Github Presence

GitHub Presence

GitHub is where developers evaluate your project before trying it. This skill covers README optimization, profile READMEs, discoverability through topics and awesome lists, and using GitHub features for marketing.

---

Before You Start

1. Read .agents/developer-audience-context.md if it exists
2. Audit your current GitHub presence (profile, pinned repos, READMEs)
3. Understand: GitHub is often the first technical evaluation — optimize accordingly

---

README Structure

The Anatomy of a Great README

| Section | Purpose | Required? | |---------|---------|-----------| | Logo/Banner | Brand recognition, visual appeal | Recommended | | Badges | Quick trust signals, status | Recommended | | One-liner | What it does in one sentence | Required | | Hero example | Immediate "what does it look like?" | Highly recommended | | Features | Why use this over alternatives | Required | | Quick start | Get running in

Project Name One compelling sentence explaining what this does.

Documentation • Website • Discord

---

Why Project Name?

• Feature 1 — Brief explanation
• Feature 2 — Brief explanation
• Feature 3 — Brief explanation

Quick Start

npm install project-name

import { thing } from 'project-name';

const result = thing.doSomething();
console.log(result);

Installation

npm

npm install project-name

yarn

yarn add project-name

pnpm

pnpm add project-name

Usage

Basic Example

// Code example with comments

Advanced Example

// More complex example

Documentation

Full documentation available at docs.example.com

• Getting Started
• API Reference
• Examples

Contributing

We welcome contributions! Please see [CONTRIBUTING.md](CONTRIBUTING.md) for details.

License

MIT © Your Name

---

## Badges That Matter

### Trust Signal Badges

| Badge | What it shows | When to use |
|-------|--------------|-------------|
| CI/Build status | Code quality | Always |
| Version | Latest release | Always for packages |
| License | Legal clarity | Always |
| Downloads/installs | Adoption | When impressive |
| Coverage | Test quality | If > 70% |
| Security | Audit status | If you have it |

### Community Badges

| Badge | Source | Purpose |
|-------|--------|---------|
| Discord members | shields.io | Show active community |
| GitHub stars | shields.io | Social proof |
| Contributors | shields.io | Open source health |
| Last commit | shields.io | Project activity |

### Badge Services

| Service | URL | Best for |
|---------|-----|----------|
| Shields.io | shields.io | Most badges |
| Badgen | badgen.net | Fast, minimal |
| GitHub badges | Native | Actions, issues |

### Badge Examples

```markdown

[](https://www.npmjs.com/package/package-name)

[](https://www.npmjs.com/package/package-name)

[](LICENSE)

[](https://discord.gg/invite)

[](https://github.com/org/repo)

---

Profile README

Setting Up Profile README

1. Create a repository with your username (e.g., github.com/yourname/yourname)
2. Add a README.md file
3. This displays on your profile page

Profile README Structure

# Hi, I'm [Name] 👋

[One sentence about what you do]

## What I'm Working On

- 🔭 Building [project] — [brief description]
- 🌱 Learning [technology]
- 💬 Ask me about [expertise areas]

## Projects

| Project | Description | Stars |
|---------|-------------|-------|
| [Project 1](link) | Brief description |  |
| [Project 2](link) | Brief description |  |

## Recent Blog Posts

## Connect

[](https://twitter.com/handle)
[](https://linkedin.com/in/handle)

## GitHub Stats

Profile README Best Practices

| Do | Don't | |----|-------| | Keep it scannable | Write paragraphs | | Show your best projects | List everything | | Include current work | Let it get stale | | Add contact methods | Make it hard to reach you | | Show personality | Be generic |

---

Discoverability

GitHub Topics

Topics are how people find repositories. Optimize for search.

| Topic strategy | Example | |----------------|---------| | Technology | javascript, rust, python | | Framework | react, nextjs, django | | Use case | cli, api, testing | | Category | developer-tools, devops | | Problem | authentication, caching |

Add topics: Repository settings → Topics (up to 20)

Search Optimization

GitHub search considers:

1. Repository name — Include main keyword
2. Description — 350 chars, keyword-rich
3. README content — Full text indexed
4. Topics — Category matching
5. Language — Auto-detected

Awesome Lists

Getting on awesome lists drives traffic and credibility.

| Step | Action | |------|--------| | 1 | Find relevant awesome lists (search "awesome + [topic]") | | 2 | Check list requirements (quality, activity, docs) | | 3 | Ensure your project meets criteria | | 4 | Submit PR following list's guidelines | | 5 | Be patient — curation takes time |

Popular awesome lists for dev tools:

• awesome-cli-apps
• awesome-selfhosted
• awesome-nodejs
• awesome-python
• awesome-go
• awesome-rust
• awesome-devops

---

GitHub Actions for Marketing

Automated README Updates

# .github/workflows/readme-update.yml
name: Update README

on:
  schedule:
    - cron: '0 0 * * *'  # Daily
  workflow_dispatch:

jobs:
  update:
    runs-on: ubuntu-latest
    steps:
      - uses: actions/checkout@v4

      # Example: Update blog post list
      - uses: gautamkrishnar/blog-post-workflow@master
        with:
          feed_list: "https://yourblog.com/feed"

      - name: Commit changes
        run: |
          git config --local user.email "action@github.com"
          git config --local user.name "GitHub Action"
          git add -A
          git diff --quiet && git diff --staged --quiet || git commit -m "Update README"
          git push

Metrics and Stats

# Auto-update GitHub stats image
- uses: lowlighter/metrics@latest
  with:
    token: ${{ secrets.METRICS_TOKEN }}
    filename: github-metrics.svg

Release Announcements

# Tweet on new release
name: Release Announcement
on:
  release:
    types: [published]

jobs:
  announce:
    runs-on: ubuntu-latest
    steps:
      - name: Tweet
        uses: ethomson/send-tweet-action@v1
        with:
          status: "🚀 ${{ github.repository }} ${{ github.event.release.tag_name }} released! ${{ github.event.release.html_url }}"
          consumer-key: ${{ secrets.TWITTER_CONSUMER_KEY }}
          # ... other secrets

---

GitHub Sponsors

Setting Up Sponsors

1. Join GitHub Sponsors (github.com/sponsors)
2. Create compelling tier descriptions
3. Set up funding.yml in repos

funding.yml example:

github: [yourusername]
patreon: yourpatreon
open_collective: yourproject
ko_fi: yourkofi
custom: ["https://buymeacoffee.com/you"]

Sponsor Tiers That Work

| Tier | Price | Offer | |------|-------|-------| | Supporter | $5/mo | Thanks + name in README | | Backer | $15/mo | Logo in README + Discord role | | Sponsor | $50/mo | Priority support + feature voting | | Enterprise | $200+/mo | Dedicated support + consultation |

---

Platform-Specific Do's and Don'ts

Do's

1. Do optimize your README for first impression
2. Do use badges for quick trust signals
3. Do add relevant topics (up to 20)
4. Do keep your profile README current
5. Do respond to issues and PRs promptly
6. Do pin your best repositories
7. Do include clear installation instructions
8. Do submit to relevant awesome lists

Don'ts

1. Don't neglect the README — it's your landing page
2. Don't use too many badges (cluttered)
3. Don't let issues pile up unanswered
4. Don't forget a license file
5. Don't use low-quality or broken images
6. Don't write walls of text without structure
7. Don't ignore contribution guidelines

---

Measuring Success

GitHub Metrics to Track

| Metric | What it tells you | Goal | |--------|-------------------|------| | Stars | Interest/bookmarks | Growth over time | | Forks | Active usage | Quality > quantity | | Clones | People trying it | Pre-install interest | | Traffic | Profile/repo views | Awareness | | Referrers | Where traffic comes from | Channel effectiveness | | Contributors | Community health | Sustainable project |

Traffic Insights

Access via: Repository → Insights → Traffic

• Views and unique visitors
• Popular content (which files)
• Referring sites
• Clone activity

---

Tools

| Tool | Use case | |------|----------| | Octolens | Monitor GitHub for mentions of your project, competitors, and relevant discussions. Get alerts when people talk about problems you solve. | | Shields.io | Generate status badges | | GitHub Readme Stats | Dynamic stats for profile | | Carbon | Beautiful code screenshots | | readme.so | README generator | | Metrics | Advanced profile stats |

---

README Audit Checklist

• [ ] Clear, keyword-rich name and description
• [ ] Badges show CI status, version, license
• [ ] One-liner explains what it does
• [ ] Quick start gets users running in < 2 min
• [ ] Code examples are copy-pasteable
• [ ] All links work and are HTTPS
• [ ] Images have alt text
• [ ] Mobile-readable formatting
• [ ] License file present
• [ ] Contributing guidelines exist
• [ ] Topics are set (up to 20)
• [ ] Social preview image uploaded

---

Related Skills

• developer-audience-context — Know who evaluates your repo
• hacker-news-strategy — HN users check GitHub before upvoting
• reddit-engagement — Redditors evaluate via GitHub
• dev-to-hashnode — Link from README to content

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: jonathimer
• Source: jonathimer/devmarketing-skills
• License: MIT

Install and usage instructions live in the source repository linked above.