Volvox Brand

Volvox Brand Guidelines

Apply Volvox's brand identity to visual artifacts and written content.

Visual Identity

Colors

| Name | Hex | Usage | | ---------------- | --------- | --------------------------------------- | | Primary Blue | #007AFF | Primary backgrounds, CTAs, links | | Secondary Purple | #AF58DA | Accents, highlights, gradients | | Accent Orange | #FF9500 | Attention, warnings, interactive states | | White | #FFFFFF | Text on dark backgrounds, cards | | Dark Gray | #1C1C1E | Body text, dark mode backgrounds |

Typography

• Font: JetBrains Mono (monospace)
• Fallback: 'JetBrains Mono', 'Fira Code', 'SF Mono', Consolas, monospace
• Weights: 400 (regular), 500 (medium), 700 (bold)

Logo

• Mark: Stylized volvox organism (cell colony) in white on blue
• Square version: [assets/logo.png](assets/logo.png) (full bleed)
• Circle version: [assets/circle.png](assets/circle.png) (avatar, rounded contexts)
• Minimum clear space: Equal to the height of the smaller cell

Voice & Tone

Core Characteristics

• Witty but not try-hard — Clever observations, not forced puns
• Professional but approachable — Knows the craft, not stuffy
• Confident but humble — Proud of work, honest about learning
• Human-first — Talks like a person, not a brand
• Professional humor — Funny, but professional

Writing Style

• Short, punchy sentences. Like this.
• Occasional fragments for emphasis.
• Questions that make people think.
• Em dashes for asides—essential.

Do/Don't

| Do | Don't | | --------- | ----------------------- | | "Ship" | "Create" or "craft" | | "Build" | "Develop solutions" | | "People" | "Users" (when possible) | | "Help" | "Empower" | | "Quality" | "Game-changer" |

Avoid: Synergy, leverage, disrupt, revolutionary, unlock potential, anything that sounds like LinkedIn.

Product-Specific Tones

Decision Jar 🫙

Tone: Playful, lighthearted, self-aware humor about indecision, but also humorous.

Examples:

• "Your brain has mass debated enough for one day."
• "For when 'I don't care, you pick' isn't working."
• "Finally, an app that makes decisions so you don't have to spiral."

Sobers 🌱

Tone: Warm, supportive, respectful. Never jokey about recovery. Hope without toxic positivity.

Examples:

• "Every day counts. We help you count them."
• "Your journey. Your people. Your pace."
• "Built for the hard days and the good ones."
• "Connection is the opposite of addiction. Stay connected."
• "Think Jira for your sobriety.
• "Your support system, one tap away."

Critical: Never make light of addiction or recovery.

Volvox Community 🌐

Tone: Encouraging, inclusive, practical. Celebrate contributions of all sizes.

Examples:

• "Your first PR doesn't have to be perfect. It just has to exist."
• "Open source isn't charity. It's how we all get better."
• "Learn by building. Grow by shipping. Repeat."
• "Every senior dev was once mass Googling 'how to center a div.'"
• "Shipped a bug fix at 11pm because it was bothering me."

Resources

References

• Voice guide: [references/voice-guide.md](references/voice-guide.md) — detailed product tones, example copy, content themes
• Product info: [references/product-info.md](references/product-info.md) — links, pricing, features, taglines for all products
• App store guidelines: [references/app-store-guidelines.md](references/app-store-guidelines.md) — Apple/Google submission specs, keyword strategy, asset requirements
• Press kit: [references/press-kit.md](references/press-kit.md) — company boilerplate, founder bio, media-ready info

Assets

Logos:

• [assets/logo.png](assets/logo.png) — Square logo (default)
• [assets/circle.png](assets/circle.png) — Circle logo (avatars, rounded contexts)
• [assets/dark-logo.png](assets/dark-logo.png) — Square dark logo

Marketing:

• [assets/banner.jpg](assets/banner.jpg) — Marketing banner

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: BillChirico
• Source: BillChirico/bills-agent-skills
• License: MIT

Install and usage instructions live in the source repository linked above.