# Market Research

> Deep web research skill using Firecrawl MCP. Use when estimating market size (TAM/SAM/SOM), analyzing trends, or scraping competitors. For competitor teardowns, see competitor-analysis.

- **Type:** Skill
- **Install:** `agentstack add skill-tuliosousapro-saas-blueprint-market-research`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [tuliosousapro](https://agentstack.voostack.com/s/tuliosousapro)
- **Installs:** 0
- **Category:** [Web & Browser](https://agentstack.voostack.com/c/web-and-browser)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [tuliosousapro](https://github.com/tuliosousapro)
- **Source:** https://github.com/tuliosousapro/SaaS-blueprint/tree/main/skills/market-research
- **Website:** https://tuliosousapro.github.io/SaaS-blueprint/

## Install

```sh
agentstack add skill-tuliosousapro-saas-blueprint-market-research
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Market Research Skill

## When to Use
- During **Phase 0 (Idea)** → Market Research, Competitor Analysis, Opportunity Mapping
- During **Phase 1 (Validation)** → Demand Testing
- Any time you need structured intelligence about a market, niche, or competitor

## Tools Required

| Tool | Purpose |
|------|---------|
| `firecrawl_search` | Web search for market data, trends, competitors |
| `firecrawl_scrape` | Extract structured data from specific pages |
| `firecrawl_extract` | Pull pricing, features, positioning from competitor sites |
| `firecrawl_map` | Discover all pages on a competitor's site |

## Instructions

### 1. Define Research Scope
Before starting any research, clarify with the user:
- **Market/Industry**: What space are we researching?
- **Geography**: Global, US, EU, LATAM, specific country?
- **Depth**: Quick scan (30 min) or deep dive (2+ hours)?
- **Focus**: TAM estimation, competitor landscape, trend signals, or all three?

### 2. TAM/SAM/SOM Estimation

Execute these searches in parallel:
```
firecrawl_search: "{industry} market size 2024 2025 report"
firecrawl_search: "{industry} SaaS revenue growth forecast"
firecrawl_search: "{niche} total addressable market"
```

Structure the output as:
| Metric | Value | Source | Confidence |
|--------|-------|--------|------------|
| TAM | $X B | {source} | High/Med/Low |
| SAM | $X M | {source} | High/Med/Low |
| SOM | $X M | {source} | High/Med/Low |

### 3. Competitor Landscape

For each competitor identified:
```
firecrawl_extract:
  urls: ["{competitor_url}"]
  prompt: "Extract: company name, tagline, pricing tiers, key features, target audience, tech stack indicators"
  schema: {
    name: string,
    tagline: string,
    pricing: [{ tier: string, price: string, features: [string] }],
    target_audience: string,
    key_features: [string]
  }
```

Compile into a comparison matrix:
| Feature | Competitor A | Competitor B | Competitor C | **Our Opportunity** |
|---------|-------------|-------------|-------------|-------------------|

### 4. Trend Analysis

Search for:
```
firecrawl_search: "{industry} trends 2025 2026"
firecrawl_search: "{niche} emerging technology"
firecrawl_search: "{industry} pain points users complain"
```

Categorize trends as:
- **Tailwinds** (market forces working in our favor)
- **Headwinds** (forces working against us)
- **Wildcards** (unpredictable but high-impact)

### 5. Output Format

Save all research to the relevant PLAYBOOK.md directory as `RESEARCH.md` with:
1. Executive Summary (3 sentences max)
2. TAM/SAM/SOM table
3. Competitor matrix
4. Trend analysis (tailwinds/headwinds/wildcards)
5. Key insight + recommended action
6. Sources list with URLs

## Quality Gates
- Minimum 3 independent sources for any TAM claim
- Competitor data must be scraped, not assumed
- All monetary values must include year and currency
- Trends must be dated (no stale 2022 data presented as current)

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [tuliosousapro](https://github.com/tuliosousapro)
- **Source:** [tuliosousapro/SaaS-blueprint](https://github.com/tuliosousapro/SaaS-blueprint)
- **License:** MIT
- **Homepage:** https://tuliosousapro.github.io/SaaS-blueprint/

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-tuliosousapro-saas-blueprint-market-research
- Seller: https://agentstack.voostack.com/s/tuliosousapro
- Browse the marketplace: https://agentstack.voostack.com/browse

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