Chrisai Branding

ChrisAI Branding

Use this skill for branding work. Route the task to the narrowest future internal workflow unless the request clearly needs a deliberate sequence.

Ask clarifying questions when the brand inputs are missing. Keep assumptions explicit when working from incomplete product, market, audience, asset, or launch context.

Do not treat this skill as a general design, logo, marketing, SEO, legal, trademark, or business-strategy router. Use it when the primary deliverable is brand identity support, brand asset conversion, naming/domain exploration, brand research, logo generation, or brand kit creation.

Internal Workflows

• Use workflows/brand-guided-flow.md when the user wants branding help but

does not know where to start, is brand-new to branding, or needs a guided greenfield/brownfield path from current state to next steps.

• Use workflows/brand-research.md when the task is mainly about researching

competitors, corporate websites, product positioning, category language, market position, or public brand signals and needs a full research brief or coordinated research pass.

• Use workflows/competitor-discovery.md when the task is mainly about

finding, filtering, classifying, or shortlisting direct, indirect, or aspirational competitors.

• Use workflows/competitor-profiling.md when the task is mainly about

profiling known competitors, brands, products, or corporate websites from source-backed evidence.

• Use workflows/market-positioning-analysis.md when the task is mainly about

synthesizing competitor profiles into category patterns, positioning axes, white space, gaps, or differentiation opportunities.

• Use workflows/brand-naming.md when the task is mainly about creating,

refining, evaluating, or shortlisting names for a brand, product, feature, project, campaign, or company.

• Use workflows/tld-finder.md when the task is mainly about finding,

comparing, or shortlisting top-level domains for a brand, product, project, campaign, or company name.

• Use workflows/brand-strategy.md when the task is mainly about defining or

refining brand purpose, promise, positioning, audience/profile implications, differentiation, values, or strategic principles.

• Use workflows/brand-voice.md when the task is mainly about defining voice

traits, tone by channel, vocabulary, writing rules, or on-brand/off-brand language examples.

• Use workflows/brand-messaging.md when the task is mainly about one-liners,

value propositions, message pillars, taglines, CTA language, boilerplate, or messaging hierarchy.

• Use workflows/logo-generation.md when the task is mainly about creating,

refining, or iterating on a logo mark, wordmark, monogram, combination mark, app icon, or favicon-safe brand mark.

• Use workflows/brand-visual-guidelines.md when the task is mainly about

color, typography, imagery, iconography, layout, asset usage rules, accessibility notes, or visual-system guidance.

• Use workflows/brand-kit-generation.md when the task is mainly about

assembling strategy, audience/profile guidance, voice, messaging, visual guidelines, and usage rules into a bundled brand kit.

• Use workflows/brand-kit-audit.md when the task is mainly about reviewing

an existing brand kit, brand guide, or brand documentation for completeness, consistency, gaps, and implementation readiness.

• Use workflows/brand-consistency-review.md when the task is mainly about

checking whether a website, app UI, deck, README, docs page, marketplace listing, social profile, or other surface matches an existing brand kit or brand direction.

• Use workflows/brand-refresh.md when the task is mainly about updating or

modernizing an existing brand while preserving useful equity.

• Use workflows/brand-source-of-truth.md when the task is mainly about

organizing scattered brand docs, assets, exports, naming notes, or research into canonical, draft, deprecated, and generated materials.

• Use workflows/brand-asset-audit.md when the task is mainly about auditing

existing brand asset files for master format, SVG/PNG quality, transparency, favicon readiness, export gaps, or implementation handoff.

• Use workflows/brand-launch-readiness.md when the task is mainly about

checking whether a brand is ready to publish, announce, hand off, or use publicly.

• Use workflows/transparent-pngs.md when the task is mainly about creating,

cleaning up, exporting, or preparing transparent PNG assets.

• Use workflows/png-ico-conversion.md when the task is mainly about

converting PNG files to ICO files or ICO files to PNG files, including favicon-oriented image sets.

Sequencing

Only chain planned workflows when the user asks for a broader brand package or when one deliverable clearly depends on another. Use this order:

1. workflows/brand-guided-flow.md first when the user does not know which

branding workflow they need or asks for a guided greenfield/brownfield path.

1. workflows/brand-research.md first when brand positioning, competitor

context, category conventions, or market language are unknown.

1. Within research, use workflows/competitor-discovery.md,

workflows/competitor-profiling.md, and workflows/market-positioning-analysis.md as narrower components when the user only needs one part of the research process.

1. workflows/brand-naming.md when names need to be generated, evaluated, or

shortlisted.

1. workflows/tld-finder.md when naming or domain options need to be checked

before committing to a brand direction.

1. workflows/brand-strategy.md when purpose, promise, positioning,

differentiation, or audience implications are missing.

1. workflows/brand-voice.md and workflows/brand-messaging.md when verbal

identity or message assets need to be defined.

1. workflows/brand-visual-guidelines.md when visual usage rules and design

implications need to be documented.

1. workflows/logo-generation.md when a logo mark, wordmark, monogram, app

icon, or favicon-safe mark needs to be created or refined.

1. workflows/brand-asset-audit.md when existing asset files should be

inspected before conversion, guidelines, or handoff.

1. workflows/brand-source-of-truth.md when docs, assets, exports, or notes

are scattered and canonical sources need to be identified.

1. workflows/brand-kit-audit.md when an existing kit should be reviewed

before revising or regenerating it.

1. workflows/brand-refresh.md when an existing brand needs a preserve/change

map before narrower revision work.

1. workflows/brand-kit-generation.md when the component pieces should be

assembled into one kit.

1. workflows/brand-consistency-review.md when a real surface should be

checked against the brand kit or direction.

1. workflows/brand-launch-readiness.md before public publishing, launch,

handoff, or use.

1. workflows/transparent-pngs.md and workflows/png-ico-conversion.md only

when concrete brand assets need preparation or conversion.

Do not default to a full brand process when the user only asks for one asset, one domain shortlist, one research pass, or one brand-kit section.

Next-Step Guidance

Every branding workflow should end with one or two relevant next-step options and a stop here option when the user's requested deliverable is complete. Recommend the narrowest useful next workflow. Do not automatically continue into the next workflow unless the user asks to continue.

Decision Rules

• If the task is mainly about a concrete UI, product screen, wireframe,

design-system extraction, creative draft, or design handoff, route it to an appropriate design workflow instead.

• If the task is mainly about broad visual identity exploration beyond logo

marks and usage guidance, use this skill for brand strategy, logo workflow, usage rules, asset preparation, or brand-kit framing; use a design capability for broader rendered visual systems when needed.

• If the task is mainly about paid ads, launch planning, SEO, social content,

or go-to-market execution, use a marketing-focused capability instead.

• If the task needs current public web information, verify it with live

research before presenting findings as current.

• If the task involves domain availability, trademark risk, legal clearance,

or corporate-name availability, state that results are research support and not legal advice or a final availability guarantee.

• If the task requires image conversion, inspect the source files first when

they are available in the workspace and preserve the user's originals.

Workflow Behavior

• Confirm the narrow requested deliverable before expanding the scope.
• Prefer concise, structured drafts over broad branding playbooks.
• Keep source-of-truth inputs explicit: product name, audience, category,

competitors, existing website, logo files, colors, typography, domain constraints, and launch context.

• Mark assumptions clearly when brand inputs are incomplete.

Supporting References

• Use references/brand-research-report.md during brand-research work that

needs a structured brief, competitor profile, source table, or confidence labeling.

• Use references/brand-kit-template.md during brand-kit work that needs a

structured kit, mini kit, or implementation handoff template.

• Use references/logo-visual-concept-board.md before creating first-pass

visual logo concepts that should be judged as a polished concept board.

• Use references/logo-generation.md during logo work that needs concept

methods, SVG standards, review checklists, or favicon-safe handoff guidance.

• Use references/logo-analysis.md when an existing SVG or PNG logo should be

analyzed before logo refinement, visual guidelines, or brand-kit assembly.

• Use references/tld-finder.md, references/github-name-check.md,

references/npm-org-check.md, and references/x-name-check.md when the user needs usage guidance for the bundled availability scripts.

• Use references/master-format-selection.md before deciding whether an SVG

or PNG should be the master asset.

• Use references/png-transparency-validation.md before calling a PNG

transparent.

• Use references/svg-readiness.md before treating an SVG as a clean vector

master.

• Use references/vectorization-suitability.md before attempting PNG-to-SVG

conversion.

• Use references/favicon-qa.md and references/html-head-icons.md before

producing favicon or HTML-head icon deliverables.

• Use references/prompt-artifacts.md when a temporary SVG prompt artifact

would help guide asset generation.

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: cblanquera
• Source: cblanquera/chrisai
• License: MIT

Install and usage instructions live in the source repository linked above.