Ads Tiktok

TikTok Ads Deep Analysis

Process

1. Collect TikTok Ads data (Ads Manager export, Pixel/Events API status)
2. Read ads/references/tiktok-audit.md for full 28-check audit
3. Read ads/references/benchmarks.md for TikTok-specific benchmarks
4. Read ads/references/platform-specs.md for creative specifications
5. Read ads/references/scoring-system.md for weighted scoring algorithm
6. Evaluate all applicable checks as PASS, WARNING, or FAIL
7. Calculate TikTok Ads Health Score (0-100)
8. Generate findings report with action plan

What to Analyze

Creative Quality (30% weight)

• ≥6 creatives per ad group (T05) [Critical]
• All video 9:16 vertical 1080x1920 (T06) [Critical]
• Native-looking content, not corporate/polished (T07)
• Hook in first 1-2 seconds (T08)
• No creative active >7 days with declining CTR (T09)
• Spark Ads tested: ~3% CTR vs ~2% standard (T10)
• TikTok Shop integration for e-commerce (T20)
• Video Shopping Ads tested (T21)
• Caption SEO with high-intent keywords (T22)
• Trending audio used (sound-on platform) (T23)
• Custom CTA button, not default (T24)
• Safe zone compliance: X:40-940, Y:150-1470 (T25)

Technical Setup (25% weight)

• TikTok Pixel installed and firing on all pages (T01)
• Events API + ttclid passback active (T02)
• Events API Gateway evaluated for server-side integration
• Standard events configured (ViewContent, AddToCart, Purchase, CompleteRegistration)
• Advanced matching parameters configured

Bidding & Budget (20% weight)

• Bid strategy matches goal: Lowest Cost for volume, Cost Cap for efficiency (T11)
• Daily budget ≥50x target CPA per ad group (T12)
• Learning phase: ≥50 conversions per 7 days per ad group (T13)
• No edits during learning phase (resets learning)

Structure & Settings (15% weight)

• Separate campaigns for prospecting vs retargeting (T03)
• Smart+ campaigns tested: 42% adoption, 1.41-1.67 ROAS (T04)
• Search Ads Toggle enabled (20% conversion uplift combined with In-Feed; 57% of users use search) (T14)
• Placement selection reviewed: TikTok, Pangle, etc. (T15)
• Dayparting aligned with audience activity (T16)

Performance (10% weight)

• CTR ≥1.0% for in-feed ads (T17)
• CPA within target, 3x Kill Rule applies (T18)
• Average video watch time ≥6 seconds (T19)

Creative-First Strategy

TikTok is a creative-first platform. Unlike Google/Meta where targeting and bidding drive most performance, TikTok success depends primarily on creative quality.

What Makes a TikTok Ad Work

• Native feel: looks like organic content, not a polished ad
• Sound-on: 93% of TikTok is consumed with sound (never run silent)
• Fast hooks: capture attention in 1-2 seconds or lose the viewer
• Trend alignment: use trending sounds, formats, and editing styles
• UGC style: user-generated content outperforms studio content
• Vertical only: 9:16 is non-negotiable (no letterboxed horizontal)

Creative Testing Framework

1. Test 3-5 hooks per winning concept
2. Rotate creatives every 5-7 days (fatigue sets in fast)
3. Kill underperformers after 3 days if CTR 10% (significantly higher than standard landing page)

Smart+ Campaigns

• 42% of advertisers have adopted Smart+ (TikTok's automated campaign type)
• Average ROAS: 1.41-1.67
• Modular control (2025): Lock targeting, creative, budget, or placement independently
• Best for: e-commerce with product feed, app installs
• Evaluate: is the advertiser testing Smart+ alongside manual campaigns?
• Compare Smart+ performance vs manual for same objectives
• Check which modules are locked vs automated

GMV Max (Shop Ads)

Mandatory for all Shop Ads since July 2025. Evaluate:

• GMV Max campaign active for all TikTok Shop products
• Product feed quality and completeness
• Shop Ads performance vs standard in-feed campaigns

Symphony Automation

AI-powered creative variations generated from product URLs.

• Evaluate whether account uses Symphony-generated vs original creatives
• Assess impact on creative refresh cadence (Symphony can accelerate testing)
• Monitor quality of AI-generated variations vs manual creatives

TikTok Context

| Setting | Value | |---------|-------| | CPM | 40-60% cheaper than Meta | | Spark Ads CTR | ~3% (vs ~2% standard) | | Smart+ adoption | 42% of advertisers | | Smart+ ROAS | 1.41-1.67 | | Shop CVR | >10% | | Available markets | 11 countries (US, UK, ID, MY, PH, SG, TH, VN, JP, KR, BR) |

Key Thresholds

| Metric | Pass | Warning | Fail | |--------|------|---------|------| | CTR (in-feed) | ≥1.0% | 0.5-1.0% | 14 days |

Output

TikTok Ads Health Score

TikTok Ads Health Score: XX/100 (Grade: X)

Creative Quality:  XX/100  ████████░░  (30%)
Technical Setup:   XX/100  ██████████  (25%)
Bidding & Budget:  XX/100  ███████░░░  (20%)
Structure:         XX/100  █████░░░░░  (15%)
Performance:       XX/100  ████████░░  (10%)

Deliverables

• TIKTOK-ADS-REPORT.md: Full 28-check findings with pass/warning/fail
• Creative scorecard per ad (hook quality, safe zone, native feel)
• Smart+ vs manual performance comparison
• TikTok Shop readiness assessment (if e-commerce)
• Quick Wins sorted by impact

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: AgriciDaniel
• Source: AgriciDaniel/claude-ads
• License: MIT
• Homepage: https://claude-ads.md

Install and usage instructions live in the source repository linked above.