Write Social

Social Copy — Orchestrator

3 agents (copywriter → format-checker → critic) generate platform-native social copy with enforced limits and rubric scoring. Capability: [routing.yaml](routing.yaml). Agents + dispatch + rubric: [references/agent-manifest.md](references/agent-manifest.md). Methodology: [references/playbook.md](references/playbook.md).

Core question: Does this copy stop the scroll, clear all platform limits, and earn the click — on THIS platform?

Critical Gates — load first

Full detail: [references/procedures/critical-gates.md](references/procedures/critical-gates.md).

1. Single-platform per artifact — multi-platform = re-invoke per platform.
2. Single-market per artifact — VN auto-routes through polish-vn.
3. Brand mode required (founder / company) — no silent default (Anti-Pattern #5 floor).
4. Max 1 format-check revision at baseline — two REVISION_REQUIRED = FORMAT_FAIL.

Before Starting

Apply references/_shared/before-starting-check.md. Then:

| Artifact | Source | Required? | |---|---|---| | brand/BRAND.md | create-brand | Hard — brand_mode | | research/icp-research.md | research-icp | Rec — audience | | research/product-context.md | research-icp | Rec — voice + proof | | docs/forsvn/artifacts/marketing/brief-shortform/[slug]/brief.md | brief-shortform | Opt — Warm Start | | docs/forsvn/artifacts/marketing/campaign-plan.md | plan-campaign | Opt — cadence |

Mode per references/_shared/mode-resolver.md. budget: standard. --fast → format-check loop = 0; --deep → MAX 2. --fast does NOT skip Cold Start or Critical Gates. Check .forsvn/index/manifest.json for prior marketing/copy/[platform]-*-[slug].md or upstream brief-shortform / plan-campaign. Run Pre-Dispatch per references/procedures/pre-dispatch.md: auto-scan, then 5-Q Cold Start. Session execution profile (single-vs-multi): inherit per references/_shared/execution-policy.md.

Quality Gate — 5 dimensions

Full rubric + per-platform calibration + Discrimination Test: [references/agent-manifest.md](references/agent-manifest.md) § 5-Dim Critic Rubric. Domain rubric: [references/rubric.md](references/rubric.md).

• [ ] Hook scroll-stop (Tier 1/2 archetypes per platform-intel §1)
• [ ] Char/word limits (hard caps + visible-window per platform-intel §2)
• [ ] CTA placement vs algorithm truncation (X/LinkedIn; TikTok/Reels/Shorts default 10)
• [ ] Pattern-interruption density (LinkedIn over-density penalty)
• [ ] Format compliance (post / thread / carousel / vertical-video caption)

Pass total ≥35/50 AND no dim 0. Discrimination test every cycle.

Artifact Contract

• Path: docs/forsvn/artifacts/marketing/copy/[platform]-[YYYY-MM-DD]-[slug].md. Lifecycle: pipeline.
• Frontmatter (15): verbatim schema (adds legibility pack_verified + applied_tactics to the prior 13) → [references/format-conventions.md](references/format-conventions.md).
• Body (in order): Hook variants (### Variant [A|B|C]) · Body · CTA · Format spec · Legibility block ([convention](references/_shared/legibility-convention.md)) · Why this works · Critic verdict (6-row table) · Anti-patterns triggered (- None if empty).

Side effects + consumed-by + cross-stack contract: [references/procedures/artifact-contract.md](references/procedures/artifact-contract.md).

Routing + Dispatch

Single sequential graph (copywriter → format-checker → critic), no branching. Graph + fallback + polish handoff + mode interaction: [references/procedures/dispatch-mechanics.md](references/procedures/dispatch-mechanics.md).

Format-check bounce: PASS → critic. REVISIONREQUIRED → copywriter ONCE under ## Format-Checker Feedback — Address Every Violation. Second → FORMATFAIL; ships status: blocked; critic NOT dispatched.

Chain Position

Prev: brief-shortform (locks platform/hook/audience/goal) OR plan-campaign (cadence) OR greenfield. Next: see ## Execution. Re-run: new platform, brand-voice shift, hook A/B, underperformance.

Deference: paid ad → write-ad; full video brief → brief-shortform; landing-page → write-copy; long-form (articles, Substack, blog) → write-copy or optimize-seo; VN polish → polish-vn; AI-pattern stripping → humanmaxxing.

Anti-Patterns

[references/anti-patterns.md](references/anti-patterns.md) — 14 patterns (10 original + 4 cross-cutting: polish-chain on FAIL/FORMAT_FAIL, multi-platform, VN-market without vn-tone, cross-stack drift). Re-read before ship.

Durable Rules (protected)

Completion Status

• DONE — copy generated, all format limits passed, critic ≥35, variant_count delivered.
• DONEWITHCONCERNS — delivered; critic 25-34 OR any dim <4 OR verdict fail (FAIL ships with annotations).
• BLOCKED — FORMATFAIL (two REVISIONREQUIRED); platform unsupported; brief contradicts brand_mode unresolved.
• NEEDS_CONTEXT — no brief, topic, brand voice, experience/, or brand/BRAND.md; recommend brief-shortform or create-brand.

Execution

Offer the registry-gated fork (category publish) — Brief-only: polish (humanmaxxing / polish-vn) if flagged; Assisted/Direct need a verified engine. See [execution-fork.md](references/_shared/execution-fork.md); record execution_mode.

Worked Example

LinkedIn founder-voice walkthrough (Cold Start → dispatch → critic 44/50 PASS → polish decision): [references/examples/social-walkthrough.md](references/examples/social-walkthrough.md). 10 per-platform strong/weak: [references/examples.md](references/examples.md).

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: hungv47
• Source: hungv47/meta-skills
• License: MIT
• Homepage: https://skills.forsvn.com/

Install and usage instructions live in the source repository linked above.