Hormozi Ad Assembler

Hormozi Ad Assembler

The Assembly Formula

"Ads are constructed using a modular assembly line process." FORMULA: 50 Hooks × 3-5 Meats × 1-3 CTAs = 150 to 750 unique ads per week PREP-TIME SPLIT (80-20-0 Rule): 80% — Hooks (finding and writing the openers) 20% — Meat (developing scripts for the body) ~0% — CTAs (using proven, fundamental closing instructions) "If someone doesn't make it through the hook, then nothing else matters."

The 5 Ad Meat Formats

1. DEMONSTRATION ADS

• Product/Service Demonstration: showing the lead magnet or result of service
• Live Use or Reactions: real-time interaction with the product
• Unboxing: physical arrival and opening of a product
• Comparisons: visual Before and After sequences
• High Production Hero Ads: fast-paced, scene-switching ads (Dollar Shave Club style)

2. TESTIMONIAL ADS

• UGC (User-Generated Content): raw content from customers
• Founder Direct to Camera: business owner speaking to audience
• Podcast Style: clipped segments from recorded interviews
• Professional Testimonials: high-quality studio interviews
• Raw iPhone Style: unedited, casual testimonials
• Walk 'n Talk Rants: casual, mobile-recorded insights while moving
• Parade of Proof: fast-paced highlight reels with many different customers
• Man on the Street: rapid-fire single-question interviews at events
• Influencer/Celebrity Collabs: using third-party authority figures

3. EDUCATION ADS

• Explainer Videos: breaking down a complex concept
• Whiteboard Explainers: physical or digital board teaching
• How-to/Tutorials: instructional content
• Listicle Videos: "3 Biggest Problems Facing [Avatar]"
• Organic Content Clips: high-performing clips repurposed from social media

4. STORY ADS

• Storytelling/Narratives: traditional character-driven arcs
• Lifestyle: showing results of success (wealth, freedom, time)
• Warnings and Opportunities: highlighting a threat or new advantage
• Documentary Style: behind the scenes or journey-based content
• Skits and Comedy: humor or scenarios to make a point
• Brand Manifestos: sharing core values and mission

5. FACELESS ADS

• Screenshot Compilations: scrolling through customer texts/comments/results
• Text-Only: simple text overlays or kinetic typography
• Slide Shows/Animations: visual presentations
• Cartoon/Visual Effect Ads: non-human visual storytelling
• Meme Ads: culture-specific memes as "moth to a flame" for target audience

The CTA Formula (Word for Word)

"A good CTA shows or tells: what to do, how to do it, when to do it, what they get for doing it, and what happens next." What to do: "Take advantage of this great offer by..." How to do it: "...tapping the button on the bottom of your screen..." When to do it: "...before it expires..." What they get: "...and you'll get $1000 of free stuff..." What happens next: "...delivered straight to your inbox." SHOW AND TELL: "Don't just say it — visually demonstrate the next step by showing the screen the user will see, the form they must fill out, and the button they will click." CLEAR > CLEVER: Always prioritize clarity over cleverness in CTAs.

Lifecycle Ads Technique

"Weaponizes moments already occurring in the business." Step 1 — RECORD: Systematically record every call type: Sales calls, Onboarding calls, Support calls, Ascension calls. Step 2 — CLIP: "Before" moment: from the initial sales call (pain/struggle) "During" moment: from 1-2 support calls (work/implementation) "After" moment: from upsell, milestone, or award call (victory) Step 3 — ASSEMBLE: Cut together into one narrative showing the client's journey through time.

The Kaleidoscope Ads Framework

"The advanced step taken once winning ads are identified to take them to the moon." Step 1: Identify a winning ad. Step 2: Chop it into 3 parts: Hook + Meat + CTA. Step 3: Keep the winning Meat and CTA. Step 4: Run through a Kaleidoscope — generate 50 more hook variations. Result: Hundreds of new permutations from a single proven winner.

Additional Proof-Based Ad Types

UPON DELIVERY ADS: "Capture the raw ribbon cutting reaction moment when a client first sees their results." STAGE ADS: "Photos or videos taken while on stage with a celebrating crowd behind you to prove scale and authority." SOCIAL MEDIA SCRAPE ADS: "Repurpose high-performing organic posts or customer tags into paid creative." CHAT/COMMUNICATION SCRAPE: "Screenshots of win terms (Sales, PIF, Profit) from internal messaging threads." COMMUNITY SCRAPE: "Screen recordings of scrolling through win of the week threads in member groups."

Awareness-Based Ad Selection

Match ad type to prospect awareness level: MOST AWARE → Demonstration or Offer-based ads PRODUCT-AWARE → Testimonial or Parade of Proof ads SOLUTION-AWARE → Education or Comparison ads PROBLEM-AWARE → Story or Warning ads COMPLETELY UNAWARE → Curiosity-driven Narrative or Meme ads

Output Format

═══════════════════════════════════════ AD BATCH FOR [Product Name] ═══════════════════════════════════════ AWARENESS LEVEL TARGETED: [which level + why] AD OBJECTIVE: [awareness / consideration / conversion] HOOK (from hormozi-hook-writer skill): [Use hormozi-hook-writer to generate 10 hooks first] MEAT FORMAT SELECTED: [which of the 5 formats + why] AD 1 — [Hook 1 + Meat format]: Hook: [hook text] Body: [meat content — 3-5 sentences] CTA: [full 5-part CTA] AD 2 — [Hook 2 + same Meat]: Hook: [hook text] Body: [same meat, different hook] CTA: [same CTA] [Continue for 5-10 ads] KALEIDOSCOPE PLAN: [if winning ad found — list 5 hook variations to test] ═══════════════════════════════════════

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: elkadrinaoufal1996
• Source: elkadrinaoufal1996/hormozi-marketing-ultimate
• License: MIT

Install and usage instructions live in the source repository linked above.