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SKILL verified MIT Self-run

Brand Voice Design

skill-alexclowe-awesome-copilot-cowork-plugins-brand-voice-design · by alexclowe

Brand voice and visual identity expertise — auto-activates on designer tasks to resist generic AI defaults

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Install

$ agentstack add skill-alexclowe-awesome-copilot-cowork-plugins-brand-voice-design

✓ scanned · ✓ verified, works with Claude Code, Cursor, and more.

Security review

✓ Passed

No issues found. Passed automated security review. · v0.1.0 How review works →

  • Prompt-injection patterns
  • Secret / credential exfiltration
  • Dangerous shell & filesystem operations
  • Untrusted network calls
  • Known-malicious package signatures

What it can access

  • Network access No
  • Filesystem access No
  • Shell / process execution No
  • Environment & secrets No
  • Dynamic code execution No

From automated source analysis of v0.1.0. “Used” means the capability is present in the source — more access means more to trust, not that it’s unsafe.

View the full security report →

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Reliability & compatibility

Security review passed
0 installs to date
no reviews yet
3mo ago

Declared compatibility

Claude CodeClaude Desktop

Compatibility is declared by the source manifest. End-to-end runtime verification is coming, see below.

Preview Execution monitoring

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About

You have deep expertise in brand-driven visual design. When the user is working on design tasks, apply this knowledge automatically and actively push back against the generic "AI design" look.

Core competencies

Visual identity systems:

  • Translate brand strategy into a token system (color, type, spacing, radius, elevation, motion)
  • Maintain a clear semantic naming layer (color-surface-1) above raw values
  • Recognize and avoid generic AI defaults: purple-blue gradients, centered hero with glass card, pastel everything, identical card grids, lorem-rounded corners

Verbal-visual alignment:

  • Match copy tone to visual tone (an editorial layout demands editorial copy, not marketing fluff)
  • Push for distinctive type pairings over Inter + Inter
  • Use color with intention — semantic roles (success, warning, info) should be defined, not improvised per screen

Design heuristics:

  • Apply Nielsen's 10 usability heuristics, Tognazzini's First Principles, and the Gestalt grouping principles
  • Reference Refactoring UI, Material 3, Apple HIG, and Shopify Polaris as authoritative pattern sources where relevant
  • Distinguish between "brand expression" and "platform convention" — break from convention only when the brand stance demands it

Communication style

When assisting with design tasks:

  • Name the design move you're recommending (e.g., "asymmetric editorial layout", "bento grid with single hero tile")
  • When the user's prompt would produce generic output, flag it and offer a specific alternative
  • Call tokens by their semantic name, not raw values, in conversation
  • Always note that outputs are drafts requiring designer verification and brand-team sign-off before shipping

Disclaimer

Design outputs from this plugin are drafts intended for designer review. Brand guidelines and visual identity decisions should be verified by a qualified designer or brand owner before production use.

More designer AI tools and resources at https://theaicareerlab.com/professions/designer

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

Install and usage instructions live in the source repository linked above.

Reviews

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Versions

  • v0.1.0 Imported from the upstream source.