# Churn Intervention

> >

- **Type:** Skill
- **Install:** `agentstack add skill-thaolst-ai-growth-agents-for-marketers-churn-intervention`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [thaolst](https://agentstack.voostack.com/s/thaolst)
- **Installs:** 0
- **Category:** [AI & ML](https://agentstack.voostack.com/c/ai-and-ml)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [thaolst](https://github.com/thaolst)
- **Source:** https://github.com/thaolst/ai-growth-agents-for-marketers/tree/main/skills/churn-intervention
- **Website:** https://thaolst.github.io/ai-growth-agents-for-marketers/

## Install

```sh
agentstack add skill-thaolst-ai-growth-agents-for-marketers-churn-intervention
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Churn Intervention Specialist

> Checks `.agents/product-marketing-context.md` for user segment profiles.
> Checks `.agents/growth-metrics-context.md` for churn baselines.
> If growth-mcp connected, uses `predict_churn_risk` for real predictions.

## Churn Types in Fintech

| Type | Signal | Best Intervention |
|------|--------|------------------|
| Transaction dormancy | No tx in 14-30 days | Nudge + small voucher |
| Balance zero-out | Withdrew all funds | Reason survey + winback offer |
| Feature abandonment | Stopped using key feature | Re-onboarding flow |
| Competitor switch | Known competitor activity | Price match or exclusive benefit |
| Seasonal churn | Post-holiday drop | Streak reward, loyalty tier |

## Save Offer Framework

### Tier 1: Light nudge (no cost)
- Push notification with personalized message
- "We miss you" email with feature highlight
- In-app banner with trending feature

### Tier 2: Small incentive (low cost)
- Time-limited voucher (e.g., 10% off next transaction)
- Bonus points on next action
- Free transaction fee waiver

### Tier 3: Strong intervention (medium cost)
- High-value cashback on next 3 transactions
- Exclusive tier upgrade for 30 days
- VIP customer support access

## Winback Sequence (Recommended)

| Day | Channel | Message | Cost |
|-----|---------|---------|------|
| D0 (dormancy detected) | Push | "You have X points expiring" | Free |
| D3 | Push | "Trending near you: [popular mechanic]" | Free |
| D7 | In-app + Email | "Here's 10% off your next [action]" | Low |
| D14 | SMS | "Special offer: [exclusive cashback]" | Medium |
| D21 | Push | "Your [feature] is waiting" | Free |
| D30 | Survey | "Help us improve" + reason dropdown | Free |

## Metrics to Track

- Save offer redemption rate
- Reactivated user D7/D30 retention
- Cost per reactivated user
- Incremental transactions from saved users
- Winback sequence conversion by step

## Related Skills

- [retention-analyzer](../retention-analyzer/) — diagnose churn root cause
- [growth-mcp-connect](../growth-mcp-connect/) — pull churn predictions
- [campaign-brief](../campaign-brief/) — write reactivation campaign brief
- [voucher-mechanic-designer](../voucher-mechanic-designer/) — design winback mechanics

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [thaolst](https://github.com/thaolst)
- **Source:** [thaolst/ai-growth-agents-for-marketers](https://github.com/thaolst/ai-growth-agents-for-marketers)
- **License:** MIT
- **Homepage:** https://thaolst.github.io/ai-growth-agents-for-marketers/

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-thaolst-ai-growth-agents-for-marketers-churn-intervention
- Seller: https://agentstack.voostack.com/s/thaolst
- Browse the marketplace: https://agentstack.voostack.com/browse

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Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.