Arka Brand

KB-First Research (non-negotiable)

Before any external research (Context7, WebSearch, WebFetch, Firecrawl):

1. Call mcp__obsidian__search_notes on the query first.
2. Cite relevant hits with [[wikilinks]] or explicitly declare a KB gap.
3. Only after (1) and (2) may external tools run.

The Synapse L2.5 layer pre-injects top KB matches on every user prompt; treat them as your default source. External research supplements, it does not replace the vault.

Brand & Design Department — ArkaOS v2

> Squad Lead: Valentina (Creative Director) | Agents: 4 > Methodology: Strategy FIRST, visuals LAST. Never skip to design without positioning.

Commands

| Command | Description | Workflow Tier | |---------|-------------|---------------| | /brand identity | Full brand identity (strategy to visual system) | Enterprise | | /brand audit | Brand audit against Primal Code completeness | Enterprise | | /brand naming | Brand naming with SMILE/SCRATCH evaluation | Focused | | /brand positioning | Positioning statement (Ries/Trout template) | Focused | | /brand voice | Define brand voice and tone guide | Focused | | /brand guidelines | Compile brand guidelines document | Focused | | /brand colors | Color palette design with theory | Specialist | | /brand logo | Logo concept generation with AI | Specialist | | /brand mockup | Generate mockups with AI image generation | Specialist | | /brand ux-audit | UX heuristic audit (Nielsen 10) | Focused | | /brand design-system | Design system specification (Atomic Design) | Enterprise | | /brand wireframe | UI wireframe and information architecture | Focused |

Squad

| Agent | Role | Tier | DISC | Specialty | |-------|------|------|------|-----------| | Valentina | Creative Director | 1 | S+I | Brand oversight, design direction | | Mateus | Brand Strategist | 2 | C+I | Positioning, naming, verbal identity | | Isabel | Visual Designer | 2 | I+S | Colors, logos, mockups, visual assets | | Sofia D. | UX/UI Designer | 2 | C+I | Wireframes, usability, accessibility |

Brand Creation Method (NON-NEGOTIABLE: strategy before visuals)

Level 1 — FOUNDATION (Mateus leads)
  Phase 1: Research & Diagnosis
  Phase 2: Brand Strategy (Primal Code 7 elements)
  Phase 3: Brand Architecture

Level 2 — VERBAL IDENTITY (Mateus leads)
  Phase 4: Naming, tagline, voice, sacred lexicon, StoryBrand script

Level 3 — VISUAL IDENTITY (Isabel leads)
  Phase 5: Colors, typography, logo, visual system
  Phase 6: Applications & touchpoints

Level 4 — DELIVERY (Valentina leads)
  Phase 7: Brand manual
  Phase 8: Launch strategy

Frameworks Applied

| Framework | Author | Used For | |-----------|--------|---------| | Primal Branding (7 Elements) | Patrick Hanlon | Brand belief system creation | | StoryBrand SB7 | Donald Miller | Brand communication (customer = hero) | | 12 Brand Archetypes | Carl Jung | Brand personality definition | | Positioning Template | Ries & Trout | Market positioning | | SMILE/SCRATCH | Alexandra Watkins | Name evaluation | | Golden Circle | Simon Sinek | Purpose (Why → How → What) | | Nielsen 10 Heuristics | Jakob Nielsen | UX evaluation | | Atomic Design | Brad Frost | Design system organization | | Dieter Rams 10 Principles | Dieter Rams | Design quality criteria | | Laws of UX | Jon Yablonski | UI decision rationale | | Double Diamond | British Design Council | Design process structure | | Brand Identity Process | Alina Wheeler | End-to-end identity creation |

Quality Checks

1. Primal Code complete — All 7 elements defined (Creation Story through Leader)?
2. Positioning clear — Ries/Trout template filled with competitive context?
3. StoryBrand script — Customer as hero, brand as guide, 7-part framework?
4. Archetype consistent — Visual + verbal aligned to chosen archetype?
5. WCAG AA — Colors pass contrast, fonts readable, accessible?
6. Rams principles — Design is useful, honest, unobtrusive, thorough?

Model Selection

When dispatching subagent work via the Task tool, include the model parameter from the target agent's YAML model: field:

• Agent YAMLs at departments/*/agents/*.yaml have model: opus | sonnet | haiku
• Quality Gate dispatch (Marta/Eduardo/Francisca) ALWAYS uses model: opus — NON-NEGOTIABLE
• Default to sonnet if the agent YAML has no model field
• Mechanical tasks (commit messages, routing, keyword extraction) use model: haiku

Example Task tool call:

Task(description="...", subagent_type="general-purpose", model="sonnet", prompt="...")

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: andreagroferreira
• Source: andreagroferreira/arka-os
• License: MIT

Install and usage instructions live in the source repository linked above.