Bd Partner Pitch

Partnership Pitch Generator

Partner pitches are NOT cold sales emails. They're deal proposals. This skill produces a full pitch package: outreach email + 1-pager + deck outline + proposed deal terms.

Input

Required (one of):

• partner-candidates.json — produced by /bd-partner-find (preferred — already has mutual value thesis)
• A specific partner name + type — ask user for these if not provided

Required:

• Your business context — pulled from icp-profile.json if present, else ask user

Optional:

• Specific partner the user wants to pitch (if multiple in partner-candidates.json)
• Preferred deal model (rev share / referral / co-sell / OEM / co-marketing)

Process

1. Confirm target partner — if multiple candidates in partner-candidates.json, ask which one (or generate top 3)
2. Read mutual value thesis — already defined in partner-candidates.json; refine if missing
3. Choose deal model — based on partner type:

• Channel / Reseller → rev share (10–30%) or margin
• Integration → co-marketing + revenue share on co-sourced deals
• Affiliate → CPA or % rev share
• JV → co-built P&L, equity / shared ownership
• Strategic Alliance → no money flow; co-marketing

1. Write the pitch package:

• Outreach email (under 150 words)
• 1-pager (problem / solution / mutual value / proposed model / next step)
• Deck outline (8–12 slides)
• Proposed term sheet skeleton (key deal points, NOT a legal doc)

1. Write 3-touch follow-up — bump, value-add, break-up

Output: partnership-pitch-{partner}.md

# Partnership Pitch: [Your Company] × [Partner Name]

## Deal model proposed
[One sentence: e.g., "Revenue share — 20% on co-sourced deals, 12-month exclusivity in [vertical]"]

---

## Section 1: Outreach email

### Subject line options (A/B/C)
- A: "Partnership idea — [[YOUR_CO]] × [[PARTNER_CO]]"
- B: "[[MUTUAL_CUSTOMER]] could be 10x bigger if..."
- C: "Quick partnership thought — 5 min read"

### Email body (target 120 words)
Hi [[FIRST_NAME]],

[Open with mutual context — shared customer / ICP / event]

[Mutual value thesis in 2 sentences — what each side gets]

[Specific data point or proof — why this works]

I sketched a quick proposal. Worth a 20-min chat next week?

[Sender]

---

## Section 2: 1-pager (attach as PDF or paste in email reply)

### Why now
[Trigger: market shift / customer signal / mutual opportunity]

### What we propose
**[Partner Name] gets:**
- Specific value 1
- Specific value 2
- Specific value 3

**[Your Company] gives:**
- Specific commitment 1
- Specific commitment 2
- Specific commitment 3

### How it works (3 steps)
1. [Pilot phase: 30-60 days, scope]
2. [Validation phase: success metric]
3. [Scale phase: rollout]

### Proof points
- [Customer case study or data]
- [Market signal]
- [Mutual customer]

### Proposed terms (high level)
| Term | Proposal |
|---|---|
| Deal model | Rev share / referral / co-sell / OEM |
| Split | XX% / YY% |
| Exclusivity | None / category / geographic |
| Term length | 12 months, auto-renew |
| Co-marketing | Joint webinar, co-authored content |
| Tech / integration | Native API integration, marketplace listing |

### Next step
[Specific 20-min ask]

---

## Section 3: Deck outline (8-12 slides)

1. **Title slide** — "[[YOUR_CO]] × [[PARTNER_CO]]: A partnership thesis"
2. **Why we're here** — the mutual opportunity in one sentence
3. **The market** — TAM / customer pain / inflection
4. **Why us, why you** — our complementary strengths (2x2 matrix)
5. **The customer outcome** — what mutual customers get
6. **Proposed model** — deal structure visualized
7. **Pilot plan** — 30/60/90 days
8. **Co-marketing motion** — joint content, events, sales
9. **Success metrics** — what we'll measure
10. **Investment & commitments** — resources from each side
11. **Risk & mitigations** — channel conflict, brand, execution
12. **Next steps** — 20-min discovery, term sheet, pilot kickoff

---

## Section 4: Term sheet skeleton (NON-LEGAL — directional only)

PARTNERSHIP TERM SHEET — [Your Co] × [Partner] ================================================

1. Partnership type: [Channel / Integration / etc]
2. Effective date: [Date]
3. Term: 12 months, auto-renew unless 60-day notice
4. Exclusivity: [None / category / geographic]
5. Revenue model: [Rev share %, Referral fee, etc]
6. Payment terms: Net 30 from invoice
7. Co-marketing commitments:

• Joint webinar (1/quarter)
• Co-authored content (2/year)
• Joint conference presence

1. Tech commitments:

• Native integration GA by [date]
• Marketplace listing

1. Success metrics:

• X co-sourced deals in 12 months
• $Y joint pipeline generated

1. Termination: 60-day notice, no penalty

================================================ [Note: Above is a directional term sheet — final terms via legal]

---

## Section 5: Follow-up sequence

### Day 5 — Bump
[2-line reply: "Hey [[FIRST_NAME]], floating this back up — happy to send the 1-pager to make it easier."]

### Day 10 — Value-add
[Share a specific case study OR a mutual customer success metric]

### Day 20 — Break-up
[Polite exit: "Going to stop reaching out — door's open if priorities shift. In the meantime, here's [content piece] that might be useful."]

---

## Notes for the sender

- **Don't pitch in the first email.** Frame as a 20-min exploratory chat.
- **Lead with their value.** "What you get" before "what we want."
- **Concrete > vague.** "20% rev share on co-sourced deals" beats "we'll figure out economics."
- **Anchor on mutual customers.** If you share customers, say so explicitly.
- **Decision-maker in CC?** Get the partnerships lead first; loop in their CEO only at term sheet stage.

Rules

• Pitch packages must include all 4 sections. Email + 1-pager + deck outline + term sheet skeleton.
• Term sheet is directional, not legal. Add disclaimer.
• Don't propose terms above market. Rev share for SaaS partners is typically 10–30%. Don't say 50%.
• Mutual value first. Always.
• Pitch length: Email under 150 words. 1-pager truly 1 page. Deck under 12 slides.

Next steps to suggest

1. /bd-partner-evaluate — if pitching multiple partners, score and prioritize
2. /bd-followup — extended follow-up cadence beyond 20 days
3. /bd-strategy — combine into full BD strategy report

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: dongcs52
• Source: dongcs52/claude-bd-skills
• License: MIT

Install and usage instructions live in the source repository linked above.