Claude Marketing

claude-marketing contains 56 open-source Claude Code skills, specialized agents, and autonomous workflows for marketing teams. Paid media, e-commerce, content, strategy, creative, reporting, and development — specialist depth without specialist headcount.

[](https://docs.anthropic.com/en/docs/claude-code) [](https://linkedin.com/in/rebeccaraebarton) [](https://x.com/rebeccarae) [](https://dgtldept.substack.com/welcome) [](https://rebeccaraebarton.com) [](https://github.com/thatrebeccarae/claude-marketing/stargazers) [](LICENSE) [](https://github.com/thatrebeccarae/claude-marketing)

git clone https://github.com/thatrebeccarae/claude-marketing.git

Works on Mac, Windows, and Linux.

[Quick Start](#quick-start) · [Skills](#skills) · [Skill Packs](#skill-packs) · [Agents](#agents) · [Workflows](#workflows) · [Multi-Tool Support](#multi-tool-support) · [How Skills Work](#how-skills-work) · [Composing Skills](#composing-skills) · [Example Prompts](#example-prompts) · [Configuration](#configuration) · [Contributing](#contributing) · [License](#license)

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56 open-source skills that give Claude Code real marketing expertise — diagnostic frameworks, industry benchmarks, audit checklists, and platform-specific reference data across paid media, SEO, e-commerce, content, CRO, analytics, and strategy. Also works with Cursor, Aider, Windsurf, GitHub Copilot, and Gemini CLI.

Each skill ships three layers: SKILL.md (frameworks and decision trees), REFERENCE.md (benchmarks, API schemas, rate limits), and EXAMPLES.md (worked prompts with expected output). Not prompt templates — implementation-grade tools tested in real engagements.

The catalog came out of a client engagement where the team was drowning in meetings and grew from there. The companion essay on dgtl dept\* walks through three of the skills with the exact prompts I run on live engagements, the output they return, and what they replace.

For installing and using them properly, the Claude Marketing — The Complete Guide is the deeper reference — free, in Notion, six pages on install, credentials, the six skills to start with, how the scored audits work, five workflow chains I run on engagements, and the n8n pipeline build. Read it before you start, or keep it open on a second monitor while you work.

[](https://thatrebeccarae.kit.com/claude-marketing-guide)

Quick Start

# Clone the repo
git clone https://github.com/thatrebeccarae/claude-marketing.git

# Copy any skill
cp -r claude-marketing/skills/google-ads ~/.claude/skills/

# Or install a full pack
python claude-marketing/skill-packs/scripts/setup-paid-media.py

# Then ask Claude Code anything
# "Run a scored audit of my Google Ads account"
# "Audit my Klaviyo flows and tell me what's missing"
# "Optimize this page for AI search citations"

Each skill works independently — install only what you need.

What's Inside

| Category | What It Is | Count | |----------|-----------|-------| | [Skills](skills/) | Claude Code skills — install individually or as packs | 56 skills | | [Skill Packs](skill-packs/) | Grouped collections with setup guides and install wizards | 6 packs | | [Examples](examples/) | Cross-skill workflow walkthroughs showing how skills compose | 3 workflows | | [Agents](agents/) | Standalone agents — portable analysis logic, usable with or without n8n | 3 agents | | [Workflows](workflows/) | Autonomous n8n pipelines that wire agents together on a schedule | 1 pipeline |

Skills

All 56 skills live in [skills/](skills/) — install individually or use a [skill pack](skill-packs/) to set up a related group. The interactive demo site has search, skill details, and install instructions for each.

> All skills tested March 2026 with Claude Code v2.1. Each skill's SKILL.md includes a tested date and tested_with version in its frontmatter metadata.

[](https://thatrebeccarae.github.io/claude-marketing/)

Paid Media

| Skill | What Claude Can Do | |-------|-------------------| | [Google Ads](skills/google-ads/) | Scored account audits (74 checks, A-F health grade), Quality Score optimization, Performance Max, Shopping, bidding strategies, wasted spend identification | | [Meta Ads](skills/facebook-ads/) | Scored account audits (46 checks, A-F health grade), creative fatigue diagnosis, pixel/CAPI health, iOS 14.5+ attribution, Advantage+ readiness | | [Microsoft Ads](skills/microsoft-ads/) | Scored account audits (30 checks, A-F health grade), Google import optimization, LinkedIn Profile Targeting, UET tracking, Clarity integration | | [LinkedIn Ads](skills/linkedin-ads/) | B2B advertising — campaign setup, professional targeting, Lead Gen Forms, ABM campaigns, Matched Audiences | | [TikTok Ads](skills/tiktok-ads/) | Short-form video ads — Spark Ads, TikTok Shop, creative strategy, pixel/Events API, audience targeting | | [Cross-Platform Audit](skills/cross-platform-audit/) | Unified multi-platform scored audit — parallel execution across Google, Meta, and Microsoft with budget-weighted aggregate health score (A-F) | | [Account Structure Review](skills/account-structure-review/) | Cross-platform structural audit — conversion volume thresholds, budget fragmentation, consolidation roadmaps | | [Competitor Ads Analyst](skills/competitor-ads-analyst/) | Competitor ad creative analysis from public ad libraries — messaging patterns, creative formats, positioning gaps | | [Wasted Spend Finder](skills/wasted-spend-finder/) | Systematic Google Ads and Meta waste analysis — produces uploadable exclusion lists with thematic categorization |

SEO & AI Search

| Skill | What Claude Can Do | |-------|-------------------| | [AEO/GEO Optimizer](skills/aeo-geo-optimizer/) | AI search optimization — appear in ChatGPT, Perplexity, Google AI Overviews. Content scoring, citation patterns, AI crawler management | | [Technical SEO Audit](skills/technical-seo-audit/) | Deep crawl analysis, Core Web Vitals, indexation health, site architecture, canonical tags, structured data validation | | [Schema Markup Generator](skills/schema-markup-generator/) | JSON-LD structured data — Article, FAQ, HowTo, Product, Review, LocalBusiness, BreadcrumbList | | [Programmatic SEO](skills/programmatic-seo/) | Template-based page generation at scale — integration pages, location pages, comparison pages, internal linking | | [SEO Content Writer](skills/seo-content-writer/) | SEO-optimized content with brand voice analysis — blog posts, social media, email campaigns, landing pages | | [llms.txt](skills/llms-txt/) | Generate llms.txt files for AI discoverability — helps answer engines surface your project accurately |

Content

| Skill | What Claude Can Do | |-------|-------------------| | [Content Creator](skills/content-creator/) | Brand voice analysis, SEO optimization scripts, content calendar planning, multi-platform strategy | | [Copywriting Frameworks](skills/copywriting-frameworks/) | AIDA, PAS, BAB, 4Ps, StoryBrand, QUEST, FAB — framework-driven copy for ads, pages, emails | | [Social Media Strategy](skills/social-media-strategy/) | Platform-specific organic strategy, content pillar framework, engagement tactics, content calendars | | [Email Composer](skills/email-composer/) | Client outreach, deliverable handoffs, scope discussions, and follow-up cadence — with tone calibration per context | | [Content Pipeline](skills/content-pipeline/) | Multi-agent orchestration — chains research, editorial review, and social distribution agents in sequence | | [Content Workflow](skills/content-workflow/) | End-to-end content pipeline: research → draft → editorial review → social distribution |

Growth & Conversion

| Skill | What Claude Can Do | |-------|-------------------| | [CRO Auditor](skills/cro-auditor/) | Conversion rate optimization — LIFT model heuristic evaluation, ICE/PIE prioritization, A/B test hypothesis generation | | [Landing Page Optimizer](skills/landing-page-optimizer/) | Page audit and optimization — above-the-fold, value props, CTAs, social proof, forms, mobile | | [A/B Testing Framework](skills/ab-testing-framework/) | Experiment design, sample size calculation, statistical significance, Bayesian vs frequentist analysis | | [Retention & Churn Prevention](skills/retention-churn-prevention/) | Churn analysis, customer health scoring, cohort analysis, win-back campaigns, CLV calculation |

Strategy & Research

| Skill | What Claude Can Do | |-------|-------------------| | [Brand DNA](skills/brand-dna/) | Extract brand identity from a URL — voice, colors, typography, imagery, values, audience — into brand-profile.json for downstream skill consumption | | [Brand Voice & Guidelines](skills/brand-voice-guidelines/) | Voice development, personality archetypes, tone matrices, messaging frameworks, style guides | | [Market Research](skills/market-research/) | Consulting-grade research reports (50+ pages) — Porter's Five Forces, PESTLE, SWOT, TAM/SAM/SOM, competitive positioning | | [ICP Research](skills/icp-research/) | Ideal customer profiles with pain points, objections, buying triggers, community research, and voice-of-customer extraction | | [Customer Journey Mapping](skills/customer-journey-mapping/) | Journey stage mapping, touchpoint inventory, drop-off analysis, persona-based journey variants | | [Pricing Strategy](skills/pricing-strategy/) | Pricing models, value metric selection, competitive analysis, pricing page optimization, tier design | | [Research Digest](skills/research-digest/) | Structured research briefs from RSS feeds and web sources — source synthesis, credibility assessment, content angles | | [Cold Email & Outreach](skills/cold-email-outreach/) | Outbound prospecting sequences, deliverability optimization, personalization tiers, CAN-SPAM/GDPR compliance |

Email & Lifecycle

| Skill | What Claude Can Do | |-------|-------------------| | [Klaviyo Analyst](skills/klaviyo-analyst/) (MCP-first) | Full Klaviyo audit — 4-phase account review, flow gap analysis, segment health, deliverability diagnostics, revenue attribution with industry benchmarks. Built around the official Klaviyo MCP server. | | [Klaviyo Developer](skills/klaviyo-developer/) | Event schema design, SDK integration, webhook handling, rate limit strategy, catalog sync. MCP-aware for exploration; SDK-first for production integrations. | | [Braze](skills/braze/) | Canvas audit, segmentation, cross-channel orchestration, data architecture, deliverability, IP warming |

Analytics

| Skill | What Claude Can Do | |-------|-------------------| | [Google Analytics](skills/google-analytics/) | GA4 traffic analysis, channel comparison, conversion funnels, content performance | | [Google Tag Manager](skills/google-tag-manager/) | Container audits, consent mode v2, server-side tagging, debugging, tag architecture | | [Looker Studio](skills/looker-studio/) | Cross-platform dashboards via Google Sheets pipeline, DTC dashboard templates, calculated field library | | [Shopify](skills/shopify/) | 12-step store audit, conversion funnel analysis, site speed diagnostics, marketing stack integration | | [UTM & Attribution Strategy](skills/utm-attribution-strategy/) | UTM taxonomy design, attribution model selection, cross-channel measurement, GA4 attribution configuration |

Creative & Design

| Skill | What Claude Can Do | |-------|-------------------| | [Frontend Design](skills/frontend-design/) | Distinctive, production-grade web interfaces — typography, color theory, motion, spatial composition. Commits to a specific aesthetic direction, not generic defaults. | | [Tech Diagram](skills/tech-diagram/) | Technical architecture diagrams as standalone HTML — pipeline flows, layer stacks, component maps, timelines | | [Remotion Video](skills/remotion-video/) | Programmatic video production — spring animations, chart animations, scene transitions, audio sync |

Reporting & Deliverables

| Skill | What Claude Can Do | |-------|-------------------| | [Pro Deck Builder](skills/pro-deck-builder/) | Polished HTML slide decks and PDF-ready reports — dark covers, warm light content, component library | | [Pro Report Builder](skills/pro-report-builder/) | HTML consulting reports — dark cover, warm cream pages, KPI cards, data tables, recommendation cards, PDF export | | [HTML Report Builder](skills/html-report-builder/) | Multi-page HTML reports for consulting deliverables — KPI cards, data tables, callout boxes, recommendation cards | | [Data Viz Deck](skills/data-viz-deck/) | PPTX decks, interactive HTML dashboards, and chart generation from audit data |

DevOps

| Skill | What Claude Can Do | |-------|-------------------| | [GitHub README](skills/github-readme/) | Project-type-aware README generation, audit (scored 0-100), and update — with voice calibration and SEO/AEO discoverability guidance | | [Repo Health](skills/repo-health/) | One-command repo health audit — checks standard files, GitHub config, branch protection, documentation quality | | [Repo Scaffold](skills/repo-scaffold/) | Initialize repos with standard files — LICENSE, CONTRIBUTING, SECURITY, issue/PR templates, CI config | | [Sync Repos](skills/sync-repos/) | Manage public/private repo pairs — verify parity, detect drift, run sync scripts, validate no data leaks | | [Dep Audit](skills/dep-audit/) | Cross-repo dependency audit — outdated packages, security advisories, version conflicts, license issues | | [Release Notes](skills/release-notes/) | Generate changelogs and GitHub releases from git history — conventional commits, PR grouping, semver | | [Social Preview](skills/social-preview/) | Generate OG social preview images (1280x640) for GitHub repos — branded templates, dark/light themes | | [Safe Push](skills/safe-push/) | Pre-push hygiene — PII/secrets scanning, commit message audit, rate-limited pushing, allowlist support |

Skill Packs

Grouped collections with setup wizards for installing related skills together:

• [Content Pack](skill-packs/content-pack.md) — 3 skills for SEO content, editorial pipelines, and client communication. (seo-content-writer, content-workflow, email-composer)
• [Creative & Design Pack](skill-packs/creative-pack.md) — 3 skills for frontend interfaces, technical diagrams, and programmatic video. (frontend-design, tech-diagram, remotion-video)
• [Developer Tools Pack](skill-packs/dev-tools-pack.md) — 2 skills for pre-push security scanning and README generation. (safe-push, github-readme)
• [DTC Skill Pack](skill-packs/dtc-pack.md) — 6 skills that give Claude Code deep expertise in DTC e-commerce marketing. (klaviyo-analyst, klaviyo-developer, shopify, google-analytics, looker-studio, pro-deck-builder)
• [Paid Media Pack](skill-packs/paid-media-pack.md) — 6 skills for cross-platform paid media — Google Ads, Meta Ads, Microsoft Ads, competitive analysis, waste detection, and account structure review. (google-ads, facebook-ads, microsoft-ads, competitor-ads-analyst, wasted-spend-finder, account-structure-review)
• [Strategy & Research Pack](skill-packs/strategy-pack.md) — 3 skills for market research, ICP development, and research synthesis. (market-research, icp-research, research-digest)

Multi-Tool Support

Skills work with 5 AI coding tools beyond Claude Code — Cursor, Aider, Windsurf, GitHub Copilot, and Gemini CLI. Run install.sh for interactive setup, or follow the per-tool instructions below.

Quick Install

bash scripts/install.sh

Auto-detects your installed tools, lets you choose which

…

Source & license

This open-source MCP server is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: thatrebeccarae
• Source: thatrebeccarae/claude-marketing
• License: MIT

Install and usage instructions live in the source repository linked above.