Launch Plan

Launch Plan

You get a lightweight, day-by-day launch plan — the right launch type for your stage, a real date and revenue goal, the messages and assets you need, and exactly what to do each day. Built to create a spike of attention and sales in a short window.

A launch is a spike, not your engine. It concentrates demand you've been building into a few days for a burst of revenue and momentum. It does not replace the daily habit of showing up and making offers — treat this as an event on top of that, not a substitute for it.

Personalization

This skill works in your brand voice. Before running, load the brand profile at ~/.claude/brand-profile.md.

• If it doesn't exist, run the personalize skill first (or just tell me your name, niche, offer, and audience — I'll create it).
• If a field this skill needs is blank, I'll ask one or two quick questions and save the answers back to the profile so you only answer once.
• Never invent facts or results about the user — use only what's in the profile, or ask.

What I need from you

1. What are you launching? (product, service, cohort, tool, community)
2. What stage is it at? Idea / building / built and ready to sell.
3. How big is your audience right now? (email list size, followers, or "basically none yet" — this changes the plan a lot)
4. Do you have a date in mind, or should I set one?
5. What's your revenue or signup goal for the launch? (a number to aim at)

Steps

1. Load the brand profile for voice, offer, audience, price, and default CTA. If the offer/price isn't set and this launch is for it, capture it now and save it back.

1. Pick the launch type that fits their stage. Recommend one — don't dump all options:

• Pre-sell — product isn't built yet, or you want validation before building. Sell it before it exists at a founder price. If it doesn't sell, you saved yourself the build. Best when you're unsure demand is real.
• Waitlist — built or nearly built, and you want to stack up demand before opening. Collect interested people, then open to them first with urgency. Best for building anticipation with a warm-ish audience.
• Directory / Product Hunt launch — a tool, app, or software product that benefits from a discovery-platform spike (Product Hunt, relevant directories, subreddits, communities). Best when the product is self-serve and demoable.
• Limited-time or lifetime deal — built and ready, you want a hard revenue spike now. A deadline or a one-time lifetime price forces the decision. Best when you have some audience and want cash + momentum fast.

If the audience is "basically none", say so plainly: a launch to nobody is just a quiet day. Recommend either a pre-sell to a small warm list / DMs, or spending the pre-launch window building an audience or a waitlist first — don't promise a spike that the reach can't produce.

1. Set the date and the goal. Pick (or confirm) a launch date far enough out to build the assets and warm the audience — usually 1 to 3 weeks. Write the goal as a concrete number (e.g. "30 pre-sales" / "$5,000" / "150 waitlist signups"). A launch without a number is a wish.

1. Build the asset / message checklist. Keep it lightweight — the minimum that makes the launch work, not a marketing-agency deliverable list. Typical set:

• The core offer page (sales page, waitlist page, or Product Hunt listing) — where people actually buy or sign up.
• A short pre-launch teaser sequence (2-3 posts / emails building curiosity).
• The launch-day announcement (the big "it's live" message).
• Mid-launch proof/urgency message(s).
• The closing / last-chance message when the window ends.
• The checkout or signup link (from the profile if set).

Mark which assets they already have vs. need to make. Offer to draft any of the messages in their voice.

1. Write the day-by-day timeline. Work backward from launch day. A simple shape:

• Days before (pre-launch): warm the audience — teasers, behind-the-scenes, "something's coming", open the waitlist. Build anticipation, don't sell yet.
• Launch day: announcement goes everywhere at once. Direct people to the one link. Reply to every comment/DM.
• Open window (the next few days): daily messages — new angle each day (proof, objection, a story, urgency as the deadline nears). Keep making the offer.
• Close day: last-chance message(s), the deadline lands, then close the cart / end the deal. Deadlines drive the majority of sales — protect the deadline.
• After: thank buyers, deliver, and note what worked for next time.

Lay it out as an actual dated schedule (Day -7, Day -3, Day 0, Day +1...), each day with the one or two concrete actions for that day.

1. Save the plan as a Markdown file at ~/launches/launch-[offer-slug]-[YYYY-MM-DD].md (create the folder if needed) containing: launch type + why, date, goal, asset checklist (with have/need marked), and the day-by-day timeline. Tell the user the path, then offer to draft the first pre-launch teaser to get them moving.

Example

Input: > "I built a Notion template pack for freelancers. It's done. I've got about 1,200 email subscribers and post on LinkedIn. Want to make some real money off it this month."

Output (excerpt of saved plan):

> Launch type: Limited-time deal — it's built, you have a warm list of 1,200, and you want cash now. A 5-day deal with a real deadline turns your existing audience into a spike. > > Date: Launch Monday July 21, close Friday July 25 midnight. > Goal: 60 sales. > > Checklist > - [have] The template pack + checkout link > - [need] Sales page with the deadline + price > - [need] 3 pre-launch teasers (this week) > - [need] Launch-day email + LinkedIn post > - [need] Daily emails Tue–Fri (proof, objection, story, last-chance) > > Timeline > - Day -5 to -1: Tease it — "dropping something Monday for freelancers who hate admin." One LinkedIn post + one email. > - Day 0 (Mon): It's live. Email + LinkedIn + Stories. One link. Reply to everyone. > - Day +1 (Tue): Proof email — screenshots of the template in use. > - Day +2 (Wed): Objection email — "is it worth it if I already use Notion?" > - Day +3 (Thu): Story email + "48 hours left." > - Day +4 (Fri): Two last-chance emails. Close at midnight. Do not extend. > - Day +5: Thank buyers, deliver bonuses, log what converted.

Notes / edge cases

• Protect the deadline. Most sales come in the final 24 hours. If you extend, you teach people your deadlines are fake and next launch converts worse.
• Don't over-build assets. A launch fails from no audience or no urgency, never from a missing seventh email. Ship the minimum and go.
• Match audience size to expectation. Set the goal against real reach — a spike is a percentage of the people who see it, not a miracle.
• This is an event, not the engine. Remind the user to keep their normal offer-making going after the launch spike settles.

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: duncan-buildroom
• Source: duncan-buildroom/profit-room-skills
• License: MIT

Install and usage instructions live in the source repository linked above.