Social Profile Discover

Social Profile Discover

Systematically discover social media profiles for a person or company. The output feeds directly into prospect-social-audit for evaluation and CRM enrichment.

Purpose

Finding social profiles manually is inefficient and error-prone. This skill runs structured searches across platforms, extracts canonical profile URLs, and separates company profiles from personal profiles — so downstream skills get clean, verified data.

When to Use

• Before running prospect-social-audit on a new company
• Enriching a CRM contact with their social presence
• Finding where a competitor or peer is active
• Building a target account list for social engagement
• Verifying that a discovered profile is actually the right person/company

Inputs Required

• Name (person name or company name — required)
• Company or context (for disambiguation — "this person works at X")
• Website (optional — the best source of social links is the company's own footer)
• Location (optional — helps disambiguate common names)
• Target platforms (default: all — LinkedIn, X, Instagram, Facebook, TikTok, YouTube)

Procedure

Step 1: Check the website first

The company's own website is the most reliable source. Social icon links are usually in the footer, header, or Contact page.

firecrawl scrape "{website}" --format markdown

Extract all social URLs from href attributes:

• linkedin.com/company/{slug}
• linkedin.com/in/{slug} (personal)
• instagram.com/{handle}
• facebook.com/{page}
• x.com/{handle} or twitter.com/{handle}
• tiktok.com/@{handle}
• youtube.com/@{handle} or youtube.com/channel/{id}

Step 2: Search per platform

For each platform not found on the website, search systematically:

LinkedIn (person):

firecrawl search "site:linkedin.com/in \"{name}\" {company} {title}" --limit 5

LinkedIn (company):

firecrawl search "site:linkedin.com/company \"{company_name}\" {location}" --limit 5

X / Twitter:

firecrawl search "site:x.com OR site:twitter.com \"{name}\" {company}" --limit 5

Instagram:

firecrawl search "site:instagram.com \"{company_name}\" {location}" --limit 5

Facebook (business page):

firecrawl search "site:facebook.com \"{company_name}\" {location}" --limit 5

TikTok:

firecrawl search "site:tiktok.com \"{name_or_company}\"" --limit 5

YouTube:

firecrawl search "site:youtube.com \"{company_name}\" channel" --limit 5

Step 3: Verify each candidate profile

For each potential profile match, verify:

1. Name match: does the display name contain the expected name/company?
2. Bio/description match: does the bio mention the expected industry, location, or company?
3. Activity match: is the profile recently active (posts in last 90 days)?
4. Follower match: is the follower count plausible for this person/company?

Firecrawl scrape the profile page to extract bio and recent activity:

# For LinkedIn profiles (may return limited data for non-public profiles)
firecrawl scrape "{profile_url}" --format markdown

# For Instagram
firecrawl scrape "{instagram_url}" --format markdown

# For X
firecrawl scrape "{x_url}" --format markdown

Step 4: Distinguish company vs. personal profiles

| Profile Type | Indicators | |-------------|-----------| | Company page | Multiple employees listed, "company" in URL, industry description | | Personal profile | Single person, job titles, "in" in LinkedIn URL, individual posts | | Creator/business account | Individual posting as a brand, often solo founders |

Step 5: Compile canonical URLs

Return exactly one canonical URL per platform per entity (company vs person), or "Not found." Prefer:

• Website footer links > platform search results > search engine results
• Verified matches > unverified candidates
• Active profiles > dormant profiles

Output Format

# Social Profile Discovery: {Name}

## Source Summary
- **Website checked:** {url} (socials found: {count})
- **Platforms searched:** {platforms}
- **Profiles found:** {found}/{total searched}

## Company Profiles
| Platform | URL | Verified? | Source |
|----------|-----|-----------|--------|
| LinkedIn | {url} or "Not found" | {Yes/Probable/Unverified} | {Website / Search} |
| Instagram | @{handle} or "Not found" | {Yes/Probable/Unverified} | {Website / Search} |
| X | @{handle} or "Not found" | {Yes/Probable/Unverified} | {Website / Search} |
| Facebook | {url} or "Not found" | {Yes/Probable/Unverified} | {Website / Search} |
| TikTok | @{handle} or "Not found" | {Yes/Probable/Unverified} | {Website / Search} |
| YouTube | {url} or "Not found" | {Yes/Probable/Unverified} | {Website / Search} |

## Person Profiles ({contact_name} — if sought)
| Platform | URL | Verified? | Source |
|----------|-----|-----------|--------|
| LinkedIn | {url} or "Not found" | {Yes/Probable/Unverified} | {Website / Search} |
| X | @{handle} or "Not found" | {Yes/Probable/Unverified} | {Website / Search} |
| Instagram | @{handle} or "Not found" | {Yes/Probable/Unverified} | {Website / Search} |

## Unverified Candidates (for manual review)
- {url} — {why unsure} — {recommendation}

## JSON Export (for CRM)
```json
{
  "companySocials": {
    "linkedin": "...",
    "facebook": "...",
    "instagram": "...",
    "twitter": "...",
    "youtube": "...",
    "tiktok": "..."
  },
  "contactSocials": {
    "linkedin": "...",
    "twitter": "...",
    "instagram": "..."
  }
}

## Done Criteria

The skill is complete when:
1. All target platforms are searched (or explicitly skipped)
2. Each found profile has a verification status (Yes/Probable/Unverified)
3. Company and personal profiles are clearly separated
4. JSON export is ready for CRM enrichment
5. Unverified candidates are listed with recommendations

## Pitfalls

- Assuming the first search result is correct (verify before accepting)
- Mixing company and personal profiles (LinkedIn URLs: /company/ vs /in/)
- Missing profiles because the handle doesn't match the company name (always check the website footer)
- Rate-limiting: Firecrawl and platform search may throttle (space searches out)
- Firecrawl sometimes returns limited Markdown from LinkedIn (restricted by auth walls)

## Verification

For each "Verified: Yes" profile URL, open the link. Does the profile clearly belong to the target person/company? If you hesitate, mark it as "Probable" or "Unverified."

## See Also

- **references/platform-specs.md** — character limits, aspect ratios, benchmarks
- **references/tool-requirements.md** — API auth options, tool paths per platform
- **skills/research/prospect-social-audit/SKILL.md** — evaluates discovered profiles

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [gokulb20](https://github.com/gokulb20)
- **Source:** [gokulb20/Crewm8-Social-Media-Manager-Skill-Graph](https://github.com/gokulb20/Crewm8-Social-Media-Manager-Skill-Graph)
- **License:** MIT
- **Homepage:** https://crewm8.ai

Install and usage instructions live in the source repository linked above.