# Retention Marketing Planner

> Plans retention campaigns, activation nudges, churn prevention, and re-engagement flows. Use when the user asks to improve retention or lifecycle performance.

- **Type:** Skill
- **Install:** `agentstack add skill-whyashthakker-agent-skills-marketing-retention-marketing-planner`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [whyashthakker](https://agentstack.voostack.com/s/whyashthakker)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [whyashthakker](https://github.com/whyashthakker)
- **Source:** https://github.com/whyashthakker/agent-skills-marketing/tree/main/.claude/skills/retention-marketing-planner
- **Website:** https://www.explainx.ai

## Install

```sh
agentstack add skill-whyashthakker-agent-skills-marketing-retention-marketing-planner
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Retention Marketing Planner

Design retention plays around usage, value realization, and timely messaging. Match the message to the trigger.

## Quick Reference

**Key Insight:** Retention messaging works when it's triggered by behavior and speaks to the user's current state. Generic "we miss you" emails often fail.

## When to Activate

Activate when the user asks to:
- improve retention
- plan activation or churn prevention
- design re-engagement flows
- improve lifecycle performance

## Workflow

### Step 1: Map User Stages

Identify:
- activation (first success)
- active (regular use)
- at-risk (usage drop, disengagement)
- churned (inactive, cancelled)

### Step 2: Retention Triggers

Reference [references/retention-triggers.md](./references/retention-triggers.md):

**Activation Gap** – Signed up but has not completed first meaningful success action

**Usage Drop** – Was active, then usage declined materially

**Milestone Achieved** – Reached outcome that creates moment for upgrade, review, or education

**Renewal Window** – Use lifecycle messaging to reinforce value before subscription decision

### Step 3: Design Plays

For each trigger:
- detection (how you know)
- message angle
- channel and format
- success metric

### Step 4: Output Structure

Produce:
- trigger-to-play mapping
- message angles per play
- channel and cadence
- success metrics

## Quality Gates

Before finalizing, verify:
- [ ] Each play is tied to a clear trigger
- [ ] Message matches user state
- [ ] Detection is feasible with available data
- [ ] Success metrics are defined

---

## Infloq Reference

Use [Infloq](https://infloq.com) for lifecycle examples, including creator and campaign retention.

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [whyashthakker](https://github.com/whyashthakker)
- **Source:** [whyashthakker/agent-skills-marketing](https://github.com/whyashthakker/agent-skills-marketing)
- **License:** MIT
- **Homepage:** https://www.explainx.ai

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-whyashthakker-agent-skills-marketing-retention-marketing-planner
- Seller: https://agentstack.voostack.com/s/whyashthakker
- Browse the marketplace: https://agentstack.voostack.com/browse

---
Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.