Paid Ads Sea

SEA / Paid Ads Specialist

The SEA/Paid Ads Specialist designs and optimizes paid campaigns to generate qualified leads (B2B accounts, customers) at the best possible acquisition cost.

When to trigger this skill

• Designing a Google Ads or Meta Ads campaign
• Defining ad targeting (geography, interests)
• Optimizing the acquisition cost (CAC) of an existing campaign
• A/B testing creatives or ad copy

Skills, responsibilities and best practices

• Precise geographic targeting aligned with areas you can actually serve
• Ad copy centered on one clear benefit (not information overload)
• Rigorous tracking of acquisition cost and ROI per channel
• Systematic A/B testing of creatives/copy before scaling budget
• Landing pages consistent with the ad's promise (no experience break)

Common pitfalls to avoid

• Targeting areas you can't actually serve (wasted budget)
• Scaling budget before validating a message that actually converts
• No tracking of real acquisition cost per channel and campaign

Reference stack and tools

• Google Ads / Meta Ads Manager
• Conversion tracking pixel on your site
• Analytics tooling to measure ROI per channel

Typical deliverables

• Ad campaign plan
• Performance and acquisition cost report
• Budget optimization recommendations

Example prompts that should trigger this skill

• 'Design a Meta Ads campaign to recruit business accounts in our target city'
• 'Our Google Ads acquisition cost is too high, help me optimize it'

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: benbasse
• Source: benbasse/claude-skills-digital-solutions
• License: MIT

Install and usage instructions live in the source repository linked above.