NotFair

NotFair (formerly Toprank)

[](https://discord.gg/gVJCRczpps)

The official Google & Meta Ads + SEO plugin from NotFair. Data-driven decisions, not dashboards.

NotFair gives your AI agent direct access to Google Search Console, Google Ads, and Meta Ads (Facebook + Instagram). It analyzes your traffic, surfaces what's hurting your rankings, finds wasted ad spend, diagnoses creative fatigue and audience saturation, and tells you exactly what to fix. When you have access to the repo, it goes further: rewriting meta tags, fixing headings, adding structured data, and shipping the changes.

CLI + web — same engine

The NotFair plugin is the CLI side — the skills that run inside Claude Code (and other AI agent hosts). notfair.co is the companion web app: sign in once, connect your Google Ads and Meta Ads accounts, and run audits through a browser UI. Both sides share the same engine, so an audit you run from the CLI uses the same tooling as the one on the web.

> "Am I wasting money on ads right now?" > "Why did my traffic drop and how do I fix it?" > "How do I get more conversions without spending more?"

Free, open-source. Install in 30 seconds.

See It Work

Google Ads

You:    /notfair:google-ads-audit

Claude: Connected to your Google Ads account (MyStore).

        3 campaigns active. $2,400 spent this month.

        Scorecard:
        ┌──────────────────────┬──────────┬──────────────────────────────┐
        │ Dimension            │ Status   │ Summary                      │
        ├──────────────────────┼──────────┼──────────────────────────────┤
        │ Conversion tracking  │ OK       │ 3 actions firing correctly   │
        │ Keyword health       │ Critical │ 8 keywords burning cash      │
        │ Search term quality  │ Warning  │ 12 irrelevant queries        │
        │ Impression share     │ Warning  │ Losing 35% to rank           │
        │ Spend efficiency     │ Critical │ $340/mo wasted               │
        └──────────────────────┴──────────┴──────────────────────────────┘

        Top 3 actions:
        1. Pause 3 keywords ($210/mo, zero conversions)
        2. Add 12 negative keywords ($130/mo wasted on irrelevant terms)
        3. Increase bids 15% on 2 high-converting keywords losing IS

        Business context saved — /notfair:google-ads-copy and /notfair:google-ads will use it.

You:    Do it all.

        [paused 3 wasteful keywords — saved $210/mo]
        [added 12 negative keywords — saved $130/mo]
        [increased bids on 2 high-performers]

        Done. All changes are reversible within 7 days.

Weekly review — ask any time, or set it up as a recurring Coworker task:

You:    /notfair:google-ads — "review last week's changes"

Claude: 12 changes in the last 7 days. 9 matured enough to judge.

        Wins (4):
        - Paused "cheap seo services" → CTR +18%, conversions +2
        - Added "free" as negative → wasted spend -$84/wk
        - Bid +15% on "b2b crm software" → conversions +3, CPA flat
        - New RSA on "MyStore Brand" ad group → CTR +24%

        Losses (2):
        - Bid +20% on "enterprise saas" → cost +$210, conversions flat
        - Paused "project management tool" → lost 4 conversions/wk

        Too new to judge (3) — check back in 5 days.

        Note: 2 changes had other edits on the same campaign within
        7 days, so their direction is low-confidence.

SEO

You:    /notfair:seo-analysis

Claude: Found your site at mystore.com — pulling Search Console data now.

        [90 days of real traffic data loaded]
        [pages crawled for technical issues]

        Three things hurting you most:

        Your homepage lives at two addresses. Google splits your ranking
        power between them. Easy fix.

        Two pages targeting the same search terms — they compete against
        each other and neither wins.

        One page gets 400 monthly impressions but ranks #52. The title
        doesn't match what people actually search for.

        Here's your 30-day plan, most impactful first.

---

Install

NotFair is a Claude Code plugin. One-time setup, automatic updates.

Claude Code (recommended)

Run these two commands in Claude Code:

/plugin marketplace add nowork-studio/notfair

/plugin install notfair@nowork-studio

That's it. All skills are now available as /notfair:* commands.

Google Ads + Meta Ads (optional): The first time Claude Code connects to either NotFair MCP server (NotFair-GoogleAds or NotFair-MetaAds), it opens a browser tab and asks you to sign in to notfair.co — authorize once per platform and the token is stored in your OS keychain. No API key to copy, no mcp-remote bridge to install.

Manual Install

Prefer to edit settings.json directly?

Add the marketplace and enable the plugin in ~/.claude/settings.json:

{
  "extraKnownMarketplaces": {
    "nowork-studio": {
      "source": {
        "source": "github",
        "repo": "nowork-studio/notfair"
      }
    }
  },
  "enabledPlugins": {
    "notfair@nowork-studio": true
  }
}

Upgrading from toprank@nowork-studio

The plugin was renamed toprank → notfair in v0.24.0. If you previously installed it as toprank@nowork-studio, uninstall the old entry and install the new one:

/plugin uninstall toprank@nowork-studio
/plugin marketplace add nowork-studio/notfair
/plugin install notfair@nowork-studio

Your data is preserved — the runtime state directory (~/.toprank/, holding portfolio state, change logs, business-context cache, audit history) is intentionally retained under its original name for this release. See CHANGELOG.md for details.

Skills

Google Ads

| Skill | What it does | |-------|-------------| | [google-ads-audit](google-ads/audit/) | Account audit + business context setup. Run this first. Scores 7 health dimensions, identifies wasted spend, builds business profile. | | [google-ads](google-ads/manage/) | Campaign management. Read performance, optimize keywords, adjust bids/budgets, add negatives, create campaigns. Ask for a weekly review and Claude scores every recent change (wins, losses, too-new-to-judge) — perfect for a Monday-morning Coworker task. | | [google-ads-copy](google-ads/copy/) | RSA copy generator + A/B testing. Data-driven headlines and descriptions with character counts and pin positions. | | [google-ads-landing](google-ads/landing/) | Landing page audit. Analyzes relevance between keywords, ads, and landing page content to improve Quality Score. |

Meta Ads (Facebook + Instagram)

| Skill | What it does | |-------|-------------| | [meta-ads-audit](meta-ads/audit/) | Account audit + business context setup. Run this first. Scores 7 health dimensions tuned for Meta (Pixel + CAPI Health, Attribution, Campaign Structure, Creative Health, Audience Strategy, Spend Efficiency, Scaling Readiness), persists creative inventory and persona data for downstream skills. | | [meta-ads](meta-ads/manage/) | Campaign management. ROAS analysis, frequency-first triage, creative fatigue diagnosis, Learning Phase / Learning Limited triage, audience overlap, CBO/ABO/Advantage+ Shopping structure. Mutations route through dedicated tools (pause*, enable*, updateAdSetBudget, updateCampaignBudget, renameCampaign); operations outside that surface route the user to Meta Ads Manager rather than improvising. |

SEO

| Skill | What it does | |-------|-------------| | [seo-analysis](seo/seo-analysis/) | Full SEO audit with GSC data. Quick wins, traffic drops, technical issues, 30-day action plan. | | [content-writer](seo/content-writer/) | SEO content creation following E-E-A-T guidelines. Blog posts, landing pages, content improvements. | | [keyword-research](seo/keyword-research/) | Keyword discovery, intent classification, topic clusters, prioritized content calendar. | | [meta-tags-optimizer](seo/meta-tags-optimizer/) | Title tags, meta descriptions, OG/Twitter cards with A/B variations and CTR estimates. | | [schema-markup-generator](seo/schema-markup-generator/) | JSON-LD structured data for rich results. FAQ, HowTo, Article, Product, LocalBusiness. | | [seo-page](seo/seo-page/) | Single-page deep analysis. Focused audit of a specific URL for content quality, structure, and keyword optimization. | | [broken-link-checker](seo/broken-link-checker/) | Scans websites to find and report broken internal and external links (404s/5xx). | | [geo-optimizer](seo/geo-optimizer/) | Generative Engine Optimization (GEO) for AI search engines. Audits content with a 0–100 GEO Score, rewrites for AI citation, and produces per-engine strategy for ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. | | [setup-cms](seo/setup-cms/) | Connect WordPress, Strapi, Contentful, or Ghost for automated SEO field audits. |

Cross-Model

| Skill | What it does | |-------|-------------| | [gemini](gemini/) | Second opinion from Google Gemini. Review (pass/fail gate), challenge (adversarial stress test), or consult (open Q&A). Especially strong on Google Ads and SEO decisions — Gemini has native Google ecosystem knowledge. |

All skills are namespaced: /notfair:google-ads, /notfair:seo-analysis, /notfair:gemini, etc.

---

How It Works

NotFair is a Claude Code plugin. Each skill is a SKILL.md file with supporting reference documents, scripts, and eval tests.

notfair/
├── .claude-plugin/
│   ├── plugin.json              
 
   
   
   
 

---

## License

[MIT](LICENSE)

## Source & license

This open-source MCP server is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [nowork-studio](https://github.com/nowork-studio)
- **Source:** [nowork-studio/NotFair](https://github.com/nowork-studio/NotFair)
- **License:** MIT
- **Homepage:** https://notfair.co/

Install and usage instructions live in the source repository linked above.