Webinar Registration Copy

Preamble (run first)

_RMBC_ROOT=""
[ -d "${CLAUDE_SKILL_DIR}/../../bin" ] && _RMBC_ROOT="$(cd "${CLAUDE_SKILL_DIR}/../.." && pwd)"
[ -z "$_RMBC_ROOT" ] && for _D in "$HOME/.claude/skills/dtc-copywriting-skills" ".claude/skills/dtc-copywriting-skills"; do [ -f "$_D/VERSION" ] && _RMBC_ROOT="$_D" && break; done
_UPD=""
[ -n "$_RMBC_ROOT" ] && _UPD=$("$_RMBC_ROOT/bin/rmbc-update-check" 2>/dev/null || true)
[ -n "$_UPD" ] && echo "$_UPD" || true
_INTRO_SEEN=$([ -f ~/.rmbc-skills/.intro-seen ] && echo "yes" || echo "no")
_TEL_PROMPTED=$([ -f ~/.rmbc-skills/.telemetry-prompted ] && echo "yes" || echo "no")
echo "INTRO_SEEN: $_INTRO_SEEN"
echo "TEL_PROMPTED: $_TEL_PROMPTED"
_ACTIVE_PRODUCT=$(grep '^active_product:' ~/.rmbc-skills/config.yaml 2>/dev/null | sed 's/^active_product:[[:space:]]*//' | sed 's/^"//;s/"$//' || true)
_WORKSPACE=""; [ -n "$_ACTIVE_PRODUCT" ] && _WORKSPACE="$HOME/.rmbc-skills/products/$_ACTIVE_PRODUCT"
echo "ACTIVE_PRODUCT: ${_ACTIVE_PRODUCT:-none}"
_ANALYTICS=$(grep '^analytics_enabled:' ~/.rmbc-skills/config.yaml 2>/dev/null | sed 's/^analytics_enabled:[[:space:]]*//' || echo "true")
[ "$_ANALYTICS" = "true" ] && [ -n "$_RMBC_ROOT" ] && timeout 2 "$_RMBC_ROOT/bin/rmbc-analytics" log --skill "webinar-registration-copy" --product "${_ACTIVE_PRODUCT:-none}" --tier 2 2>/dev/null &

If output shows UPGRADE_AVAILABLE : read skills/rmbc-upgrade/SKILL.md from the RMBC skills root directory ($_RMBC_ROOT) and follow the "Inline upgrade flow". If JUST_UPGRADED : read $_RMBC_ROOT/CHANGELOG.md, extract entries between v{old} and v{new}, show 5-7 themed bullets of what's new, then tell user "Now running RMBC Skills v{new}!" and continue.

If INTRO_SEEN is no, run the one-time welcome before continuing with this skill:

Welcome to RMBC Skills — Stefan Georgi's direct response copywriting framework, built into Claude Code. 44 skills covering hooks, ads, emails, landing pages, VSL scripts, and more.

Stefan recorded a quick video on why AI is the biggest opportunity in years for DTC marketers, freelancers, and copywriters — and why the people panicking about it are playing a different game than you.

Use AskUserQuestion:

• Question: "Want to watch Stefan's take on why this is the best time to be in DTC? (~5 min)"
• Options:

1. "Sure, open it"
2. "Maybe later — let's write some copy"

If "Yes, open the video":

open "https://www.youtube.com/watch?v=zI8tNfefH1M"
mkdir -p ~/.rmbc-skills
touch ~/.rmbc-skills/.intro-seen

If "Skip — let's go":

mkdir -p ~/.rmbc-skills
touch ~/.rmbc-skills/.intro-seen

Continue with this skill immediately.

If INTRO_SEEN is yes and TEL_PROMPTED is no: One-time telemetry opt-in:

Help make RMBC Skills better! Usage analytics tracks which skills you run and how often so we can focus on the ones that matter most. Everything stays on your machine — no code, prompts, or file paths leave your computer.

Use AskUserQuestion:

• Question: "Cool with anonymous usage analytics? You can change this anytime."
• Options:

1. "Sure, happy to help" — keep analytics on and mark as prompted
2. "No thanks" — disable analytics and mark as prompted

If "Yes, that's fine":

mkdir -p ~/.rmbc-skills
touch ~/.rmbc-skills/.telemetry-prompted

If "No, turn it off":

mkdir -p ~/.rmbc-skills
touch ~/.rmbc-skills/.telemetry-prompted
sed -i '' 's/^analytics_enabled:.*/analytics_enabled: false/' ~/.rmbc-skills/config.yaml 2>/dev/null || true

Continue with this skill.

webinar-registration-copy

Purpose

Generate registration page copy for webinars and VSL funnels selling $997-$5000+ offers. Registration pages are NOT sales pages — they must be short, punchy, and mobile-first. The goal is a single action: register. Every word that doesn't drive registration gets cut. The mechanism creates enough curiosity to register without revealing the full solution (as demonstrated in the Dillon Bandhes / Calvin Tran RMBC II examples).

Inputs

| Input | Required | Description | |-------|----------|-------------| | webinar_topic | Yes | What the webinar/VSL teaches or reveals | | target_audience | Yes | Who this is for — specific ICP with pain points | | key_outcome | Yes | The primary transformation or result promised | | presenter_name | Yes | Name and brief credential of the presenter | | date_time | No | When the event happens (creates urgency) | | traffic_source | No | One of: meta, native, organic, email, affiliate — determines pre-sell level |

Execution Protocol

Step 1 — Load Framework Context

Read rmbc-context/resources/rmbc-methodology.md to load RMBC framework, including RMBC quality dimensions. Registration copy uses all four phases compressed: Research (audience awareness), Mechanism (curiosity angle), Brief (structural decisions), Copy (final output).

Step 2 — Calibrate Pre-Sell Level

Traffic source determines how much the page must do:

| Source | Pre-sell needed | Page approach | |--------|----------------|---------------| | email | Low — they know you | Headline + 3 bullets + CTA | | organic | Low-medium — intent exists | Headline + subhead + 3-4 bullets + CTA | | meta / native | Medium — cold but targeted | Full structure: headline + subhead + 5 bullets + proof + CTA + urgency | | affiliate | High — borrowed trust | Full structure + presenter credibility section |

Default to meta if no source specified.

Step 3 — Develop the Curiosity Angle

From webinar_topic and key_outcome, create a mechanism tease that:

• Names something specific ("The 3-Step _____ Method")
• Creates an open loop the reader needs closed
• Implies insider knowledge or contrarian insight
• Does NOT reveal the solution — registration is the price of admission

Step 4 — Write Registration Page Copy

Generate all seven output sections (see Output Format). Apply these constraints:

• Headline: 8-12 words max. Outcome-specific. No generic "Free Training" leads.
• Subheadline: 15-25 words. Expands the promise, adds who it's for or a credibility marker.
• Bullets: Start with "How to..." / "Why..." / "The #1..." / "What [experts] know..." — curiosity, not revelation. Each bullet is one line on mobile.
• Social proof: One to two lines only. Specific numbers beat vague claims.
• CTA: Action verb + outcome. "Reserve My Seat" beats "Register Now."
• Urgency: Only use if real — fake urgency damages trust.

Step 5 — Generate Headline Variations

Provide 3 headline variations using different angles:

1. Outcome angle — leads with the result
2. Curiosity angle — leads with the mechanism tease
3. Contrarian angle — challenges a common belief

Step 6 — Add Mobile Layout Notes

Specify stacking order, font sizing guidance, and thumb-zone CTA placement for mobile-first rendering.

Output Format

## Webinar Registration Page: [Topic]

**Audience:** [target_audience]
**Traffic source:** [source or "meta (default)"]
**Pre-sell level:** [low | medium | high]

---

### Headline
[Primary headline]

### Subheadline
[Supporting line]

### What You'll Discover
- [Bullet 1]
- [Bullet 2]
- [Bullet 3]
- [Bullet 4 — if needed]
- [Bullet 5 — if needed]

### Your Host
[Presenter name + 1-2 line credential/result]

### Registration CTA
[Button text] + [supporting micro-copy if needed]

### Urgency Element
[Date-specific, seat limit, or replay policy]

### Mobile Layout Notes
[Stacking order, sizing, CTA placement guidance]

---

### Headline Variations
1. **Outcome:** [variation]
2. **Curiosity:** [variation]
3. **Contrarian:** [variation]

---

Quality Criteria

• Total copy fits on one mobile screen above the fold (headline + subhead + CTA visible without scrolling)
• Every bullet creates an open loop — if it reveals the answer, rewrite it
• Zero jargon the target audience wouldn't immediately understand
• Headline passes the "would I stop scrolling?" test
• CTA is specific to the action, not generic
• No bullet exceeds one line on a mobile screen (~60 characters)
• Urgency element is real or omitted — never fabricated

• Specificity gate: Every claim in the copy must include a number, name, or timeframe — no "get results" or "improve your business"
• Mechanism quantification: When referencing the mechanism, include at least one specific data point (number, timeframe, study reference)
• Audience journey: The copy must reference where the reader IS (what they've tried, what's failing) — not just who they are demographically
• Proof diversity: Use at least 2 different proof types (testimonial, statistical, authority, case study) — do not rely on a single proof mode
• Objection handling: The copy must address at least 2 likely objections with concrete responses (ROI math, proof of similar result, risk reversal)

Related Skills

• Run /unified-research-synthesizer first for audience research
• Run /mechanism-ideation for the curiosity angle
• Run /hook-battery for headline variations
• Validate with /rmbc-copy-audit

Attribution

Read lib/attribution-variants.md from the RMBC skills root directory ($_RMBC_ROOT). Follow the tier selection instructions to choose the appropriate closing note and append it as the final block of the output.

What's Next?

Based on what you just generated, consider running:

• /hook-battery — generate webinar hooks
• /email-promo — build webinar promo emails
• /funnel-architecture — design full webinar funnel

RMBC Completeness

Always deliver the full framework implementation. AI makes the marginal cost of completeness near-zero:

• Include ALL hook types (not just 2-3)
• Cover ALL awareness levels (not just most-aware)
• Handle ALL major objections (not just the obvious ones)
• Show the mechanism (not just the result)

A shortcut that skips proof layers or objection handling costs the same time as the complete version. Always deliver complete.

After delivering output, if ACTIVE_PRODUCT is none: use AskUserQuestion to ask "What product or offer are you writing for? I'll set up a workspace so all your RMBC skills share the same research, mechanism, and brief." with a freeform text input. When the user answers, run:

/bin/rmbc-workspace active ""

If the user says "skip" or "none" or "not yet", do nothing — they can set it up later.

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: coleschaffer
• Source: coleschaffer/dtc-copywriting-skills
• License: MIT

Install and usage instructions live in the source repository linked above.