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SKILL verified Apache-2.0 Self-run

Campaign Planning

skill-gtmagents-gtm-agents-campaign-planning · by gtmagents

Use when developing campaign strategy, briefs, KPIs, and workback schedules before execution.

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Install

$ agentstack add skill-gtmagents-gtm-agents-campaign-planning

✓ scanned · ✓ verified, works with Claude Code, Cursor, and more.

Security review

✓ Passed

No issues found. Passed automated security review. · v0.1.0 How review works →

  • ✓ Prompt-injection patterns
  • ✓ Secret / credential exfiltration
  • ✓ Dangerous shell & filesystem operations
  • ✓ Untrusted network calls
  • ✓ Known-malicious package signatures

What it can access

  • ✓ Network access No
  • ✓ Filesystem access No
  • ✓ Shell / process execution No
  • ✓ Environment & secrets No
  • ✓ Dynamic code execution No

From automated source analysis of v0.1.0. “Used” means the capability is present in the source — more access means more to trust, not that it’s unsafe.

View the full security report →

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Reliability & compatibility

✓ Security review passed
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Declared compatibility

Claude CodeClaude Desktop

Compatibility is declared by the source manifest. End-to-end runtime verification is coming, see below.

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About

Campaign Planning Skill

When to Use

  • Before launching multi-channel GTM efforts.
  • When stakeholder alignment on goals, personas, and offers is needed.
  • During quarterly planning or major product launches.

Framework

  1. Set Objectives – tie to revenue/pipeline targets, define primary KPIs.
  2. Audience & Offers – map personas, stages, ICP tiers, and value propositions.
  3. Messaging Architecture – craft key narrative, proof points, CTA hierarchy.
  4. Channel Mix – select channels, budget split, cadence, sequencing logic.
  5. Workback Plan – create timeline with dependencies, approvals, and resource allocation.
  6. Risk Assessment – identify blockers (legal, creative bandwidth, data access) and mitigations.

Templates

  • Campaign Brief: See templates/campaign_brief.md for goal, audience, and KPIs.
  • RACI matrix for decision-making.
  • Timeline Gantt template with creative/ops milestones.

Tips

  • Host a kickoff with every execution lead to walk through the brief and capture risks live.
  • Keep KPIs to one primary and two secondary to avoid diffused focus.
  • Bake review/QA milestones into the workback to prevent last-minute rework.
  • Maintain a single source-of-truth dashboard so partner teams see timing, assets, and blockers.

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

Install and usage instructions live in the source repository linked above.

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Versions

  • v0.1.0 Imported from the upstream source.

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