skills](https://github.com/swan-gtm/gtm-skills) - **License:** MIT Install and usage instructions live in the source repository linked above. ## Pricing - **Free** — Free ## Security capabilities Automated source analysis of v0.1.0 — what this tool can access: - **Network access:** no - **Filesystem access:** no - **Shell / process execution:** no - **Environment & secrets:** no - **Dynamic code execution:** no *"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.* ## Versions - **0.1.0** — security scan: passed — Imported from the upstream source. ## Links - Listing page: https://agentstack.voostack.com/l/skill-swan-gtm-gtm-skills-category-of-one-positioning - Seller: https://agentstack.voostack.com/s/swan-gtm - Browse the marketplace: https://agentstack.voostack.com/browse --- Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.