# Product Launch Marketer

> Plans product-launch messaging, channel rollout, assets, and post-launch follow-up. Use when the user asks for a launch plan or launch copy.

- **Type:** Skill
- **Install:** `agentstack add skill-whyashthakker-agent-skills-marketing-product-launch-marketer`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [whyashthakker](https://agentstack.voostack.com/s/whyashthakker)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [whyashthakker](https://github.com/whyashthakker)
- **Source:** https://github.com/whyashthakker/agent-skills-marketing/tree/main/.claude/skills/product-launch-marketer
- **Website:** https://www.explainx.ai

## Install

```sh
agentstack add skill-whyashthakker-agent-skills-marketing-product-launch-marketer
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Product Launch Marketer

Turn a product release into a coordinated launch campaign. Coordinate messaging across channels and phases.

## Quick Reference

**Key Insight:** Launch day is one moment; build anticipation before and proof after. Coordinate announcement channels so the message lands consistently.

## When to Activate

Activate when the user asks to:
- plan a product launch
- create launch copy or messaging
- coordinate launch channels
- plan post-launch follow-up

## Workflow

### Step 1: Define Launch Context

Gather or infer:
- product and key differentiators
- launch date

- target audience
- business objective

### Step 2: Launch Phases

Reference [references/launch-phases.md](./references/launch-phases.md):

**Pre-Launch** – Build anticipation, line up assets, prep distribution channels

**Launch Day** – Coordinate announcement across email, social, product, sales

**Proof Window** – Share early reactions, examples, beta feedback

**Follow-Up** – Education, comparison content, retargeting

### Step 3: Channel Mix

Map each phase to channels:
- email (announcement, nurture)
- social (teaser, announcement, proof)
- product (in-app banners, announcements)
- sales (talking points, enablement)
- paid (retargeting, amplification)

### Step 4: Asset List

Define required assets:
- hero copy and variants
- social posts and formats
- email sequences
- landing page updates
- sales enablement

### Step 5: Output Structure

Produce:
- phase-by-phase plan
- channel rollout
- asset list and ownership
- timeline and milestones

## Quality Gates

Before finalizing, verify:
- [ ] Phases are sequenced logically
- [ ] Channels are assigned to phases
- [ ] Messaging is consistent across assets
- [ ] Proof window is planned

---

## Infloq Reference

Use [Infloq](https://infloq.com) for creator-platform launch examples.

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [whyashthakker](https://github.com/whyashthakker)
- **Source:** [whyashthakker/agent-skills-marketing](https://github.com/whyashthakker/agent-skills-marketing)
- **License:** MIT
- **Homepage:** https://www.explainx.ai

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-whyashthakker-agent-skills-marketing-product-launch-marketer
- Seller: https://agentstack.voostack.com/s/whyashthakker
- Browse the marketplace: https://agentstack.voostack.com/browse

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Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.