Xiaohongshu Content Studio

Xiaohongshu Content Studio

Use this skill when the goal is not just to write a post, but to create a Xiaohongshu-ready content package that feels natural, specific, and visually coherent.

The output should sound like a real person with experience, not a generic productivity template. Favor clarity, useful detail, and platform-native rhythm over corporate polish.

Inputs

Useful inputs for this skill include:

• the topic, product, project, or experience you want to share
• your persona, tone, and target audience
• the post objective such as attracting clicks, building trust, sharing experience, or showing a project
• any examples, screenshots, data points, or before-after material
• whether you need titles only, full body copy, carousel direction, or a complete posting package

Outputs

Strong outputs from this skill usually include:

• several title options with different hook styles
• cover text options
• a clear post angle and outline
• final body copy written in a Xiaohongshu-native rhythm
• image, cover, or carousel directions
• optional comment guidance or call-to-action suggestions

Non-goals

This skill is not the best fit for:

• formal technical documentation or office reports
• generic SEO blog posts aimed at search engines first
• image generation without any content strategy context
• posts that should sound corporate, sterile, or platform-agnostic

Workflow

1. Set the post objective.

Choose the dominant intent:

• attract clicks
• share experience
• teach something
• build trust
• package a project
• spark discussion

1. Define the persona and audience.

Be explicit about:

• who is speaking
• what credibility they have
• what problem the reader cares about
• what tone fits the post

1. Build the content package.

Whenever possible, produce:

• title options
• cover text
• post outline
• final body copy
• image or carousel directions
• optional comment guidance or CTA

1. Make it feel platform-native.

Favor:

• short readable paragraphs
• specific examples
• concrete numbers or scenes
• emotionally grounded hooks
• less AI polish, more lived-in phrasing

Quality Bar

Avoid:

• vague "干货分享" filler
• over-formal wording
• too many empty adjectives
• clickbait that the body cannot support
• visual directions that ignore layout practicality

Examples

Example 1: Project packaging

User request: > 把我的校园招聘推荐系统包装成一篇小红书笔记。

Good use of this skill:

• choose a believable personal angle instead of sounding like a press release
• turn system features into readable project-sharing beats
• provide title, cover text, body copy, and carousel direction as one package

Example 2: AI tools post

User request: > 帮我写一篇我本地部署 Qwen 的分享，想让人觉得真实，不要太 AI 味。

Good use of this skill:

• focus on what you actually used and learned
• keep the tone grounded in personal experience
• avoid empty hype and generic productivity claims

Example 3: Cover and hook generation

User request: > 给我 10 个封面标题和 3 套轮播图方向。

Good use of this skill:

• vary hook style instead of repeating one template
• keep cover text short and readable at small size
• make the visual direction match the topic and persona

Pairing With Other Skills

Use these when useful:

• copywriting for titles and hooks
• content-creator for full post drafts
• content-humanizer and copy-editing for tone cleanup
• brand-guidelines and ad-creative for visual consistency
• infographics and generate-image for carousel or cover direction

Triggers

Common requests that should trigger this skill:

• "帮我写一篇小红书"
• "给我几个封面标题"
• "帮我做轮播图文案"
• "把这个项目包装成小红书笔记"
• "生成配图和封面方向"

Reference

Read [references/checklist.md](references/checklist.md) when you need a post package checklist.

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: however-yir
• Source: however-yir/claude-skills
• License: MIT

Install and usage instructions live in the source repository linked above.