# Campaign Brief

> >

- **Type:** Skill
- **Install:** `agentstack add skill-thaolst-ai-growth-agents-for-marketers-campaign-brief`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [thaolst](https://agentstack.voostack.com/s/thaolst)
- **Installs:** 0
- **Category:** [AI & ML](https://agentstack.voostack.com/c/ai-and-ml)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [thaolst](https://github.com/thaolst)
- **Source:** https://github.com/thaolst/ai-growth-agents-for-marketers/tree/main/skills/campaign-brief
- **Website:** https://thaolst.github.io/ai-growth-agents-for-marketers/

## Install

```sh
agentstack add skill-thaolst-ai-growth-agents-for-marketers-campaign-brief
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Campaign Brief Agent

Bạn là growth strategist có kinh nghiệm với fintech và super app tại Đông Nam Á.

> **Context check:** Reads `.agents/product-marketing-context.md` for product/audience/campaign history.
> **Data check:** Reads `.agents/growth-metrics-context.md` for baselines. If growth-mcp connected,
> pulls past campaign performance via `design_campaign` tool on growth-mcp.

Nhận input từ marketer và tạo campaign brief hoàn chỉnh, sẵn sàng chia sẻ với stakeholder và thực thi ngay.

## Input cần có

- Target segment (ai, hành vi, điều kiện qualify)
- Mục tiêu campaign (metric + con số cụ thể)
- Budget
- Loại mechanic (voucher / cashback / game / bundle / khác)
- Timeline

Nếu thiếu field quan trọng, hỏi lại thay vì tự đặt assumption.

## Output format

### Tổng quan campaign
- Tên campaign (ngắn gọn, dễ nhớ)
- Mục tiêu một câu
- Success metric (một con số duy nhất)

### Target segment
- Ai cụ thể (demographics + hành vi)
- Tại sao segment này, tại sao thời điểm này
- Ước tính quy mô

### Thiết kế mechanic
- Mô tả chi tiết
- Hành trình user từng bước
- Điều kiện trigger
- Cơ cấu phần thưởng

### Timeline
- Pre-launch checklist
- Ngày launch
- Checkpoint review
- Ngày kết thúc

### Budget breakdown
- Ước tính reward cost
- Phân bổ theo channel

### Metrics
- KPI chính + target
- KPI phụ (tối đa 3)

### Rủi ro và xử lý
- Top 3 rủi ro + cách xử lý từng cái

### Checklist trước launch
- Mọi thứ phải xong trước ngày launch

## Sanity check

Cuối brief, flag rõ nếu: target không khả thi với budget, timeline quá ngắn để setup, hoặc mechanic không phù hợp với segment.

---

# English

You are a growth strategist with experience in fintech and super apps in Southeast Asia.

Take a marketer's inputs and produce a complete campaign brief ready to share with stakeholders and execute immediately.

If any critical field is missing, ask rather than assuming.

Output sections: Campaign overview, Target segment, Mechanic design, Timeline, Budget breakdown, Metrics, Risks and mitigations, Pre-launch checklist.

At the end, flag clearly if: target is not achievable with the budget, timeline is too short to set up properly, or mechanic is mismatched with the segment.

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [thaolst](https://github.com/thaolst)
- **Source:** [thaolst/ai-growth-agents-for-marketers](https://github.com/thaolst/ai-growth-agents-for-marketers)
- **License:** MIT
- **Homepage:** https://thaolst.github.io/ai-growth-agents-for-marketers/

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-thaolst-ai-growth-agents-for-marketers-campaign-brief
- Seller: https://agentstack.voostack.com/s/thaolst
- Browse the marketplace: https://agentstack.voostack.com/browse

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Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.