Visual

Visual Identity

Define the visual identity system for "$ARGUMENTS". Create specifications for logo usage, color palette, typography, and imagery that express the brand visually.

Prerequisites

Read .metapowers/branding/$ARGUMENTS/02-strategy.md and .metapowers/branding/$ARGUMENTS/03-verbal.md. If 03-verbal.md does not exist, tell the user:

> Phase 3 (Verbal) has not been completed for "$ARGUMENTS". Run /branding:verbal $ARGUMENTS first, or use --skip-checks to bypass.

If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/branding/$ARGUMENTS/skip-log.md.

Process

1. Read context files:

• Read .metapowers/branding/$ARGUMENTS/02-strategy.md for personality and positioning
• Read .metapowers/branding/$ARGUMENTS/03-verbal.md for voice and tone

1. If the user has existing assets:

• Review logo files in .metapowers/branding/$ARGUMENTS/assets/logo/
• Review fonts in .metapowers/branding/$ARGUMENTS/assets/fonts/
• Review imagery in .metapowers/branding/$ARGUMENTS/assets/imagery/
• Document and formalize what exists

1. If creating from scratch, define:

Logo usage rules:

• Minimum size, clear space requirements
• Approved variations (primary, icon, monochrome, reversed)
• Prohibited uses
• Ask the user to provide/create logo files and place in .metapowers/branding/$ARGUMENTS/assets/logo/

Color palette:

• Primary colors (2-3) with hex, RGB values
• Secondary colors (2-4) with hex, RGB values
• Neutral colors for backgrounds and text
• Accessibility: contrast ratios for text on each background

Typography:

• Primary typeface: name, weights, usage (headings vs. body)
• Secondary typeface (if needed)
• Type scale: sizes, weights, line heights for each level
• Ask the user to provide font files and place in .metapowers/branding/$ARGUMENTS/assets/fonts/

Imagery style:

• Photography style (mood, composition, subjects)
• Illustration style (if applicable)
• Icon style
• Do's and don'ts

1. Write the artifact to .metapowers/branding/$ARGUMENTS/04-visual.md

Output

The visual identity written to .metapowers/branding/$ARGUMENTS/04-visual.md. Present a summary to the user highlighting:

• Primary color palette
• Typography choices
• Logo variations defined
• Imagery direction

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: bromso
• Source: bromso/metapowers
• License: MIT
• Homepage: https://bromso.github.io/metapowers/

Install and usage instructions live in the source repository linked above.