Automate Seo With Claude

Claude SEO Skills — NextBrainSolutions

Production-ready Claude Agent Skills for SEO, built by NextBrainSolutions and powered by the DataForSEO MCP server. Each skill turns raw API data into a finished SEO deliverable — content briefs, AI Search share of voice, page intelligence, structured data, drift monitoring, SXO diagnostics, competitive analysis, and more.

These Claude Skills are designed to work with the DataForSEO MCP server (with Google Search Console, GA4, and Firecrawl as optional companions), but they document every API call explicitly so they can also be adapted to other SEO data providers.

> 📦 New here? Start with the [Setup Guide → SETUP.md](SETUP.md) — step-by-step install for the plugin and every MCP (DataForSEO, GSC, GA4, Firecrawl), with copy-paste config. > 📚 Full skills reference → [docs/SKILLS.md](docs/SKILLS.md) — all 26 skills: what each does, inputs, outputs, and data sources.

Install

Three ways. Pick the first one that fits.

1. Claude Desktop (recommended)

The easiest setup — no terminal needed. Cowork in Claude Desktop installs the plugin from a marketplace through a UI flow.

1. Open Customize in the sidebar.
2. Click Personal plugin → + Create plugin.
3. Click Add marketplace and enter amirjahfar1/automate-seo-with-claude.
4. Install the plugin once the marketplace loads.

Skills are available in your next Cowork session. Trigger them by name — seo-content-brief, seo-page, etc. — or just describe what you want and Claude picks the right one.

2. Claude Code (slash commands)

If you use Claude Code in the terminal:

/plugin marketplace add amirjahfar1/automate-seo-with-claude
/plugin install seo-skills@nextbrainsolutions

Trigger skills with /seo-content-brief, /seo-page, etc. — no seo-skills: prefix needed. Or just describe what you want and Claude picks the right skill. Update the marketplace later with /plugin marketplace update nextbrainsolutions.

3. Manual install (only if you want seo-google or the optional extensions)

Options 1 and 2 cover 25 of 26 skills. The 26th — seo-google — ships Python scripts that need a local clone. The optional Firecrawl + Google extensions also need this. If neither matters to you, skip this option.

git clone --depth 1 https://github.com/amirjahfar1/automate-seo-with-claude.git
bash seo-skills/install.sh

The installer is interactive — it asks which extensions to install. Accept the defaults and you're done. Re-running pulls the latest version and re-runs the chosen extensions. Requires git, python3 3.10+, and (for Firecrawl) node 20+.

The manual install only wires your environment (extensions, Python deps, ~/.config/seo-skills/). You still need Option 1 or 2 above so Claude can find the skill files.

Connect DataForSEO (any install path)

The skills call the DataForSEO MCP server. Full step-by-step (DataForSEO + GSC + GA4 + Firecrawl) is in [SETUP.md](SETUP.md) — the short version:

Remote HTTP (recommended) — Base64-encode your login:password, then:

claude mcp add --header "Authorization: Basic " --transport http dataforseo https://mcp.dataforseo.com/http
claude mcp list   # verify

Local stdio (what the plugin bundles) — set DATAFORSEO_USERNAME / DATAFORSEO_PASSWORD env vars, or claude mcp add dataforseo -- npx -y dataforseo-mcp-server.

> Name the server exactly dataforseo so the skills' mcp__dataforseo__* tools resolve. User-scope registrations outrank plugin-bundled ones. No DataForSEO account yet? Sign up — API access is required.

Recommended companions (first-party data, install per [SETUP.md](SETUP.md)):

• Google Search Console — AminForou/mcp-gsc, registered as gscServer.
• GA4 — Google's official google-analytics-mcp, registered as google-analytics.

What you get

25 finished example outputs — covering 25 of the 26 skills — live in [examples/](examples/). Each is a real run against a publicly observable target. Three flagship examples to skim before installing:

• [seo-plan for wix.com (90-day plan)](examples/seo-plan-wix-com-20260514/PLAN.md) — phased SEO roadmap that composes outputs from seo-ai-search-share-of-voice, seo-competitor-gap-analysis, and seo-drift into a 90-day plan with owners, success metrics, and a critical path. Demonstrates skill composition.
• [seo-technical-audit for linear.app](examples/seo-technical-audit-linear-app-20260514/TECH-AUDIT.md) — top-10 priority fix list ranked by severity × affected_pages / effort, plus issues.csv for the engineering team and a per-key-page issue digest.
• [seo-ai-search-share-of-voice for wix.com](examples/seo-ai-search-share-of-voice-wix-com-20260427/REPORT.md) — combined share of voice across 5 LLM engines (AI Overview / ChatGPT / Perplexity / Gemini / AI Mode), heatmap, topic-cluster ownership grid, and 5 prioritised gap-closing actions.

Full index of all 25 examples: [examples/README.md](examples/README.md). Every example is dated and snapshot-disclaimed — re-run the skill for fresh numbers.

> Note on examples. The example outputs were captured before the migration to DataForSEO and retain their original snapshot numbers. They illustrate the shape and quality of each deliverable; re-run any skill for fresh DataForSEO-sourced figures.

Skills

Featured skills

The seven to reach for first — each links to a real, dated example run.

| Skill | What it produces | Example run | |---|---|---| | [seo-ai-search-share-of-voice](skills/seo-ai-search-share-of-voice/SKILL.md) | Share-of-voice heatmap across ChatGPT, Perplexity, Gemini, Google AI Overview, and AI Mode, plus topic-cluster ownership per brand | [wix.com](examples/seo-ai-search-share-of-voice-wix-com-20260427/REPORT.md) | | [seo-backlink-gap](skills/seo-backlink-gap/SKILL.md) | Prospect list of referring domains linking to multiple competitors but not to your site, enriched with authority, anchor samples, and outreach angles | [linear.app](examples/seo-backlink-gap-linear-app-20260514/REPORT.md) | | [seo-content-brief](skills/seo-content-brief/SKILL.md) | Writer-ready editor brief from a domain and topic, with keyword research, SERP analysis, competitor content teardown, internal linking plan, and AI Search angle | [vercel.com](examples/seo-content-brief-vercel-rate-limiting-20260514/BRIEF.md) | | [seo-keyword-cluster](skills/seo-keyword-cluster/SKILL.md) | Intent-grouped clusters with pillar plus spokes architecture and H1/H2 suggestions per spoke | [headless CMS](examples/seo-keyword-cluster-headless-cms-20260514/PLAN.md) | | [seo-ads](skills/seo-ads/SKILL.md) | Paid-search competitive intelligence. Domain ad footprint, bidding landscape per keyword, ad-copy patterns, SERP shopping/ad-pack visibility, recommended bid-keyword shortlist | [hostinger.com](examples/seo-ads-hostinger-com-20260514/ADS.md) | | [seo-content-audit](skills/seo-content-audit/SKILL.md) | E-E-A-T (60-item) + CITE (30-item) audit for existing content with publish / publish-with-fixes / no-publish verdict and citation-readiness analysis | [stripe.com](examples/seo-content-audit-stripe-rate-limiters-20260514/VERDICT.md) | | [seo-sxo](skills/seo-sxo/SKILL.md) | Read SERPs backwards to find page-type mismatches. Scores the page from 4 personas; produces a wireframe for the SERP-winning page type | [bigin.com](examples/seo-sxo-bigin-com-20260514/SXO-REPORT.md) |

More skills

The rest of the catalogue — every other skill the plugin ships.

| Skill | What it produces | Primary triggers | |---|---|---| | [seo-competitor-gap-analysis](skills/seo-competitor-gap-analysis/SKILL.md) | Keywords competitors rank for that the target does not, filtered by intent, volume, KD, and scored for priority | "competitor gap", "keyword gap", "organic content gap", "missing keyword opportunities" | | [seo-agency-landing-page](skills/seo-agency-landing-page/SKILL.md) | Demand-gen landing page for an SEO agency with a free-audit lead magnet, grounded in real niche data | "SEO agency landing page", "lead-gen page", "free-audit landing page" | | [seo-page](skills/seo-page/SKILL.md) | URL-level keyword & traffic intelligence with keep / refresh / consolidate / kill verdict for one page | "analyze this page", "page SEO performance", "what does this URL rank for", "should I refresh this page" | | [seo-schema](skills/seo-schema/SKILL.md) | JSON-LD detect, validate, generate. Five bundled templates (Article / Product / LocalBusiness / FAQPage / BreadcrumbList) | "schema markup", "structured data", "JSON-LD", "rich results", "schema validation" | | [seo-images](skills/seo-images/SKILL.md) | Image SEO audit for a URL or sampled domain: alt-text quality, WebP/AVIF coverage, srcset/sizes, lazy-loading + LCP signals (loading / fetchpriority / decoding), CLS dimensions, file naming, and ImageObject JSON-LD. Optional PSI byte-saving cross-reference. Paste-ready ` + JSON-LD snippets | "image SEO", "image audit", "alt-text audit", "WebP coverage", "AVIF", "responsive images", "lazy loading", "CLS images", "image schema", "ImageObject" | | [seo-drift](skills/seo-drift/SKILL.md) | Git for SEO — baseline, compare, history. Severity-coded regression report across authority, traffic, keywords, backlinks, page fingerprint | "SEO drift", "did anything break", "deployment check", "baseline this site", "SEO regression" | | [seo-technical-audit](skills/seo-technical-audit/SKILL.md) | One-shot technical audit: crawlability, indexability, security, mobile, structured data, JS rendering. Top-10 fix list ranked by impact × effort | "technical audit", "site audit", "audit my site", "crawl issues", "indexation issues" | | [seo-sitemap](skills/seo-sitemap/SKILL.md) | Compare a domain's XML sitemap to the most recent site crawl (DataForSEO On-Page / Semrush audit). Surfaces missing-from-sitemap, orphans, broken entries, lastmod issues | "sitemap analysis", "check my sitemap", "missing pages", "orphan pages", "sitemap health" | | [seo-competitor-pages](skills/seo-competitor-pages/SKILL.md) | Generate "X vs Y" / "alternatives to X" / "best X for Y" landing pages with feature matrix, schema, balanced verdict, and CTA flow | "comparison page", "vs page", "alternatives page", "X vs Y", "alternative to X" | | [seo-backlinks-profile](skills/seo-backlinks-profile/SKILL.md) | Full backlink profile audit (vs gap-only seo-backlink-gap): authority distribution, anchor diversity, IP/subnet concentration, growth/decay, toxic-candidate flagging | "backlink profile", "link profile audit", "anchor distribution", "toxic links", "disavow candidates" | | [seo-subdomain](skills/seo-subdomain/SKILL.md) | Subdomain ownership map. Lists subdomains, topic ownership, fragmentation/cannibalization flags, consolidate / split recommendations | "subdomain analysis", "subdomain ownership", "blog vs main domain", "should I consolidate subdomains" | | [seo-geo](skills/seo-geo/SKILL.md) | URL-level Generative Engine Optimization analysis. AIO citation footprint per primary keyword + page passage-level audit + recommendations to improve LLM citability | "GEO for this page", "AIO citation analysis", "AI search readiness for URL", "why isn't this page cited" | | [seo-keyword-niche](skills/seo-keyword-niche/SKILL.md) | Mine longtail + question keywords for niche content opportunities. Outputs a content-tier plan with template spec, URL pattern, sample pages, and thin-content quality gates | "longtail keywords", "question keywords", "niche content", "content opportunities at scale", "programmatic SEO" | | [seo-hreflang](skills/seo-hreflang/SKILL.md) | Hreflang and international SEO audit for multi-language / multi-region sites. Validates language-region codes, return tags, x-default, and canonical alignment across per-URL HTML, the site crawl, and the XML sitemap. PASS / NEEDS-FIX / BROKEN verdict with a top-fixes table | "hreflang", "international SEO", "i18n", "language targeting", "x-default", "regional sites", "multi-language SEO" | | [seo-local](skills/seo-local/SKILL.md) | Local SEO audit for brick-and-mortar, service-area, and multi-location businesses. Scores Google Business Profile signals on the page, NAP consistency across page and schema, on-page local intent, Tier-1 citation footprint, review-platform presence, and local-pack rank. Prioritised fix list | "local SEO", "GBP", "Google Business Profile", "NAP", "local pack", "citations", "near me", "service area", "multi-location SEO" | | [seo-firecrawl](skills/seo-firecrawl/SKILL.md) | Ad-hoc web scraping, site mapping, full-site crawling, and within-domain search via Firecrawl. Returns raw HTML, JSON-LD, og:* / twitter:* metadata, JS-rendered DOM, and screenshots that WebFetch can't *(requires the [Firecrawl extension](#firecrawl-raw-html-json-ld-js-rendering-site-crawl))* | "scrape this page", "crawl this site", "map this site", "get the OG tags", "render this JS-heavy page" | | [seo-plan](skills/seo-plan/SKILL.md) | Phased SEO roadmap for a domain — quarter-by-quarter, tied to competitive position, content gaps, technical debt, and AI Search readiness. Sequences specialist-skill outputs into one site-level plan with owners, metrics, and a critical path | "SEO plan", "SEO strategy", "SEO roadmap", "90-day plan", "where do we focus next" | | [seo-google](skills/seo-google/SKILL.md) | Google's own SEO data: GSC Search Analytics + URL Inspection + Sitemaps, PageSpeed Insights, CrUX field data + 25-week history, Indexing API, GA4 organic, YouTube, NLP, Knowledge Graph, Web Risk, Keyword Planner. 4 credential tiers; lower tiers are useful on their own *(requires the [Google APIs extension](#google-apis-real-cwv-gsc-ga4-youtube-keyword-planner))* | "search console", "GSC", "PageSpeed", "CrUX", "URL inspection", "real CWV data", "GA4 organic", "google api setup" | | [seo-api`](skills/seo-api/SKILL.md) | DataForSEO API integration architect — covers the Labs, SERP, Backlinks, On-Page, Keywords Data, and AI Optimization surfaces, forecasts cost per call, and emits ready-to-paste cURL / Python / TypeScript / MCP-tool-call recipes for any workflow | "how do I use DataForSEO to do X", "what endpoint gives me Y", "cost of workflow Z", "build a rank tracker", "set up an audit", "Postman / cURL / Python / TypeScript for DataForSEO", "integrate DataForSEO with Looker / n8n / Make" |

Optional extensions

Some skills work best when paired with optional MCP servers or Python toolchains beyond DataForSEO. Each extension is opt-in — the skills that use it degrade gracefully when it's absent: they fall back to a lower-fidelity method, or note what was unavailable, rather than failing the run.

The fastest way to install both extensions is the top-level install.sh ([Install option 3](#3-manual-install-only-if-you-want-seo-google-or-the-optional-extensions)). The per-extension scripts below are equivalent — use them when you only want one of the two, or when you've already cloned the repo and want to install/re-install a single extension without re-running the wrapper.

Firecrawl (raw HTML, JSON-LD, JS rendering, site crawl)

Firecrawl is the recommended way to run any skill that inspects raw HTML — but it is not mandatory. Without it, those skills fall back to WebFetch (Claude's built-in page fetch) and still produce a deliverable, just a lower-fidelity one: WebFetch returns markdown only, so every ` tag, every , and every ` block is stripped before the skill sees it. The Firecrawl extension closes that

…

Source & license

This open-source MCP server is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: amirjahfar1
• Source: amirjahfar1/automate-seo-with-claude
• License: MIT
• Homepage: https://nextbrainsolutions.com/

Install and usage instructions live in the source repository linked above.