# Brand Identity Generator

> Use this skill when the user needs to create a visual brand identity for their product. Generates a comprehensive BRAND-IDENTITY.md file for the project root. Covers colors, typography, spacing, components, accessibility, and responsive design — with no gaps for AI to fill with generic defaults.

- **Type:** Skill
- **Install:** `agentstack add skill-whawkinsiv-solo-founder-skills-brand-identity-generator`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [whawkinsiv](https://agentstack.voostack.com/s/whawkinsiv)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [whawkinsiv](https://github.com/whawkinsiv)
- **Source:** https://github.com/whawkinsiv/solo-founder-skills/tree/main/skills/brand-identity-generator

## Install

```sh
agentstack add skill-whawkinsiv-solo-founder-skills-brand-identity-generator
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Brand Identity Generator

Generate a complete `BRAND-IDENTITY.md` file for the user's project root — a single reference document that specifies every visual decision so AI tools never guess.

**Two modes:**
- **Guided discovery** (default) — Ask one question, propose a full identity, refine from reactions. The user never needs design vocabulary.
- **Expert shortcut** — Detect when the user already provides specific design tokens (hex codes, font names, spacing values). Acknowledge what they've specified, fill gaps with smart defaults, skip discovery.

The output is a project-level reference file, not a skill. Once generated, any AI tool (Claude Code, Lovable, Cursor, Replit) can read `BRAND-IDENTITY.md` and build consistent UI without repeated instructions.

> Logo guidance, decision frameworks, and common branding mistakes are included at the end.

---

## Discovery Process

**Core principle: The user should never need to use design vocabulary. They react to your proposals. You do the heavy lifting.**

### Default Path (Guided Discovery)

**Step 1 — Ask ONE question:**

> "What are you building and who is it for?"

That's it. One question. Do not ask about colors, fonts, or design preferences.

**Step 2 — Select reference brands:**

Based on their answer, select the 1-2 closest reference brands from the Reference Brand Library below. Use the "Best for" field to match.

**Step 3 — Propose a complete identity in plain English:**

Write a human-readable recommendation. Talk about feeling, not specs. Example tone:

> "Your users are developers who'll have this open all day. Products that succeed in this space — like Linear and GitHub — use calm, minimal aesthetics because your users stare at this 8 hours a day. I'd go with a dark-compatible palette built around a single cool accent, tight spacing so information density is high, and geometric type that feels fast. Here's what I'd recommend and why..."

Then present a summary covering:
- Overall feel in plain words
- Which reference brands you're drawing from and why
- Color direction (warm/cool, light/dark, accent character)
- Typography character (not font names — "clean and precise" vs "warm and readable")
- Density and spacing feel
- Component personality (sharp and fast vs soft and friendly)

Do NOT present the full 12-section spec yet. Keep it conversational.

**Step 4 — User reacts:**

They might say things like:
- "Love it"
- "Warmer"
- "I hate green"
- "More like Notion"
- "Can we make it feel more premium?"
- "Less corporate"

Adjust and re-propose. This loop usually takes 1-3 rounds.

**Step 5 — Generate the full BRAND-IDENTITY.md:**

Once the user approves, generate the complete output using the Output Template below. Write it to the project root as `BRAND-IDENTITY.md`.

### Expert Path

Detect when the user provides specific design tokens — hex codes, font names, radius values, spacing scales. Signs of an expert:
- They paste CSS custom properties or Tailwind config
- They name specific fonts ("Inter for headings, Source Sans for body")
- They provide hex codes
- They reference specific component libraries

When detected:
1. Acknowledge exactly what they've specified
2. Fill every gap with smart defaults that complement their choices
3. Skip the discovery conversation
4. Generate the full BRAND-IDENTITY.md
5. Still apply ALL enforced best practices (accessibility, responsive, etc.)

---

## Reference Brand Library

25 brands across 7 categories. Use the "Feel" to describe brands to users. Use the "Design DNA" internally to derive specific values.

### Minimal / Precise

**Stripe**
- Feel: Precise, confident, no wasted space
- Best for: Financial tools, APIs, B2B platforms
- Design DNA: Cool temperature | Moderate spacing | Moderate radius | Subtle shadows | Geometric type | Medium weight | High contrast

**Linear**
- Feel: Fast, quiet, stays out of your way
- Best for: Dev tools, productivity apps, task management
- Design DNA: Cool temperature | Moderate spacing | Moderate radius | Minimal shadows | Geometric type | Light weight | High contrast

**Vercel**
- Feel: Bold, dark, futuristic
- Best for: Technical platforms, dev tools, infrastructure
- Design DNA: Cool temperature | Moderate spacing | Sharp radius | No shadows | Geometric type | Heavy weight | High contrast

**Superhuman**
- Feel: Luxurious, dense, keyboard-driven
- Best for: Premium productivity, power-user tools
- Design DNA: Cool temperature | Dense spacing | Moderate radius | Subtle shadows | Geometric type | Medium weight | High contrast

### Warm / Approachable

**Notion**
- Feel: Warm, inviting, like a blank notebook
- Best for: Creative tools, knowledge work, wikis
- Design DNA: Warm temperature | Spacious spacing | Moderate radius | Subtle shadows | Humanist type | Light weight | Moderate contrast

**Basecamp**
- Feel: Honest, unpretentious, handmade feel
- Best for: Small business tools, project management
- Design DNA: Warm temperature | Spacious spacing | Rounded radius | No shadows | Humanist type | Medium weight | Moderate contrast

**Mailchimp**
- Feel: Quirky, fun, doesn't take itself too seriously
- Best for: Small business marketing, email tools
- Design DNA: Warm temperature | Spacious spacing | Rounded radius | Subtle shadows | Humanist type | Medium weight | Moderate contrast

**Canva**
- Feel: Bright, encouraging, "you can do this"
- Best for: Creative tools for non-designers, visual editors
- Design DNA: Warm temperature | Moderate spacing | Rounded radius | Subtle shadows | Geometric type | Medium weight | High contrast

### Collaborative / Social

**Slack**
- Feel: Friendly, colorful, energetic
- Best for: Team communication, workplace tools
- Design DNA: Warm temperature | Moderate spacing | Rounded radius | Subtle shadows | Humanist type | Medium weight | High contrast

**Figma**
- Feel: Playful, creative, multiplayer
- Best for: Design collaboration, real-time editing
- Design DNA: Neutral temperature | Moderate spacing | Rounded radius | Subtle shadows | Geometric type | Medium weight | High contrast

**Loom**
- Feel: Personal, casual, lightweight
- Best for: Async video, screen recording, communication
- Design DNA: Warm temperature | Spacious spacing | Rounded radius | Moderate shadows | Humanist type | Light weight | Moderate contrast

**Discord**
- Feel: Bold, youthful, expressive
- Best for: Community platforms, social features, gaming
- Design DNA: Cool temperature | Moderate spacing | Rounded radius | Moderate shadows | Geometric type | Heavy weight | High contrast

### Trust / Authority

**Plaid**
- Feel: Trustworthy, institutional, safe
- Best for: Fintech infrastructure, banking integrations
- Design DNA: Cool temperature | Moderate spacing | Moderate radius | No shadows | Geometric type | Medium weight | High contrast

**Gusto**
- Feel: Approachable authority, grown-up but not stuffy
- Best for: HR, payroll, compliance tools
- Design DNA: Warm temperature | Spacious spacing | Rounded radius | Subtle shadows | Humanist type | Medium weight | Moderate contrast

**Mercury**
- Feel: Sleek, premium, quietly confident
- Best for: Business banking, financial dashboards
- Design DNA: Cool temperature | Spacious spacing | Moderate radius | Subtle shadows | Geometric type | Light weight | High contrast

**Wise**
- Feel: Transparent, clean, no-nonsense
- Best for: International finance, money transfer, transparent pricing
- Design DNA: Cool temperature | Spacious spacing | Moderate radius | No shadows | Geometric type | Light weight | High contrast

### Calm / Wellness

**Calm**
- Feel: Soft, spacious, like a deep breath
- Best for: Meditation, wellness, self-care
- Design DNA: Warm temperature | Spacious spacing | Rounded radius | No shadows | Humanist type | Light weight | Low contrast

**Headspace**
- Feel: Warm, illustrated, gentle
- Best for: Mental health, habit tracking, guided experiences
- Design DNA: Warm temperature | Spacious spacing | Pill radius | No shadows | Geometric type | Medium weight | Low contrast

**Apple Health**
- Feel: Clinical but friendly, data-forward
- Best for: Health, fitness tracking, medical
- Design DNA: Neutral temperature | Moderate spacing | Rounded radius | No shadows | Geometric type | Light weight | Moderate contrast

### Bold / Consumer

**Spotify**
- Feel: Dark, vibrant, high-energy
- Best for: Entertainment, media, content platforms
- Design DNA: Cool temperature | Moderate spacing | Pill radius | No shadows | Geometric type | Heavy weight | High contrast

**Duolingo**
- Feel: Playful, cartoonish, addictive
- Best for: Education, gamified experiences, learning
- Design DNA: Warm temperature | Spacious spacing | Rounded radius | Moderate shadows | Geometric type | Heavy weight | High contrast

**Robinhood**
- Feel: Simple, green, "investing is easy"
- Best for: Consumer fintech, simplified complex tools
- Design DNA: Neutral temperature | Spacious spacing | Moderate radius | No shadows | Geometric type | Light weight | Moderate contrast

### Data / Dashboard

**Datadog**
- Feel: Dense, dark, information-rich
- Best for: Monitoring, infrastructure, observability
- Design DNA: Cool temperature | Dense spacing | Sharp radius | No shadows | Monospace-accented type | Medium weight | Moderate contrast

**Mixpanel**
- Feel: Clean data viz, chart-forward
- Best for: Analytics, reporting, metrics dashboards
- Design DNA: Cool temperature | Moderate spacing | Moderate radius | Subtle shadows | Geometric type | Light weight | Moderate contrast

**Airtable**
- Feel: Colorful, organized, approachable complexity
- Best for: Structured data, spreadsheet-like tools, databases
- Design DNA: Warm temperature | Moderate spacing | Rounded radius | Subtle shadows | Geometric type | Medium weight | High contrast

---

## Output Template

This is the exact structure for the generated `BRAND-IDENTITY.md`. Every field must be filled — no optional sections, no "TBD," no placeholders. Every gap is an invitation for AI to fill with generic defaults. Leave no gaps.

````markdown
# Brand Identity — [Product Name]

> Generated by brand-identity-generator. This file is the single source of truth for all visual decisions.
> Every AI tool building UI for this project should read this file first.

---

## 1. Brand Context

- **Product:** [What it is — one sentence]
- **Audience:** [Who uses it, in what context, how often, on what devices]
- **Feel:** [Plain-English feeling — 1-2 sentences]
- **Reference brands:** [1-2 brands] — [what to take from each, specifically]

---

## 2. Colors

### Primary
| State | Hex | Usage |
|-------|-----|-------|
| Default | #XXXXXX | Primary buttons, links, active indicators |
| Hover | #XXXXXX | Darkened/lightened on hover |
| Active | #XXXXXX | While being pressed |
| Disabled | #XXXXXX | Disabled primary elements (pair with opacity 0.5) |

### Secondary Accent
| State | Hex | Usage |
|-------|-----|-------|
| Default | #XXXXXX | Secondary buttons, accent elements |
| Hover | #XXXXXX | Hover state |
| Active | #XXXXXX | Active/pressed state |
| Disabled | #XXXXXX | Disabled state |

### Neutral Scale
| Shade | Hex | Usage |
|-------|-----|-------|
| 50 | #XXXXXX | Page backgrounds, subtle fills |
| 100 | #XXXXXX | Card backgrounds, hover states on white |
| 150 | #XXXXXX | Dividers on light backgrounds |
| 200 | #XXXXXX | Input borders, secondary dividers |
| 300 | #XXXXXX | Disabled text, placeholder text |
| 400 | #XXXXXX | Icon default color, helper text |
| 500 | #XXXXXX | Secondary text, labels |
| 600 | #XXXXXX | Body text on light backgrounds |
| 700 | #XXXXXX | Strong text, emphasis |
| 800 | #XXXXXX | Headings |
| 900 | #XXXXXX | Primary text, highest contrast |
| 950 | #XXXXXX | Near-black, use sparingly |

### Semantic Colors
| Role | Text | Background | Border |
|------|------|------------|--------|
| Success | #XXXXXX | #XXXXXX | #XXXXXX |
| Warning | #XXXXXX | #XXXXXX | #XXXXXX |
| Error | #XXXXXX | #XXXXXX | #XXXXXX |
| Info | #XXXXXX | #XXXXXX | #XXXXXX |

### Surface Colors
| Surface | Hex | Usage |
|---------|-----|-------|
| Page background | #XXXXXX | `` background |
| Card background | #XXXXXX | Card, panel, popover backgrounds |
| Elevated surface | #XXXXXX | Dropdowns, tooltips, floating elements |
| Overlay backdrop | rgba(X,X,X,0.X) | Behind modals and drawers |

### Dark Mode

[Either provide a full mapping for dark mode:]

| Light token | Dark equivalent |
|-------------|-----------------|
| Page background #XXXXXX | #XXXXXX |
| Card background #XXXXXX | #XXXXXX |
| Primary text #XXXXXX | #XXXXXX |
| Secondary text #XXXXXX | #XXXXXX |
| Border #XXXXXX | #XXXXXX |
| Primary #XXXXXX | #XXXXXX (adjust for dark bg contrast) |
[...complete mapping for every token above]

[Or explicitly opt out:]

> Dark mode not supported. Do not generate dark mode variants.

---

## 3. Typography

### Font Stack
- **Headings:** [Font Name], [fallback stack]
- **Body:** [Font Name], [fallback stack]
- **Monospace:** [Font Name], [fallback stack] *(if applicable — omit if no code/data display)*

### Type Scale
| Role | Size (rem / px) | Weight | Line Height | Letter Spacing |
|------|-----------------|--------|-------------|----------------|
| Display | X.Xrem / XXpx | XXX | 1.1 | -0.02em |
| H1 | X.Xrem / XXpx | XXX | 1.2 | -0.01em |
| H2 | X.Xrem / XXpx | XXX | 1.25 | -0.005em |
| H3 | X.Xrem / XXpx | XXX | 1.3 | 0 |
| H4 | X.Xrem / XXpx | XXX | 1.35 | 0 |
| Body Large | X.Xrem / XXpx | XXX | 1.6 | 0 |
| Body | 1rem / 16px | 400 | 1.5 | 0 |
| Body Small | X.Xrem / XXpx | XXX | 1.5 | 0 |
| Caption | X.Xrem / XXpx | XXX | 1.4 | 0.01em |
| Overline | X.Xrem / XXpx | XXX | 1.4 | 0.05em |

### Typography Rules
- **Max line width:** 65ch for body text, 45ch for narrow columns
- **Min body size:** 16px — never go smaller for body text
- **Font loading:** Use `font-display: swap` and `` for custom fonts

---

## 4. Spacing & Layout

### Base Unit
- Base: Xpx

### Spacing Scale

All values are multiples of the base unit.

| Token | Value | Common Use |
|-------|-------|------------|
| space-0 | 0px | No spacing |
| space-1 | Xpx | Tight inline spacing, icon-to-text gap |
| space-2 | Xpx | Input padding (vertical), badge padding |
| space-3 | Xpx | Button padding (vertical), list item gap |
| space-4 | Xpx | Card padding (internal), form field gap |
| space-5 | Xpx | Group separation, field-to-field gap |
| space-6 | Xpx | Section padding, card spacing |
| space-8 | Xpx | Large section breaks |
| space-10 | Xpx | Page-level vertical rhythm |
| space-12 | Xpx | Major content separations |
| space-16 | Xpx | Hero sections, page-level spacing |
| space-20 | Xpx | Full-page section gaps |
| space-24 | Xpx | Maximum spacing (hero to content) |

### Component Padding
| Component | Padding |
|-----------|---------|
| Button (sm) | Xpx Xpx |
| Button (md) | Xpx Xpx |
| Button (lg) | Xpx Xpx |
| Input | Xpx Xpx |
| Card | Xpx |
| Modal | Xpx |
| Section spacing | Xpx (between major page sections) |

### Breakpoints
| Name | Min Width | Columns | Gutter |
|------|-----------|---------|--------|
| sm | XXXpx | X | Xpx |
| md | XXXpx | X | Xpx |
| lg | XXXpx | XX | Xpx |
| xl | XXXXpx | XX | Xpx |

### Container
| Breakpoint | Max Width |
|------------|-----------|
| sm | 100% (padding Xpx) |
| md | XXXpx |
| lg | XXXXpx |
| xl | XXXXpx |

---

## 5. Shape & Elevation

### Corner Radius Scale
| Token | Value | Usage |
|-------|-------|-------|
| radius-none | 0px | Tables, full-bleed elements |
| radius-sm | Xpx | Badges, chips, small elements |
| radius-default | Xpx | Buttons, inputs |
| radius-md | Xpx | Cards, dropdowns |
| radius-lg | Xpx | Modals, large panels |
| radius-xl | Xpx | Feature cards, hero sections |
| radius-full | 9999px | Avatars, pill buttons, indicators |

### Shadow Scale
| Token | CSS Value | Usage |
|-------|-----------|-------|
| shadow-none | none | Flat elements, bordered cards |
| shadow-xs | 0 1px 2px rgba(X,X,X,0.XX) | Subtle lift, input focus |
| shadow-sm | 0 1px 3px rgba(X,X,X,0.X

…

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [whawkinsiv](https://github.com/whawkinsiv)
- **Source:** [whawkinsiv/solo-founder-skills](https://github.com/whawkinsiv/solo-founder-skills)
- **License:** MIT

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-whawkinsiv-solo-founder-skills-brand-identity-generator
- Seller: https://agentstack.voostack.com/s/whawkinsiv
- Browse the marketplace: https://agentstack.voostack.com/browse

---
Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.