Funnel Validator

Funnel Validator - DotCom Secrets Scorecard

Overview

Ruthlessly assess existing funnels against Russell Brunson's DotCom Secrets framework. Score objectively, expose conversion killers, prescribe actionable fixes.

Brunson's Core Principle: "You're one funnel away from changing your life."

When This Activates

• "validate my funnel" / "rate my funnel"
• "is my funnel good"
• "why isn't my funnel converting"
• Checking funnel before driving traffic
• Low conversion rates on landing pages
• Optimizing existing funnel

Key Difference from funnel-architect

• funnel-architect: Designing funnels from scratch
• funnel-validator: Assessing existing funnels, scoring, fixing

The Framework: DotCom Secrets Scorecard

HOOK (Grab Attention) → STORY (Build Connection) → OFFER (Close the Deal)

Scoring Dimensions (6 total):

| Dimension | Weight | What It Measures | |-----------|--------|------------------| | Hook Strength | 2x | Does it stop the scroll and grab attention? | | Story Connection | 1.5x | Does it create emotional connection and belief? | | Offer Clarity | 2x | Is the offer clear, compelling, and irresistible? | | Value Ladder Fit | 1x | Does this funnel fit the ascension path? | | Traffic Match | 1.5x | Is the funnel matched to traffic temperature? | | Conversion Path | 1x | Is the next step obvious and frictionless? |

Max Score: 100 points

Rating Scale

| Score | Rating | Verdict | |-------|--------|---------| | 85-100 | Conversion Machine | Ready to scale. Minor optimizations only. | | 70-84 | Strong Funnel | Good foundation. Fix weak points, then scale. | | 55-69 | Leaky Funnel | Significant gaps. Fix before scaling traffic. | | 40-54 | Broken Funnel | Major issues. Rebuild key components. | | 0-39 | Non-Functional | Start over. Fundamental problems throughout. |

Traffic Temperature Reference

| Temperature | They Know | Appropriate Funnel | |-------------|-----------|-------------------| | Cold | Nothing about you | Lead funnel, value-first content | | Warm | Problem + your solution | Tripwire, webinar, challenge | | Hot | Ready to buy | Sales page, order form, call booking |

Value Ladder Reference

1. Free: Lead magnet, free content
2. Low-Ticket: $7-97 tripwire, self-liquidating offer
3. Mid-Ticket: $97-997 course, program
4. High-Ticket: $1K-10K coaching, done-for-you
5. Continuity: Recurring membership, retainer

Integration

| Skill | When to Use | |-------|-------------| | funnel-architect | After validation, rebuild weak areas | | Genfeed content-reviewer | Validate the copy on each page | | offer-validator | Validate the core offer separately | | traffic-architect | Design traffic strategy for validated funnel |

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For complete scoring criteria for all 6 dimensions, red flags checklist, epiphany bridge framework, CTA best practices, output format template, example validations (leaky funnel, strong funnel), and common validation mistakes, see: references/full-guide.md

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: genfeedai
• Source: genfeedai/skills
• License: MIT
• Homepage: https://skills.sh/genfeedai/skills

Install and usage instructions live in the source repository linked above.